David Reviews

 Biting the hand that feeds us since 2002.

Nike
"My Time Is Now"
90s
19 May 2012
UK Sportswear

A game between the French and the Dutch is interrupted by a horde of invading interlopers in this ad for Nike that continues their trend of making it look more like they're selling video games than football boots. It's fast, furious and fun but Nike's ads were better when they had a more coherent narrative.

Ford
"Metamorphosis"

Matt said:

Shoot the planner.


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On This Day

Shameless
"Thievery"
23s
15 Dec 2005
Inspired trail for the forthcoming series of Shameless, Paul Abbott's comic drama about the lives and loves of Manchester's opportunistic underbelly, has members of the cast lifting the props used to advertise the coming attraction.

Honda
"Astronaut"
40s
15 Dec 2006
Honda demonstrates its cleverness in this ad in which their prototype robot explores a museum. The way the artificial fellow looks land behaves like an adolescent boy artfully suggests this burgeoning technology is on the brink of usefulness.

Honda
"Robot"
90s
15 Dec 2006
Honda demonstrates its cleverness in this ad in which their prototype robot explores a museum. The way the artificial fellow looks land behaves like an adolescent boy artfully suggests this burgeoning technology is on the brink of usefulness.

Honda
"Everything"
60s
15 Dec 2009
This typically clever piece for Honda uses a variety of split screen tricks to illustrate its claim that everything the car company does goes into everything that they do. The effect completely captures the viewers' attention and allows Honda to cunningly sell the proposition.

McDonald's
"Bullies"
50s
15 Dec 2011
This combative German ad for McDonald's features a wily young lad who finds a cunning solution to prevent bullies from stealing his food. If we tell you that the McDonald's main rival have pressed for it to be banned, you may be able to guess the nature of his ruse.

BMW
"Curiosity"
60s
15 Dec 2014
FCB Inferno's first TV work for BMW since they took over the account earlier this year is a stonkingly beautiful film directed by Tarsem. It depicts a figure from prehistory whose curiosity persuades him to jump aboard a stampeding horse. Only by indulging his instinct for adventure and risk will our bearded hero discover how much faster he can go on horseback.

Samsung Gear
"Turn The Bezel"
2 mins 10s
15 Dec 2015
Even if the smartwatch feels like a concept living on borrowed time, it is nonetheless interesting to see how the main e-watchmakers are trying to win over hearts, minds, and wrists. It's Samsung's turn, and this colourful launch ad for the Gear S2 invites to us see what happens when we spin the wheel.

Nike
"The Future Is Fast"
60s
15 Dec 2015
Nike enlist some of Amercian football's leading names for this punchy commercial, but the real stars are the youngsters with no shortage of ambition - they're after a starting place already. In unassuming surroundings, they stare down the camera boasting of their prowess. In the blink of an eye, they're on the field of play and right in the thick of it. Their muscles may not be bulging, but they're ready to duke it out with the biggest and best of them.

Albert Heijn
"Stuck In The Middle"
90s
15 Dec 2015
This latest Christmas ad from the continent shows that it's not so easy for everyone to find their place during the festive season. Dutch supermarket chain Albert Heijn focuses on a likeable boy who finds his efforts to be a grown-up are frustrated at every turn. When your coat instantly gets relegated to the children's peg, you know your luck's not in.

Royal Navy
"Submariner"
60s
15 Dec 2015
The final instalment in WCRS's excellent series of Royal Navy films focuses on the camaraderie recruits can experience during their stint. While this submariner admits the prospect of working with advanced technology pulled him in, it's the bonds developed with his fellow sailors that have made him stay. Another strong and persuasive piece with personal development at its heart.

Toyota
"Right Light"
60s
15 Dec 2016
We’ve seen lots of variations on the Christmas lights meme this year. Now Toyota unveil their own bright idea to promote their annual Toyotathon sales event. We see family and friends driving into the countryside on a mission. As dusk approaches, rolls of lights are arranged with purpose. Soon we spot a plane overhead, and one passenger looks out the window onto a luminous greetings card.

Anti Smoking
"Surprise"
40s
15 Dec 2006
A turban-wearing Sikh working in a lab is the latest person to explain what he and his colleagues would do if the dangerous chemicals he works with escaped. He is then genuinely surprised when he learns that benzene, arsenic and formaldehyde are all to be found in cigarette smoke.

Microsoft X-Box
"Aliens"
60s
15 Dec 2006
two young boys are looking at the sky at night while lying on their backs and wondering whether anybody "out there" might be wondering, as they are, what it is like elsewhere. Then follows scenes that suggest such extra-terrestrial speculation might be about to lead to lots of shooting and stuff.

Canon
"Couch"
15s
15 Dec 2009
This cute American ad highlights the ability of the advertised camera to catch any of the "gazillions" of situations that life throws at us. For example, a teenage girl bouncing up and down on a sofa pretends that a fall was intentional when she accidentally trips over the back.

NatWest
"Money Sense For Schools"
40s
15 Dec 2009
One of NatWest's representatives is shown going into a school where she's helping explain to children how to be responsible with money. Don't want to seem picky but, after the bankers managed to lose trillions of pounds on unwise investments, should they be dispensing advice?

Marks & Spencer
"Even More Christmas Necessities"
40s
15 Dec 2009
More 'necessities' for Christmas from the usual suspects including newbie John Sergeant and a contribution from Philip Glenister which serves as a riposte to those who complained that his performance in the first ad was 'sexist' (though, in fairness, it was probably not intended as such).

LG Televisions
"Rare Butterflies"
75s
15 Dec 2010
Comedian Tim Key presents an examination of 3D in this fun commercial for LG's latest generation of televisions. The main sequence appears to be a single continuous shot which is deadly clever even if 99.8% of the audience won't notice.

Gran Turismo
"Race"
3 mins
15 Dec 2010
You can almost hear the denim shifting in Jeremy Clarkson's groin as you watch this ridiculously long ad for a car-based video game. To those who aren't already aficionados, this appears to underline the tedium of playing such games so we assume it's one for the converted.

Water Water Everywhere
"Bottle"
40s
15 Dec 2011
This excellent campaigning film reminds us of the real cost of bottled water. The trick used is incredibly simple but it's immensely effective and it's a superb way of drawing attention to a cause that fires the passion of copywriter Ben Kay who is responsible for this campaign.

Game
"Squirrels"
20s
15 Dec 2011
Another miraculous answer is provided when a man asks aloud what he should buy for his brother this Christmas. This time the deus ex machina is provided by a gang of well-drilled squirrels who spell out the answer on some sheets drying in the wintry wind.

B & Q
"Now's A Great Time"
30s
15 Dec 2011
B & Q's latest advertising salvo reminds us of the extent to which our home is at the centre of our lives. A new bathroom will be the site of some of the events which will become memories we look back on fondly in the future. Sweet and understated.

Finlux
"High Defignition"
60s
15 Dec 2011
A man stood in his underwear explains in his strong Finnish accent that we can use the advertised web site to get hold of electrical goods at a discount. It's a virtuoso performance in its understated way and surely does enough to arouse the average punter's curiosity.

Carphone Warehouse
"Colour Invasion"
60s
15 Dec 2014
A chapter of Hells Angels ride along a wintry sea front to a hard rock track... except that maybe they aren't Hells Angels after all. Despite the Harleys and the grizzly beards, these guys are in vivid shades of pink, blue, green, orange and purple... and they represent the Colour Invasion from Carphone Warehouse. It's a very visually memorable way to inform us that there are more shades to choose from there than pretty much anywhere else.

Channel 4
"Born Risky - Prototype Trail"
40s
15 Dec 2014
This then is the trail for Viktoria Modesta's Prototype that ran during Sunday's X Factor final. At a reported £200K, it was a hell of a gamble but one that appears to have been entirely vindicated by the huge numbers who have taken the time to watch the full clip in all its mesmerising glory.

Broadband Awareness
"Superfast Broadband"
40s
15 Dec 2014
So this is a well made but slightly baffling film promoting the virtues of superfast broadband. The advertised website told us that we could secure superfast broadband via the BT Openreach network but - as everyone who has ever had dealings with BT Openreach will painfully know - they are a shadowy bunch of inbetweeners and it's patently misleading to suggest punters can ask them to supply broadband.

On This Day

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.