David Reviews

 Biting the hand that feeds us since 2002.

"Christmas Crisis"
14 December 2016
UK Charities

Rather than something guilt-inducing and dramatic, Crisis has gone for an upbeat, brightly coloured ad which we'd never expect to be about homelessness. It's a shrewd move.

We're shown a series of typical festive annoyances: kids waking up at the crack of dawn, the local shop running out of essentials, dreadful relations foisting their presence on your home. Then we're brought back to earth and reminded that these irritations aren't crises - homelessness is.

Keeping the focus firmly on their positive work and steering well clear of misery porn is very effective (even the soundtrack barely changes when dire statistics appear onscreen). With one in four homeless people spending Christmas alone - and a cost of just £22 to reserve a place at Crisis - here's hoping this ad helps drum up the necessary donations to ensure no-one goes without this year.

Crisis - "Christmas Crisis"

Matt said:




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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.