David Reviews

 Biting the hand that feeds us since 2002.

Gamefly.com
"Jet Pack"
60s
20 December 2013
USA Electronic Gaming

This spot has NBA star Blake Griffin blasting out of an old-fashioned TV set to the amazement of two slackers watching from their the sofa. Clumsily blasting round the room in a tin-foil jet-pack, he explains the benefits of the video game rental service in question and shows an impressive degree of comedic timing, although it would have been even better had the awed pair been given a little more to react to.

Google Nexus
"Oven Woe"

Martin said:

indeed they do!


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Old Spice
"Cinema"
60s
22 Sep 2017
Old Spice knock it out of the park again with another excellent ad. Directed by Andreas Nilsson, we see US football player Von Miller hatch from an egg in a dry wasteland. He staggers towards a source of hydration - Old Spice sports body wash, naturally - and then things get really dramatic... Great work which makes the most of the self-aware humour we've come to expect from the brand.

Gunpowder
"The Plot"
30s
22 Sep 2017
This dramatic ad for the BBC's 'Gunpowder' promises a suspenseful retelling of the story behind bonfire night. While a show about blowing up Parliament may never find a release date free of controversy, this dark film creates a feeling of anticipation as Kit Harington sets the scene. He's a compelling performer, and should probably stuck to acting if his recent turn for Dolce & Gabbana is anything to go by...

Heineken
"The Wall"
60s
22 Sep 2017
Heineken’s third and final Champions League blockbuster riffs on ‘Blade Runner’ and the ‘Assassin’s Creed’ series. Former Brazil and Barcelona playmaker Ronaldinho assumes the role of hooded renegade as he traverses a neon metropolis. Faced with a seemingly impenetrable defence, he produces a set piece doozy. Well, if it worked against Werder Bremen…

Make-A-Wish Ireland
"Early Christmas"
30s
22 Sep 2017
No, you’re not imagining things - this is an ad starring Father Christmas in September. Children’s charity Make-a-Wish Ireland reveal what Santa gets up to when he’s off the clock. With a gentle Irish lilt, he explains not every child can wait for December 25th. Should persuade a few Scrooges to think again.

Barclaycard
"Start Today"
60s
22 Sep 2017
Barclaycard offer their own slant on consumer confidence in this 60” commercial. We see budding artists and athletes struggle to take that crucial first step. The excuses are familiar: “too busy”, “too tired”, and, er, “too many pies”. However, the credit card believe there’s no time like the present. Diverse and upbeat, it chimes well with the brand’s previous depictions of contactless spending.

Tom Walker
"Heartland"
4 mins
22 Sep 2017
National pride comes under examination in this story-driven Tom Walker promo. When an underworld courier rescues a woman by accident, they roam town and country in search of peace. It’s a tough ask: slavery, shady deals, hostile locals - all black stains on this green and pleasant land. There is still beauty to be found, however.

Marcus
"Charges"
60s
22 Sep 2017
This well-constructed ad for US lender Marcus shows off some of the unexpected events that can leave us in debt. The vignettes are played out nicely, striking a balance between comedy and sharp design. We particularly enjoy 'The Wipeout', in which a guy's skiing adventure takes a sharp left turn. Polished work which makes the most of simplicity.

Specsavers
"Regular Eye Tests"
20s
21 Sep 2017
To mark National Eye Health Week, Specsavers recommend viewers peel their eyes away from the telly. This simple animated commercial asks what’s more important than creating a memorable ad. Why, good eyesight, of course. While harassed creatives may take umbrage, the optician suggest we all make a potentially eye-opening appointment.

Lotto
"Brotherly Love"
20s
21 Sep 2017
Mothers, fathers, and now brothers… this Lotto campaign aims to cover the entire family tree. These hypothetical winners reveal how they would treat their siblings. From new cars to private football pitches, everyone’s a winner. The best is saved for last, though - sounds like it will take more than a jackpot to fix her brother’s fashion sense.

Marks & Spencer
"Steak and Chocolate"
10s
20 Sep 2017
This 10” commercial revisits Marks and Spencer’s dine-in-for-two promotion. This week, shoppers can nab a steak, a chocolate dessert, and a bottle of vino for a tenner. The supermarket's deal garners a surprising amount of online traffic - the brand’s 2017 revamp hasn’t done their food division any harm, then.

Mini
"The Faith of a Few"
1 min 43s
21 Sep 2017
This fantastic vintage film for Mini by Daniel Wolfe feels as timeless as it is compelling. We watch John Cooper oversee the building of the first racing Mini, even as he's told it will never work. This becomes a mantra, a soundbite repeated along with others which build up into a cacophony of doubt... all accompanying footage of the car proving the haters wrong.

Capital FM
"Pitch Meeting"
60s
21 Sep 2017
This sleb-heavy ad for Capital FM demonstrates that some people really are up for anything... if you put a camera on them. Relentlessly upbeat host Roman Kemp inserts himself into various odd scenarios with stars - including a teddy bears' picnic with Ed Sheeran and a sparkly game of darts with Katy Perry - under the guise of pitching them as features. Back to the drawing board, Roman.

Jaguar
"Dull and Boring"
30s
21 Sep 2017
Adland’s fascination with Boring, Oregon continues with this Jaguar commercial. The ad flits between Boring and its Scottish counterpart, Dull. Generous lot that they are, the luxury marque give these residents a spin in their F-Type model. The extended version provides further insight into their respective joy rides.

eBay
"Kitchen Timer"
30s
21 Sep 2017
There's so much to admire in this commercial for eBay that you can almost forgive the dreadful music... almost. In it, a paralympian uses a timer to both measure her training effort and ensure the bread in her oven emerges perfectly risen. Choosing when and how to represent disability is incredibly difficult, but this kind of depiction - casual yet positive - illustrates a really excellent approach.

Samsung Gear
"Know How"
90s
21 Sep 2017
Armed with Samsung’s Frontier S3 smartwatch, Bear Grylls takes us on another informative woodland jaunt. Never has a man looked so pleased to find a lesser stag beetle larvae - simple pleasures, we guess. While the adventurer’s authenticity has been questioned in recent times, Grylls remains a big name draw.

New York Bagels
"Social Media"
20s
21 Sep 2017
You won’t be surprised to learn New York Bakery’s octogenarian spokesperson has a lot on her mind. One of four online ads, this instalment sees Edna tackle social media. Despite her daughter’s best efforts, Edna remains unconvinced by Facebook. Besides, she’s got more important things to do - like feeding hungry New Yorkers.

New York Bagels
"England"
20s
21 Sep 2017
Edna sets the record straight on another topic for New York Bagels - this time taking aim at England. The 'woman who runs New York' doesn't think much of our roads, taking particular exception to our fondness for roundabouts. She's an extremely charismatic and compelling spokesperson for the brand... even if she does think we drive on the wrong side of the road.

Heineken
"The Last Duel"
60s
21 Sep 2017
Former Liverpool goalkeeper Jerzy Dudek faces another kind of shoot-out in this fun Heineken commercial. Faced with a deadly duel, the Pole shows his famous ‘spaghetti legs’ are still in good knick. It’s an entertaining tribute to the goalie’s 2005 Champions League final heroics. Liverpool’s current crop could learn a thing or two.

Nick Mulvey
"Mountain to Move"
4 mins 01s
21 Sep 2017
Nick Mulvey’s ‘Mountain to Move’ receives a lively promo courtesy of Bullion’s Davis Silis. Following the topical ‘Myela’, this is a more carefree number. While Mulvey and co play, his colourful entourage turn an industrial wasteland into a dancefloor. Ideal for those already in need of an autumn pick-me-up.

Public Health
"Stoptober '17"
30s
21 Sep 2017
The annual Stoptober campaign kicks off - pun intended - with this low-budget ad. Public Health England's latest 'everyman' spokesperson reminds us of the various ways we can quit smoking, while a football is passed around to suggest this is a community effort rather than a solo, iron-willed effort. It's a worthy campaign with a hard-working film to launch it.

Nicorette
"Resist"
30s
20 Sep 2017
With Stoptober approaching, Nicorette make a timely return to our screens. Similar to the brand’s 2015 ad, the protagonist’s temptation is allayed by a QuickMist hit. We then see other quitters put their lungs to better use. With the anti-smoking campaign now supporting e-cigarettes, the spray hope their proactive message pays off.

Björk
"The Gate"
6 mins 49s
20 Sep 2017
Björk is back - with 'The Gate', the first release from her latest album. According to the singer it's a transcendent love song; moving beyond the grief of loss expressed on 'Vulnicura' and into the realm of the ethereal. To capture its mood, long-time collaborator Andrew Thomas Huang has created a radiant, shimmering and unbounded world for Björk to inhabit and suffuse with emotion.

Very
"More, More, More"
30s
20 Sep 2017
This sleek, upbeat montage for Very shows off the site's product range and highlights its app. It's an energetic production which keeps things moving admirably, as the main character bops her way through a stylised pink world which ensures we don't forget the brand's associated colour. This works hard without feeling frantic - well composed stuff.

HMLTD
"Satan, Luella, and I"
6 mins 14s
20 Sep 2017
South London’s HMLTD have a taste for the theatrical. Luckily, the band’s flamboyant style gives LEZ Creative’s Ilona McIlwain carte blanche. Set amongst abandoned buildings and occult ceremonies, this baroque promo for ‘Satan, Luella, and I’ doubles-down on macabre flair. A darkly glam calling card for everyone involved.

BBC Radio 5
"Presenters"
30s
20 Sep 2017
BBC Radio Five Live’s roster are coaxed out of the studio just long enough for this 30” promo. Whether it’s breaking news or live sport, the likes of Nicky Campbell, Rachel Burden, and Jermaine Jenas extol the station’s output. While we’re sure they would all rather be back behind the mic, this gives listeners the chance to put a face to the voice.


David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.