David Reviews

 Biting the hand that feeds us since 2002.

Sky Movies
"Train"
60s
14 November 2012
UK TV Stations

As we pointed out last week, there are an awful lot of wonderful performances from children at the moment and there's another brilliant example of this in the featured commercial for Sky Movies.

A girl explains to her younger sister how Sky are able to bring so many movies into their living room. We cannot confirm the veracity of her account but it's as plausible as anything we've ever heard.

Director Ivan Bird demonstrates that there are more strings to his bow than beautiful photography by drawing terrific performances from his young actors.

Kia
"A Different Beat"

Matt said:

'The Power To Surprise'? Not with their advertising...


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On This Day

Avios
"Flying Appliances"
60s
22 Nov 2011
This beautifully filmed commercial draws our attention to the idea that we can accumulate air miles when buying appliances. The metaphor might have proven heavy-handed if it weren't for the elegance of the execution but, instead, everyone's conspired to make a lovely piece of work.

Nissan Qashqai
"Stylish Impact"
60s
22 Nov 2011
There aren't any ideas in this that haven't been seen before but it's been executed with so much élan that you don't really mind. Having said that, the idea of looping the loop on a freeway is pretty original (even if it's not necessarily that appealing to the more timid motorist).

Tesco
"Toys"
30s
22 Nov 2014
One of the best ads we've seen for toys this Christmas - the genuine amazement and delight on the faces of these children says more than any VO can about range size or the latest fad to hit the shelves. Some of the toys don't look even especially impressive... but what you see is the wonder they invoke and the imaginations running riot as robot dogs do backflips and fairies hover.

Samsung Galaxy
"Hodor"
60s
22 Nov 2015
Irish actor Kristian Nairn reprises his role in Game of Thrones in this direct assault on Apple by Samsung. Nairn wonders why they go to so much trouble if people are going to watch on devices with such poor resolution. The in-joke for fans of the series is that Nairn's character is almost completely silent - hence the glance to the side when he mentions all the lines he has to learn -making it quite funny to hear him eloquently berating the viewers for their poor choice of tablet.

Asda
"Wool-Clad Dogs"
30s
22 Nov 2015
The little dog with the antlers who was just a bit player in an earlier ad now takes centre stage in this wonderful bit of daftness for Asda. With a nod to the main campaign's hashtag theme, it features him bounding across a snow-dusted field to Jennifer Rush's 80s ballad 'The Power of Love'... as he encounters a cute girl pug in the same headgear.

Premier Inn
"Great Aunt Mabel"
60s
22 Nov 2016
This cinematic 60" spot for Premier Inn is a class act. Presented in the style of opening credits, it introduces us to the stars of ‘Great Aunt Mabel’s Birthday’ - and they're not who you think they might be. It's made in the style of a movie trailer... but cleverly, it never loses sight of what the ad is really all about.

Apple
"Frankie's Holiday"
2 mins
22 Nov 2016
Apple's holiday ad is a weird but tender plea for acceptance at a divided time in history. 'Frankie' (Brad Garrett) makes the journey down from his isolated cabin to share in some holiday cheer. In the face of suspicion and fear, he screws colourful lights onto his neck bolts and manages to get the townspeople on side with a Christmas song.

HP
"Brothers"
2 mins 50s
22 Nov 2016
AMV BBDO have managed to capture the warmth and togetherness of the holiday season without succumbing to schmaltz in this touching ad for the HP Spectre x360. The bond between siblings is strained as one - who is deaf - cannot share in the other's passion for music. Seeing his brother struggle, the musician decides something must be done.

Debenhams
"Santa Baby"
40s
22 Nov 2006
The fellow in the red suit with a cross-cropped beard may be a post-modern vision of Santa Claus as he shows off all the potential Christmas gifts to be found at Debenhams. His robotic dancing leads him through a stark building where he eventually chances across Jaime Murray and others.

Wyndham Estate
"Cutting"
30s
22 Nov 2006
Special effects are now so commonplace it's easy to overlook them. This ad pulls back from a vine cutting aboard an Australia-bound schooner in the 19th Century until the boat is the merest blip on a view of the Earth that then becomes a grape of many that are made into the wine. Clever.

Durex
"Ring"
30s
22 Nov 2006
If you think it's a good idea to hand over a sexy gadget that happens to be shaped like a ring to your partner in a presentation box that makes it look like an engagement ring then good luck to you... and remember, they managed to sew John Bobbitt's back on. You might need to know that.

Take That Come To Town
"Car Journey"
60s
22 Nov 2008
They say that tragedy plus time equals comedy... in the world of pop music, however, it appears that naffness plus time equals credibility. The second coming of Take That has seen the band provoke an unexpectedly affectionate response from audiences who were not enamoured the first time around.

Matthew Walker
"The Pudding"
60s
22 Nov 2009
This amusing ad suggests that pudding maker Matthew Walker is an old acquaintance of Santa Claus. The two reminisce as 'Walker' makes one of the traditional puddings for which he's famous. There's a slight suggestion that Santa's a bit annoying.

Lambrini
"I Am What I Am"
30s
22 Nov 2010
Lambrini girls just want to be original, according to this ad for the pear-based alcohol. If you think about it, Lambrini is more or less the same drink as the pear cider that's become so trendy in recent years. Anyway, this camp offering has a shade of self-awareness and is probably just about the right side of the joke.

Sellotape
"Wobble"
20s
22 Nov 2010
This cute ad for Sellotape purports to show one of the experiments they conduct to ensure the product is as sticky as it needs to be. A boy wearing a snowman costume held together with Sellotape stands on a machine that shakes him from side to side to see if everything holds together. It does, obviously.

Hellmann's Mayonnaise
"Simply"
30s
22 Nov 2010
Hellmann's has been identifying Christmas as a marketing opportunity for quite a while because their mayonnaise is widely seen as a handy ingredient when it comes to boosting the appeal of leftovers. In this pleasantly quirky ad, we're reminded of this and informed about a recipe resource at the food company's website.

Asda
"Jean-Claude's Wines"
40s
22 Nov 2010
Wine maker Jean-Claude uses 'is 'utrageous French agsent to tell us all about the wines he makes for green supermarket. There's little clue which brand is being advertised at first which suggests that the commercial hopes to surprise punters and make them think again about Asda's possibilities as a vintner of quality.

Sainsbury's
"Festive Ice Cream"
20s
22 Nov 2011
Jamie Oliver introduces us to a festive treat in this postscript to the closing pantomime-themed commercial. Apparently, if we scour the aisles of orange supermarket then we can pick up a carton of mince pie flavoured ice cream. Hmmm.

Tesco
"Across The Land"
40s
22 Nov 2011
Julie Walters explains everything blue supermarket is doing to make our Christmases special this year. This is an excellent piece of solid advertising... reminding us of Tesco's reach without hitting bombastic notes that might cause irritation.

Canon EOS
"A New World"
20s
22 Nov 2011
An array of imagery rich in colour is used to illustrate the properties of the advertised camera. Strangely, when DAVID takes his camera on a walk he very rarely encounters photogenic youngsters flying multi-coloured kites.

Crabbie's
"Mistletoe"
20s
22 Nov 2011
Another helping of the ad campaign that uses a certain kind of 1950s Englishness to sell Ginger beer. It's very similar to the previous ad which also had a plucky gal talking directly to the camera in a style that suggested that she'd wandered carelessly from Enid Blyton's pen and straight into our living rooms.

Tesco
"Christmas Online"
30s
22 Nov 2011
Julie Walters backed by a limp version of The Pogues' 'Fairytale Of New York' explains that we can use blue supermarket's website to buy stuff online. Tesco's marketing approach this Christmas seems to have followed their own dictum... every little helps.

Jamie and Jimmy's Food Fight Club
"Battle"
40s
22 Nov 2012
Jamie Oliver and his mate Jimmy Doherty gather in a basement with a collection of cooks and chefs for Food Fight Club. Channel 4's ability to shuffle their chefs to create new formats is absolutely extraordinary... and thanks to excellent work from the marketing department, they always feel fresh.

Clas Ohlson
"Through The Ages"
30s
22 Nov 2012
A tour through the ages is used to persuade us that we ought to be buying stuff from the advertised retailer. How new is this company? We may be woefully ignorant at DAVID HQ* but we've never heard of them... has anyone ever visited one of their stores? What are they like?

* Stop sniggering.


Call Of Duty
"Secret Player"
30s
22 Nov 2012
Dad is up at half past three in the morning with a headset on and staring at the television screen where a character he represents is performing military derring-do. Such is his appetite for the advertised game and even though the target market may recognise this is not a healthy state of affairs, they may wish to emulate him.

On This Day

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.