David Reviews

 Biting the hand that feeds us since 2002.


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"Laurence Llewelyn-Bowen"

George said:

The campaign that keeps on giving. Nice one.



Latest Additions

"Long Distance"
2 mins 45s
21 Nov 2017
This atmospheric ad for Volvo focuses on a long distance relationship... a really long distance relationship. We see one half of a couple leave on a mission to outer space, while her partner's car trip mirrors the journey. The pair communicate via the car's in-built call system, which results in some unsubtle product shots which nonetheless highlights the feature. Laid back stuff.

Tech Will Save Us
"Side Effects"
21 Nov 2017
Unconventional brand Tech Will Save Us launch their range of toys for budding engineers in this excellent ad, directed by Somesuch's Raine Allen-Miller. The brand aims to give kids an early start in STEM fields, creating toys which encourage them to code and customise to their heart's content. The film plays with a familiar 'warning' message, twisting it to express some of the things creative kids can do with the right tools.

21 Nov 2017
This kinetic ad for Three highlights the brand's 'Wuntu' app, which gives their customers free stuff every week. Quirky animation shows off the kind of swag on offer - free cinema tickets, food, and music downloads - as it spills out into the real world. John Goodman's gravelly voiceover heightens the fun. Eye-catching work.

"FaceTime Fail"
21 Nov 2017
Those with tech-challenged relatives will appreciate this Irish Three commercial. Smartphone in hand, a woman enjoys a, er, face-to-forehead chat with her father. Despite dad’s insistence he’s “getting the hang of it”, mastering FaceTime is still a way off. Plenty of time to practice with the mobile network’s data plan, though.

Frank Carter and the Rattlesnakes
"Spray Paint Love"
3 mins 25s
21 Nov 2017
Frank Carter is a health and safety officer’s nightmare. Crowd surfing, stage dives, rafter hanging… keeping the man on terra firma is a challenge. For this ‘Spray Paint Love’ promo, director Ross Cairns offers a clever solution: trap the Rattlesnakes frontman in a mirror dimension. Well, at least he’s enjoying himself.

White Claw
"All Natural"
21 Nov 2017
Surf’s up in this White Claw commercial. The alcoholic seltzer brand make some bold claims when it come to refreshment - not least “it’s like nothing you’ve ever tasted before”. Brian Brielmann's aquatic photography is easier to swallow than both this proposition and the advertised drink. Punters best stick to dry land after consuming the advertised product.

The FA
21 Nov 2017
The Football Association’s player recruitment drive continues with a strobe light kickabout. English football’s governing body encourage everyone to get a move on. Accompanied by luminous pitch markings, this five-a-side team unleash an impressive dance routine. Well if you’re going to rub your opponent’s face in it, do it in style.

"Do Your Thing"
20 Nov 2017
Seat appeal to a millennial audience in this ad, touting the individuality and rebelliousness of... car purchase. We're offered a facsimile of rejecting norms, as the narrator lists generic life events ('Friends said house, world said kids'), before defiantly shrugging off societal shackles by... naming a car brand. The visuals are nicely shot, but the script is utterly tone deaf.

National Lottery Scratchcards
19 Nov 2017
Another pleasingly bizarre ad for the National Lottery's Scratchcards sees Harriet return for a second blind date. Jennie Bond narrates as we await the latest suitor with bated breath - only for him to come with a rather unusual accessory. Amusing, well constructed work which embraces its own weirdness to great effect.

"The Gills"
19 Nov 2017
Ahead of their official Christmas ad, Iceland have party season in mind with this 30” commercial. We join the Gill family as they host a crowded house. The advertised supermarket have the catering sorted which is nice of them... even if the son looks like he’d rather be anywhere else. Perhaps some of that “Ooooh!” pavlova will cheer him up.

Adagio Skyr
20 Nov 2017
Well, this is one way to fight the dreaded mid-morning slump. Adagio Skyr promote their new range with some excitable yogurt preparation. Nothing comes between this office worker and elevenses - paperwork be damned. While her colleagues look on, the protagonist raids her private stash. We're sure office managers will heartily embrace such behaviour.

20 Nov 2017
This touching ad for BT shows a relationship between grandmother and grandson develop over the years - brought together by a shared love of TV. From Peppa Pig to Star Wars, we see inter-generational affection play out, as the boy grows up and begins taking care of the woman who took care of him. Lovely, understated work.

Heathrow Airport
"Fifty Years"
2 mins
20 Nov 2017
Mr and Mrs Bair fly again in this lovely Heathrow Airport film. The two-minute ad charts the furry couple’s fifty-year romance. Time flies when you’re in love, eh? As the Bair family grows, so does Heathrow. Scored by Petula Clark’s ‘Couldn’t Live Without Your Love’, it’s another charming effort from Outsider’s DOM&NIC - a worthy challenger to this year’s other ursine blockbuster.

"Waited All Year"
20 Nov 2017
While this doesn't have the elan of the original Lurpak work from W+K, it makes the Christmas food it features look pretty good and swerves a useful aide-memoire of the original campaign. Dark Energy's Mark Emberton clearly knows his way around the kitchen and it'll be interesting to see what he can do when there's more room to play.

BBC Sport
"Ashes 2017"
20 Nov 2017
This animated BBC Sport promo transforms Michael Vaughan, Ricky Ponting, and co. into mad-eyed caricatures. Pundits from both England and Australia exchange friendly barbs ahead of the 2017/18 Ashes series. According to Vaughan, the Beeb are “all over” the tournament… on radio and online, at least. A cheap and cheerful trip Down Under.

Football Manager 2018
"Like A Boss"
20 Nov 2017
While Premier League managers drop like well-paid flies, this Football Manager 2018 ad celebrates the joys of video game gafferdom. Whether it’s opening a letter or kissing the bride, every day is match day for this trio. While the groom risks an early sacking, creative agency MOX and Bullion’s Ben & Ross capture the game’s immersive quality.

Greater London Authority
"London Needs You Alive"
20 Nov 2017
This inspirational ad for the Greater London Authority launches a new campaign to combat knife crime in the capital - London Needs You Alive. Rather than the grim approach taken by many anti-violence campaigns, directing duo Novemba turn the camera on young people so they can explain their value in their own words.

"Bucket Dance"
20 Nov 2017
First DMX, now Sam Cooke - KFC’s 2017 playlist is certainly eclectic. The fast food restaurant cover Cooke’s 1964 track ‘Good Times’ in this harmonised Christmas ad. With a gymnasium as their stage, this step dance troupe provide soulful vibes with an improvised beat. At least we know who ate all the chicken...

"The Saucer's Apprentice"
18 Nov 2017
Aldi’s latest movie spoof sees Kevin the Carrot embrace his inner Harry Potter. While the root vegetable does his best Wingardium Leviosa, Jim Broadbent’s VO suggests the supermarket’s festive menu is equally impressive. Alas, Kevin’s magic touch finally deserts him. Lord Voldemort can sleep easy, then.

Coca Cola
2 mins 30s
17 Nov 2017
Gogglebox examines the Coca Cola truck in the latest of a series of brand tie-ins. We see the cast break down the iconic ad from their sofas, offering insightful comments such as the vaguely Trumpian "That truck is the best truck". Given recent calls to ban the Christmas truck from stops on its annual tour due to the obesity crisis, its reign as the herald of the holiday season could be coming to a close.

17 Nov 2017
Kevin Bacon turns showman for this latest EE commercial. As the mobile provider reveal their Apple Watch partnership, Bacon outlines his creative vision: marching bands, airplanes, and I’m A Celebrity royalty. Who needs Ed Sheeran when you’ve got Tony Blackburn and Stacey Soloman? Meanwhile, Bacon’s penchant for skintight garb intensifies.

"Beach Dancer"
17 Nov 2017
This curious offering from Novartis shows a man so enamoured with his psoriasis-free skin that he dances on a drizzly beach. While the performance has a certain quirky appeal, it seems odd that we're told numerous times to ask our doctor about the pharmaceutical company's products rather than buy them ourselves. Is this the beginning of US-style medication commercials in the UK? We hope not.

Short Films
"Pink or Blue"
3 mins 08s
18 Nov 2017
This striking short film stars poet Hollie McNish, as she dissects the ridiculous concept of gender stereotypes. From a calm beginning, McNish's words swell into an unrelenting cacophony of criticism. The social designation of pink or blue, foisted on children from birth, is illustrated by a split screen, as innovative, edgy imagery weaves in and out of binary presentations of gender.

The Samaritans
"Small Talk Saves Lives"
1 min 34s
18 Nov 2017
This film was created by The Samaritans and Network Rail to persuade us to look out for one another and offer reassurance about the value of intervening if we think someone looks troubled. It's a superbly-judged piece of work. Director Matt Hopkins has shown great restraint giving the subject matter the gravity it deserves and - in doing so - has made a film which stands a chance of making a real difference.

"Extended Family Christmas"
17 Nov 2017
Tesco show us an extended family dinner in the second instalment of their Christmas campaign. Playing on the 'Everyone's Welcome' theme established in the first ad, here we see a family providing a Christmas dinner for people in need and bringing the community together. An inclusive ad which highlights Blue Supermarket's charitable side nicely.

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.