David Reviews

 Biting the hand that feeds us since 2002.

Daily Mail
"Free Kindle"
20s
15 December 2013
UK National Newspapers

The Daily Rail is promising a free Kindle Fire to anyone who takes out a twelve-month subscription to Mail Plus. That way you can view scandal and prurience to your heart's content, safe in the knowledge you can always click over to War and Peace if anyone gets close enough to see what you're doing.

Google Nexus
"Oven Woe"

Martin said:

indeed they do!


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Robot and Scarecrow
"Vero Trailer"
75s
23 May 2017
With festival season looming, Vero and Nexus director Kibwe Tavares offer a fantastical spin on muddy fields and watered-down lager. A social network of sorts for creative types, the platform looks to grab attention by hosting Tavares's Wizard of Oz-inspired yarn. Up-and-coming Brits Holliday Granger and Jack O'Connell star as a pair of unconventional festivalgoers.

Virgin Media
"Red House"
45s
23 May 2017
This Irish Virgin Media ad offers something for almost everyone. Once the technicianís finished in the living room, he and mum make sure everythingís ticking over elsewhere. Room by room, this familyís eclectic tastes are brought to life. Whether itís streaming an air raid or a neon-soaked music video, the broadband providerís WiFi signal seems up to the task.

Kean
"Juiced"
30s
23 May 2017
Tony Zagoraios's second surrealist commercial for the Cypriot juice brand is another piece of animation brimming with vitamin C. Orbital fruit, rock 'n' roll chickens channelling Elvis plus ping-pong tables made of bread are just a handful of the zany sights on offer. If this is what a glass of OJ can do to you in the morning, make sure you're not driving anywhere afterwards.

H & M
"Sunshine"
60s
23 May 2017
Nancy Sinatra and Lee Hazlewood's 'Summer Wine' lends retro appeal to H&M's summer commercial. Even if the cast seem blasť about their surroundings, Sinatra and Hazlewood's duet matches Dan Moran's halcyon grading. The compositions are well-judged, too; balmy with a hint of David Hockney's 'A Bigger Splash' for good measure.

Arm & Hammer Extra Whitening
"Life Lesson #8"
40s
23 May 2017
This amusing ad for Arm & Hammer toothpaste sees a no-nonsense personal trainer pop up to relieve a couple of their whitening mouth guards... via her fist. Following that violent introduction, she educates the pair on why Arm & Hammer is a superior solution for their tooth whitening needs. Via 'baking soda science' - she explains - their teeth could get up to three polar bears less dingy. Entertaining stuff.

888.com
"Blackjack"
30s
23 May 2017
Someone on the 888casino account appreciates the classics. Fiat's iconic 'Hand Built by Robots' commercial gave audiences an operatic insight into Italian car production - now the gambling site pits a toy roadster against a track made of playing cards. There's no grand finale here, though a little Rossini is always welcome.

Purdey's
"Pep Talk"
40s
23 May 2017
Feeling sluggish in the middle of the day? After work activities a slog? Fear not, the indefatigable Idris Elba is here with a series of pep talks to keep you going. The actor brings his characteristic charm to these Facebook-ready spots, as he meditates, scrolls furiously through his phone, and even does a spot of DJing. And casually cracks open a Purdey's, of course.

Three
"Pink Giraffe"
30s
23 May 2017
Following in the footsteps of Samsung, Cushelle, and Lotus, Three introduce us to a pair of animated giraffes whose confidence levels couldn't be more different. This time the main mammal is a hybrid - a 'giraffeamingo' combining the most distinctive features of both creatures. Bolstered by the ability to enjoy roaming data wherever it travels to, the beast struts, poses, and finally takes off in sheer delight.

Aldi
"Hippo"
20s
22 May 2017
Aldi return with another amusing comparison ad. Rather than comparing like for like baskets of shopping, the supermarket ropes in a baby hippo to demonstrate that their products don't cost as many pounds as he weighs. Body-shaming aside (poor Henry does break the scale, so he might want to take the hint), it's an amusing premise for this pun-focused campaign.

Estrella Damm
"Those Little Things (trailer)"
40s
22 May 2017
Estrella Damm's latest short film packs some respectable star power. Poor Jean Reno finds himself "trapped" in the Mediterranean with only 'Victoria' star Laia Costa and her seafaring pals for company. Foreign markets have been able to view the entire film since last year... though an ill-matched VO hardly whets the appetite ahead of June 2nd. Echoes of 'The Trip' without the wit.

Everest
"Grand Piano"
30s
22 May 2017
Everest dangle a grand piano over spokesperson Craig Doyle to prove their new Grab Lock really does work to the standards they claim. The feather gag at the end is tenuous, but musical destruction is a step up from their usual fare. Music lovers will be relieved to know that the piano in question is an unusable instrument restored to look new - it makes an impressive crash no matter what condition it's in.

Dyson
"Unseen Pollution"
20s
22 May 2017
We don't doubt Dyson's technological know-how - it's just a shame the company's advertising rarely elicits much excitement. This ad for their latest air purifier sees "unseen pollution" represented by green and purple clouds. Judging by the colour scheme, someone on the team must be a fan of the Incredible Hulk.

Ghost Poet
"Immigrant Boogie"
2 mins 38s
22 May 2017
The title of Ghost Poet's latest release lends an additional layer of nightmarishness to the track itself. The word 'Boogie' carries a certain 70s jauntiness, evoking Elton John, Earth Wind & Fire, and John Travolta strutting his stuff. Here though, the dancer is a refugee; his dancefloor a war zone leading to a hoped-for sanctuary that simply turns its back on him.

BBC 4
"Music Idents"
80s
22 May 2017
BBC Four pay tribute to high fidelity with these well-crafted idents. Tangible and atmospheric, this suite harkens back to analogueís heydey. Audiophiles will relish each close-up of tape recorders, audio reels, and phonographs, but itís the backing track that shines. Mark Hellabyís precise treatment demands a good pair of headphones or speakers.

888.com
"Ton Weight"
30s
21 May 2017
If you've ever wondered what a fruit machine's innards look like, this 888casino ad is a must watch. As watermelons slot into place on the surface, a ton weight dangles precariously above a conveyor belt of fruit. Nice operatic build-up - shame we don't get a satisfying splatter to round things off.

Kean
"Rabbits and Pineapples"
20s
22 May 2017
This charming ad for Cypriot juice brand Kean suggests it really does bring a cheery start to the day. The surreal, retro animation features pinepple-headed gym goers and race-winning rabbits, and has a hand-drawn feel which gives the film an appealing homemade vibe. The buoyant soundtrack is well suited to the overall energetic tone of the ad - all that pep from just a glass of fruit juice.

Lotus Toilet Roll
"The Forest"
60s
22 May 2017
Toilet paper and cuddly mascots seem to go arm in arm. Andrex have their puppy; Cushelle has a CG koala; now Lotus unleash an animatronic yeti. Thereís nothing abominable about this beast, though - he just needs the loo, post-haste. Well-behaved furball that he is, he waits to use the nearby facilities. Lucky his resourceful companion grabbed some loo roll beforehand, too.

Asda
"Keen Cook"
30s
20 May 2017
Given the British summer's unreliable reputation, we can't blame this bloke for thinking outside the box when it comes to hosting barbecues. Everything's in place: burgers, salad tongs, bright-eyed children... though his partner thinks 7am is a tad early. Even if you value a lie-in over clear skies, Asda's range of grills and cookers should satisfy barbecue fans this summer.

Monarch
"Find the Feeling"
30s
21 May 2017
Monarch continue to belie their low-cost image with this attractively-shot commercial. The airline claims to know what we desire from our holidays, and they're committed to fulfilling our expectations for less. So long as the flights aren't this topsy-turvy, the airline's latest communication should resonate with budget-conscious travellers.

Suzuki
"American Wayne"
30s
20 May 2017
The ubiquitous Ant and Dec continue to find themselves hilarious in another instalment of Suzuki's long-running partnership with the lads. This time the artists formerly known as PJ & Duncan are behind the scenes, instructing car salesman Wayne to deliver his pun-laden pitch in an unconvincing American accent. The customers aren't buying it, but at least 'Tennessee Wayne' is enjoying himself.

The Times/The Sunday Times
"Rolling News"
20s
21 May 2017
This stark ad for The Times newspaper emphasises the importance of watching your words in the age of the twenty-four hour news cycle. The bold decision to leave the screen almost blank and silent for long pauses really hammers home the idea of taking time to consider things before putting words to paper. This stripped-down film is sure to stand out during any ad break.

Lotto Euromillions
"Best of Japan"
20s
22 May 2017
This amusing ad for Lotto Euromillions depicts a man who hasn't quite got to grips with 'the best Japan can offer'. Struggling with his hi-tech hotel room, he opens the curtains, turns on the TV, and even lights up the bathroom in his attempt to just switch the bedside lamp off. It's all innocent fun and games, at least until the vibrating bed turns on...

Papa John's
"Thirty Years On"
20s
19 May 2017
A little more care and this quickfire origin story for Papa Johns could have been something. We see Papa John selling his Camaro to fund his first pizza oven... the first steps towards a pizza delivery empire with otherwise forgettable advertising. Reassuring to know the chain will pour gallons of olive oil into their dough for good measure. Say when, indeed.

Sainsbury's
"Messy Eaters"
20s
19 May 2017
Sainsbury's embrace the messy side of food in this stylish instalment of their latest campaign. The actors here aren't afraid to get their hands dirty as they polish off notorious mess-causers like ice cream, tacos, and corn on the cobb. Bright shots of the thoroughly devoured snacks are accompanied by an upbeat soundtrack which gives the ad its own distinct character.

Nuffield
"Waiting List"
30s
19 May 2017
Nuffield know nobody likes to hang around when it comes to their health, and they empahsise the speed of accessing their services in this ad. With NHS waiting times at a record high, and the system itself being used as a political football, we can see why the image of a woman getting treated immediately so she can get back to normal will appeal to those with deeper pockets.


David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.