David Reviews

 Biting the hand that feeds us since 2002.

First Choice
"All You Can"
60s
22 December 2013
UK Holiday Companies

This appealing ad demonstrates that whatever you want from your family holiday, you'll get it in buckets and spades. Not for you some half-finished hotel or stagnant water park - this is all super-deluxe without the super-deluxe price tag. Or at least, that's what it cleverly implies.

Google Nexus
"Oven Woe"

Martin said:

indeed they do!


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Latest Additions

Ry X
"Bad Love"
3 mins 11s
25 Sep 2017
Irrum's languid, tropical promo for 'Bad Love' by Ry X borrows from a host of painterly influences - the still, ghostly young women of the Pre-Raphaelites; the lushness of the Impressionists; the strangeness of the Magic Realists. Everything about the film is realised with loving attention, and Andres Arochi's cinematography gives it an ethereal sensuality.

Simply Be
"Autumn '17"
30s
25 Sep 2017
Following a mixed reaction to their spring and summer campaign ads, Simply Be have taken criticism on board for the better. This ad stars the kind of full-figured women their curve-driven fashion is aimed at, modelling the latest collection with buckets of attitude. The sassy soundtrack and city backdrop give the whole film a cool vibe.

Art Fund
"The Perfect Work of Art"
2 mins
25 Sep 2017
This entertaining film for the Art Fund explores how subjective the appreciation of art can be. A group of people's reasoning becomes increasingly convoluted as they choose between works of art until they finally settle on the perfect piece... and it's not what you'd expect. Compelling work from 101 and Colonel Blimp director Fred Rowson.

Great Western Railway
"The Famous Five"
60s
25 Sep 2017
adam&eveDDB are no strangers to reviving childhood favourites. Having tapped Hanna-Barbera’s animated roster for Halifax, the agency stick closer to home for this Great Western Railway ad. Enid Blyton fans, rejoice - the Famous Five ride again. Rollicking and painterly, the ad offers an idyllic vision of train travel.

Go Compare
"Back Seat"
30s
24 Sep 2017
Go Compare’s Gio Compario has received plenty of stick over the years. One can’t question his staying power, though, and the price comparison site believe he should be seen in a more heroic light. Naturally, every hero needs a villain... and Gio's is a CGI critter named Monster Bill. The opera singer’s ravenous adversary - all fuzz and obnoxious grunts - shrewdly posits Gio as the lesser of two evils.

Squarespace
"Magicians"
30s
24 Sep 2017
Having previously covered writers and eccentric musicians, this fun Squarespace campaign turns to the Magic Circle. We’re told there are ten thousand, nine-hundred and-eighty-seven magicians, conjurers, and general enchanters on the circuit. Fortunately, the website builder can help these performers stand out online. Now that’s magic.

South Western Railway
"Seize the Day Trip"
30s
24 Sep 2017
There’s a lot of seizing the day going on at the moment. The latest brand on the carpe diem bandwagon are South Western Railway. These three 10” ads suggest the rail franchise caters for adventurers, romantics, and beach bums alike. Travellers best get a move on, though - we doubt the beach weather will last for long.

Camden Town Brewery
"Carl"
30s
22 Sep 2017
Camden Town Brewery's current campaign is full of personality, and this ad introduces us to another lively character from the borough. Drag queen Carl tells a story about rejecting 'the usual', fully embracing the 'stroppy cow' persona whilst resplendent in corset and oversized victory rolls. These films give glimpses into interesting worlds, just enough to leave us wanting more.

EE
"Bathtime"
30s
22 Sep 2017
Bathroom etiquette doesn’t figure in Kevin Bacon’s tireless EE promotional tour. Emerging cobra-like from a basket, Bacon interrupts Bob’s soak with a loofah massage and 100GB of mobile data. Emboldened by the network’s Apple partnership, Bob heads straight for his local store while a strategically-placed towel keeps things family-friendly.

Pinterest
"Don't Hold Back"
20s
22 Sep 2017
Another upbeat montage from Pinterest adds to the growing list of ways the site can help inspire personal change. Whether it's some snazzy specs, brightening boring bedrooms, or working on wellness with weights, the online hub is full of ideas. This campaign doesn't explain what Pinterest actually is... so curious clickers will have to take figure it out for themselves.

Domino's Pizza
"Squad"
30s
22 Sep 2017
VCCP and The Bobbsey Twins From Homicide have collaborated to create a funny ad for Domino's Pizza in the agency's first work for the brand after winning the account. It focuses on a squad of youngsters who are feeling pretty cool thanks to the advertised product... even though they are the epitome of uncool.

Domino's Pizza
"Big Chair"
30s
22 Sep 2017
Another entertaining slow-motion ad for Domino's sees a pair of siblings racing down a hall. It reminds us of a great Coca Cola ad from earlier this year, though the sense of humour here is far more British. Are the siblings fighting over a love interest or trying to escape something? Dramatic stuff which builds to a very satisfying anti-climax.

Loyle Carner
"Sun of Jean"
5 mins 07s
22 Sep 2017
Rare is the rap video you can show your dear old mum. Credit to Loyle Carner Bullion’s Joao Retorta then for achieving such a feat. This ‘Sun of Jean’ promo brings mothers and sons together for a cuppa, a jigsaw, and a night on the sofa. Languid and personable, MC Carner vocalizes an unshakable bond. But it’s Carner’s mum, Jean, who steals the show.

Old Spice
"Cinema"
60s
22 Sep 2017
Old Spice knock it out of the park again with another excellent ad. Directed by Andreas Nilsson, we see US football player Von Miller hatch from an egg in a dry wasteland. He staggers towards a source of hydration - Old Spice sports body wash, naturally - and then things get really dramatic... Great work which makes the most of the self-aware humour we've come to expect from the brand.

Gunpowder
"The Plot"
30s
22 Sep 2017
This dramatic ad for the BBC's 'Gunpowder' promises a suspenseful retelling of the story behind bonfire night. While a show about blowing up Parliament may never find a release date free of controversy, this dark film creates a feeling of anticipation as Kit Harington sets the scene. He's a compelling performer, and should probably stuck to acting if his recent turn for Dolce & Gabbana is anything to go by...

Heineken
"The Wall"
60s
22 Sep 2017
Heineken’s third and final Champions League blockbuster riffs on ‘Blade Runner’ and the ‘Assassin’s Creed’ series. Former Brazil and Barcelona playmaker Ronaldinho assumes the role of hooded renegade as he traverses a neon metropolis. Faced with a seemingly impenetrable defence, he produces a set piece doozy. Well, if it worked against Werder Bremen…

Make-A-Wish Ireland
"Early Christmas"
30s
22 Sep 2017
No, you’re not imagining things - this is an ad starring Father Christmas in September. Children’s charity Make-a-Wish Ireland reveal what Santa gets up to when he’s off the clock. With a gentle Irish lilt, he explains not every child can wait for December 25th. Should persuade a few Scrooges to think again.

Barclaycard
"Start Today"
60s
22 Sep 2017
Barclaycard offer their own slant on consumer confidence in this 60” commercial. We see budding artists and athletes struggle to take that crucial first step. The excuses are familiar: “too busy”, “too tired”, and, er, “too many pies”. However, the credit card believe there’s no time like the present. Diverse and upbeat, it chimes well with the brand’s previous depictions of contactless spending.

Tom Walker
"Heartland"
4 mins
22 Sep 2017
National pride comes under examination in this story-driven Tom Walker promo. When an underworld courier rescues a woman by accident, they roam town and country in search of peace. It’s a tough ask: slavery, shady deals, hostile locals - all black stains on this green and pleasant land. There is still beauty to be found, however.

Marcus
"Charges"
60s
22 Sep 2017
This well-constructed ad for US lender Marcus shows off some of the unexpected events that can leave us in debt. The vignettes are played out nicely, striking a balance between comedy and sharp design. We particularly enjoy 'The Wipeout', in which a guy's skiing adventure takes a sharp left turn. Polished work which makes the most of simplicity.

Specsavers
"Regular Eye Tests"
20s
21 Sep 2017
To mark National Eye Health Week, Specsavers recommend viewers peel their eyes away from the telly. This simple animated commercial asks what’s more important than creating a memorable ad. Why, good eyesight, of course. While harassed creatives may take umbrage, the optician suggest we all make a potentially eye-opening appointment.

Lotto
"Brotherly Love"
20s
21 Sep 2017
Mothers, fathers, and now brothers… this Lotto campaign aims to cover the entire family tree. These hypothetical winners reveal how they would treat their siblings. From new cars to private football pitches, everyone’s a winner. The best is saved for last, though - sounds like it will take more than a jackpot to fix her brother’s fashion sense.

Marks & Spencer
"Steak and Chocolate"
10s
20 Sep 2017
This 10” commercial revisits Marks and Spencer’s dine-in-for-two promotion. This week, shoppers can nab a steak, a chocolate dessert, and a bottle of vino for a tenner. The supermarket's deal garners a surprising amount of online traffic - the brand’s 2017 revamp hasn’t done their food division any harm, then.

Mini
"The Faith of a Few"
1 min 43s
21 Sep 2017
This fantastic vintage film for Mini by Daniel Wolfe feels as timeless as it is compelling. We watch John Cooper oversee the building of the first racing Mini, even as he's told it will never work. This becomes a mantra, a soundbite repeated along with others which build up into a cacophony of doubt... all accompanying footage of the car proving the haters wrong.

Capital FM
"Pitch Meeting"
60s
21 Sep 2017
This sleb-heavy ad for Capital FM demonstrates that some people really are up for anything... if you put a camera on them. Relentlessly upbeat host Roman Kemp inserts himself into various odd scenarios with stars - including a teddy bears' picnic with Ed Sheeran and a sparkly game of darts with Katy Perry - under the guise of pitching them as features. Back to the drawing board, Roman.


David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.