David Reviews

 Biting the hand that feeds us since 2002.

U.S. Bank
"Lights"
50s
19 May 2016
USA Banks

"Let there be light!" say U.S. Bank with a commercial which portrays the institution with the kind of restrained optimism currently so prevalent in the financial sector.

It's a compelling treatment both aurally and visually, with Gorgeous director Patrick Daughters flicking the switch on a rapid-fire light show. Desk lamps, fluorescent lights, the mellow glow of a computer screen, even a light bulb erupting into incandescence... each adds to the electric tapestry. Kudos to the maintenance team ( or post team!) for ensuring there isn't a dud bulb on site, either.

Coupled with a progressively intense soundtrack of cheerful bleeps, beeps, and chirps, the ad draws you into an entire building 'waking up' as a new day breaks and inspires customers to see the hours ahead as full of illuminating moments. Thanks to the skilful realisation of the notion, the bank does a quietly effective job of sharing its bright outlook.

Simply Be
"Summer '16"

Miles said:

littering


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On This Day

Toyota
"Real Deal"
90s
16 Aug 2012
The CGI protagonist living in a CGI world discovers that the advertised car is the only thing that makes him feel 'real' so he uses it to smash his way into our world. This online version takes advantage of the lack of regulation on the world wide web to show our hero really letting rip.

Barclays
"Love is Tough"
90s
16 Aug 2013
The football is back and Barclays have issued this lovely thank-you to the sport's devoted fans. The Premiership's main sponsor has every reason to thank the romantic fools who do their best to fill the grounds week after week... without their work as unpaid extras, the product wouldn't be nearly as enticing.

Canal+
"Goooooaaaaaaalllllllllllll!!!!!"
40s
16 Aug 2016
The comical exuberance of foreign football commentators is played to the hilt and beyond in this lovely commercial for French cable television provider Canal. More often than not, a goal from Lionel Messi is enough to leave viewers speechless, but not this pundit. His exclamation at the goal continues long after his stint on the commentary gantry is finished, subjecting his family, his fellow shoppers, and even his dentist to an audio epic.

Honda
"The Power Of Ridgeline"
60s
16 Aug 2016
PES is quite rightly revered in the world of advertising and beyond for his extraordinary ability to create beautiful pieces of film using in-camera special effects. His distinctive style has been copied by others but no one ever quite manages to hit his level. And the wannabes will need to learn some new tricks after watching this amazing film which uses an innovative technique to create an outcome that's similar but different to his previous work.

Sun Bets
"In It"
60s
16 Aug 2016
We've noticed some interesting shifts in the betting sector as of late with the likes of Betfair and BetVictor moving away from the boisterous machismo commonly associated with this market in favour of a more refined approach. It's therefore noteworthy that The Sun's foray into online gambling - Sun Bets - pays no heed to this and goes all in with the lad factor. Thanks to this energetic ad, the decision looks to have paid off.

Sure
"Ghost Train"
30s
16 Aug 2007
Very amusing ad with obvious appeal to the target audience reveals the true fears of teenage girls as we see them catapulted into a series of humiliations via a fairground ghost train. The horrors include stern teachers, embarrassing Dads and intrusive little brothers.

ITV
"The Power Of Three"
60s
16 Aug 2008
Gary Oldman asks if we've ever noticed how good things come in threes before launching into a list of examples. Most of the ad is a single shot but an edit is hidden behind a clapperboard (presumably, after Oldman had messed up the football bit a few times)... shame the script falls short of the idea.

Aviva
"Goth"
40s
16 Aug 2009
Paul Whitehouse plays a Welsh Goth in this strange ad for Aviva that has the comedian explaining how much money he paid for various artefacts and furnishings in his house. News of a special offer on insurance has him wishing he'd spent even more money.

The Natural Confectionery Co
"Hide And Seek"
20s
16 Aug 2010
More inspired nonsense on behalf of the sweets from the Natural Confectionery Company. During a game of hide and seek, a pineapple sweet hides in the fruit bowl making it rather easy for his opponent but he does give up easily.

Viasat
"Dream Team"
40s
16 Aug 2010
Much post-production cleverness as movie stars and sporting heroes are juxtaposed using some fancy jiggery pokery to make it look as though they are all listening to an inspiring speech delivered by Al Pacino.

Cadbury Dairy Milk
"I Gotta Be Me"
80s
16 Aug 2010
This South African contribution to the 'glass and a half' series for Cadbury features an ostrich being given the opportunity to find out what it's been missing since evolution determined that its ability to fly was surplus to requirements.

Vauxhall
"Lifetime Warranty"
60s
16 Aug 2010
Bill Nighy's dulcet voice plays over a compilation of clips from Vauxhall's canon of commercials as he explains that they have introduced a warranty that "could" last a lifetime. There's a lot in that word "could", isn't there?

Richmond Sausages
"Band Of Brothers"
30s
16 Aug 2010
An Irish folk singer appears to be lured back to the old country by the prospect of the advertised sausages. You'd think that he might have noticed that they're available in every British supermarket... usually right next to the decent sausages.

Paddy Power
"Locker Room"
30s
16 Aug 2010
A man is embraced by an old friend in the locker room in this ad which reveals that Paddy Power can't get you your dignity back. As ever, this is contrasted with the online betting company's willingness to return your stake money in some circumstances.

Bet365.com
"Stadium"
30s
16 Aug 2010
Ray Winstone walks around a stadium as it crumbles as he explains that the advertised service allow you to bet during the match itself. Wonder if he was betting how many more goals West Brom would concede last Saturday.

Mattel
"Red Carpet"
40s
16 Aug 2011
A film star is upstaged by the advent of Barbie in this extraordinary ad for the enduringly popular doll. Her 'partner' Ken looks on with a doleful look upon his face as he wonders whether their sham of a relationship will survive the scrutiny.

Aldi
"Fish Fingers"
20s
16 Aug 2011
A welsh voice-over is added to footage of cat looking at fish fingers from the advertised supermarket. After contemplating his options The little feline decides he could eat all the fish fingers before feasting on a goldfish for dessert.

Tesco
"Cheese"
20s
16 Aug 2011
Another attractively filmed commercial for Tesco featuring dulcet tones of Dawn French. Having already persuaded us to buy our bread from blue supermarket she is now intent on ensuring that we also pick up some cheese while we are there... to be fair, we will need cheese for the sandwich she suggested we make in the other commercial.

Prudential
"In Bed"
40s
16 Aug 2012
The looming pensions crisis is the elephant in the room for a great number of us according to this viral for Prudential. A couple in bed refuse to acknowledge the presence of the giant animal preferring instead to worry about whether or not they've locked the back door and dismissing the elephants grunts as noises made by the cat.

Prudential
"Dinner"
50s
16 Aug 2012
Another of the series of virals which represents the looming pensions crisis as the 'elephant in the room'. A couple refuses to ignore the massive beast even though it is stood astride the dining table as they eat. Even when its presence makes the pouring of a glass of red wine impossible.

Prudential
"Lipstick"
30s
16 Aug 2012
The best of three virals for Prudential has a woman trying to apply her lipstick while an elephant stomps around the room. The massive animal represents the pensions crisis that the woman is refusing to acknowledge - the age of the protagonists in these virals suggests that pensions can be fixed quite late in life. Can they?

BetVictor
"Clubhouse"
30s
16 Aug 2012
Talented comedy actor Paul Kaye plays a character trying to get a special deal from Victor Chandler in the latest ads for the latter's eponymous betting service. Presumably Chandler's presence in his company's ads is yielding dividends but given his obvious limitations as an actor and the fact that he has the mannerisms of an old-fashioned villain, this is quite surprising.

BetVictor
"Road Trip"
30s
16 Aug 2012
Another strikingly over the top performance from Paul Kaye is countered by another underwhelming performance from Victor Chandler. Kaye is marvellous and it's good to see him on the telly box in any capacity. Incidentally, has the latter's company been rebranded to echo that of rival 'Bet Fred'?

VO5
"Really Smooth"
30s
16 Aug 2012
Another in this series which has women showcasing a musical offering as they demonstrate how to achieve a particular hair style. If you want a "really smooth" look like the woman in this ad then follow her advice and buy everything at Boots that has VO5 on the label.

HTC
"Robert Downey Jnr"
2 mins
16 Aug 2013
HTC aren't doing very well so up steps über-cool film actor Robert Downey Jnr who - after all - knows a thing or two about rehabilitating a bad image. What does HTC stand for? Not in the corporate sense... what do the initials actually stand for? No one knows and this allows Downey Jnr to have a bit of fun.

On This Day

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.