David Reviews

 Biting the hand that feeds us since 2002.

Apartments.com
"Brad Bellflower"
60s
19 May 2015
USA Property Web Sites

Following the passing of Steve Jobs, worthy contenders for the title of 'King of the Turtlenecks' were few and far between... until now! Enter Jeff Goldblum as Brad Bellflower; "Silicon Valley maverick" and man who just can't stop changing the game. His next feat? Apartments.com - and he's ready to take us on a virtual tour.

Dressed all in black with a silver earpiece, Goldblum looks every inch the technological guru and he plays the role with his customary verve. He orchestrates an ever-evolving backdrop of snazzy graphics while dropping ridiculous jargon like 'Apartminternet' and 'synergistic'.

At the centre of it all is the range of customisable features available for those browsing for apartments. The spokesman himself is dwarfed by the number of search filters and virtual tour videos offered by Apartments.com. Amidst all the tongue-in-cheek hubris, a good job is nonetheless done of persuading the target market to investigate the website.

Messianic product launches have always been ripe for parody and agency RPA has gone to town here. With Goldblum applying his idiosyncratic delivery to a well-crafted script, the engaging visuals then help to form one highly entertaining package.

VW
"Moments"

Olivier said:

Nice but why is that that most ads have to be so long nowadays?


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On This Day

Irn Bru
"Goths"
40s
28 May 2007
Even Goths will laugh at this hilarious depiction of the transformative powers of Irn Bru which has a group of the aforementioned Teen fashion victims brightening up no end after drinking the product and having the time of their lives in Blackpool.

Club Orange
"The Ultimate Wingman"
40s
28 May 2013
"Once every few generations there comes an extraordinary child. He is marked with a sign..." announces the VO, as a small meteorite turns out to be a baby with a moustache. He is destined to be the man who, knowing how to harness the best bits in nature, can unlock the best bits in life. Extraordinarily silly fun.

Quit
"Last Dance"
60s
28 May 2013
A man with smoking-related cancer heaves himself out of bed and is ministered to by his loving wife, with whom he shares an impromptu, heartbroken dance as Que Sera plays and their child looks on. The idea is that we don't have to accept 'what will be' - fate is ours to change, and we can quit.

Mike's Hard Lemonade
"Bowling Alley"
30s
28 May 2013
Normally a rhyming script is a fast track to a big fat catastrophe of an ad. This, however, has the silliness of Dr Seuss without being in the least annoying; and there's a made-up-on-the-hoof quality to each line that adds to its charm. You're quite happy to buy into the notion that there's no occasion when Mike's Hard Lemonade would be inappropriate.

Adidas
"Nitrocharge"
60s
28 May 2013
An array of disconnected images have been welded together to brilliant effect in this spectacular ad for the German sportswear giant. Don't try to seek meaning in any of it, just let the images rush over you like the crazy sped-up montage it is, and - if you're among the target market - the idea will permeate that Adidas has the coolest gear around.

Scrabble
"Anagram Lovers"
80s
28 May 2015
The ever-reliable game of Scrabble has been in the news recently over its inclusion of modern words such as 'newb', 'emoji', and the 28 point powerhouse 'checkbox'. The game's publishers claim its all part of keeping the game relevant. Controversial for some, but there's nothing contentious about this terrific work of wordplay from Lola Madrid.

Barclaycard
"A Nation of Shoppers"
60s
28 May 2016
Foolish Napoleon, damning the British as 'a nation of shopkeepers'. Because there are no shopkeepers without shoppers - and what defines us as a breed, says Barclaycard, is not our humble status as purveyors of products but as a people who know what they want and will pay to obtain it, whether it's an out-of-hours pickle or a designer dog coat. We rock.

Capri-Sun
"Squeeze Please"
30s
28 May 2006
A strange animation technique that's, you know, for kids as Tim Robbins's character in The Hudsucker Proxy would no doubt have put it. One squeeze of the orange-based drink leads to all kinds of unforeseen consequences including a bizarre haircut that has a man looking rather like Mr T.

Pimm's
"Fancy Dress Shop"
1 min 40s
28 May 2006
Alexander Armstrong reprises his role as the twit with a penchant for Pimm's in this series of Idents which went around the programme about the Beckhams' World Cup party. Armstrong seeks inspiration at a fancy dress shop where he is seeking a costume for a big event.

Amnesty International
"Cattle Market"
60s
28 May 2008
A disturbing reminder of how sex workers are often forced into prostitution by the unscrupulous in this hard-hitting film for Amnesty International. A woman is one of many gathered together for a human cattle market before she is put on sale in a brothel where she is gazed at by a passing group of men on a stag night.

Fox's Biscuits
"Good Stuff"
30s
28 May 2008
An animated creature called Vinny who is neither a panda or a dog but is certainly something of a wiseguy tells us that he enjoys the finer things in life. That includes Fox's biscuits from England as well as hand-made shoes from Italy and French furniture.

Ford Fiesta
"Blipvert"
30s
28 May 2008
A visually striking ad for Ford draws attention to the launch date of the new Fiesta. We don't get to see much of the car itself but that actually enhances the notion that it might be worth seeing. On the other hand... it's a Ford Fiesta so don't get too excited.

Europride 09
"Pufff"
40s
28 May 2009
This Swiss ad uses a mix of live action and animation to illustrate its claim that there's a little gay in all of us. This is literally true in the case of the slumbering protagonist as a drag queen emerges from his person while he sleeps and sings a little ditty.

Magners
"Pearapy"
40s
28 May 2009
This amusing Irish ad suggests that the locals have not taken to cider made from pears with the enthusiasm its manufacturer might hope for. Even after a re-education programme they are struggling to embrace the pear.

Shell
"Helix"
60s
28 May 2010
The advertised product is put into a car made entirely from transparent components to illustrate the claim that it provides performance you can see. If DAVID's car was made from glass, all you'd see is biscuit crumbs and bits of sandwiches.

Argos
"Find It"
30s
28 May 2010
A neat metaphor has been devised to illustrate Argos's claim that their online service makes things easier to find. A beachcomber searches an empty beach when he's suddenly assisted by the advent of giant signs pointing to valuable items beneath the surface.

Waitrose
"Delia's Duck"
30s
28 May 2010
No one was more sceptical than DAVID when Heston Blumenthal and Delia Smith were signed up to make these commercials for Waitrose but he needn't have been... this sure-handed approach is delivering the goods week after week and it does so again here.

See Saw
"Surgery"
30s
28 May 2010
More nonsense from the barbershop populated by television actors discussing the minutiae of their favourite offerings. Sally Phillips steps into the breach this time and she prompts a silly conversation about Spooks. It feels a tad obscure even for its target audience.

Old Speckled Hen
"Pime Time On Dave Sponsorship"
40s
28 May 2010
One of a series of bumper collections advertising Old Speckled Hen's sponsorship of prime time programming on Dave. In each case back projection has been used to place the fox in an unusual situation and Griff Rhys Jones then gives sardonic voice to the fox.

Old Speckled Hen
"Prime Time On Dave Sponsorship"
40s
28 May 2010
One of a series of bumper collections advertising Old Speckled Hen's sponsorship of prime time programming on Dave. In each case back projection has been used to place the fox in an unusual situation and Griff Rhys Jones then gives sardonic voice to the fox.

Eastenders
"Eddie Moon"
40s
28 May 2011
'Papa Was A Rolling Stone' is a great track and it has obvious resonance here but how much more fun would it have been if David Essex's 'Rock On' had been used to convey the news that the 1970s pop idol is about to join the regulars in Albert Square for some working class angst?

Samsung Galaxy
"Hen"
30s
28 May 2011
The screen of the advertised phone is so lifelike that a chicken is persuaded to sit on it after photographs of eggs are shown on its display. This enables the quirky looking protagonist to continue reading his book without further disturbance.

Old Jamaica Ginger Beer
"Funeral"
30s
28 May 2012
The laidback nature of West Indians is combined with a respect for a certain wiliness in this amusing ad for ginger beer. A man tells the tale of an acquaintance whose final request involved being buried with all his money. It sounds suspiciously like it might be an old joke but it was new to us.

Not On The High Street
"Daddies"
30s
28 May 2012
This unashamedly emotional ad urges daughters not to forget about Father's Day no matter how old their dads might be. It opens with a child wondering where dads come from before we see her as an adult turning up to visit her own... presumably with a gift bought from the advertised online retailer.

Quorn
"Barbecue"
30s
28 May 2012
Another of those ads for Quorn that manages to suggest it's a substitute for meat without managing to mention that it doesn't have any meat in it. Perhaps they hope that people will try it without knowing this but find it so delicious that they won't mind once they find out. But they won't and they will.

On This Day

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.