David Reviews

 Biting the hand that feeds us since 2002.

Dove Baby
"If"
30s
16 May 2017
UK Baby Care

Dove Baby offer up a reworking of Rudyard Kipling's 'If' in this ad, focusing on the idea that there's no such thing as a perfect mum. It's a worthy concept with well-shot visuals of the trials and tribulations of motherhood to accompany the soft voiceover, even if the final line ('you'll be a mum, my girl') lands with an almighty clunk.

Nytol
"Say Good Nytol"

Matt said:

Lovely bit of work, that.


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Latest Work

Stella Artois Cidre
"Three Apples"
50s
26 May 2017
Thanks to one debonair spokesman, we Brits have received a thorough grounding in the difference between cidre and cider. For American drinkers, it’s a little more complicated. Now that Stella Artois Cidre has joined sweet cider and hard cider on the drinks menu, what better way to stand apart than with some French New Wave line dancing?

Aldi
"Brownlee Bros"
20s
26 May 2017
You’ve got to hand it to Jonny Brownlee. Content to let his brother Alistair hog the glory in their other advertising ventures, he has the last laugh in this Aldi Super Six commercial. While the triathlete stocks up on barbecue meats, little bro adds some extra spice to Alistair's, erm, lunchbox. Ouch.

Vanquis
"Quest"
30s
25 May 2017
All is well in the Vanquis kingdom as the credit card’s knight errant returns from his latest quest. Despite his chequered credit history - a fate even Game of Thrones would balk at - he obtains a credit card thanks to the brand’s Express Check option. The well-realised setting lends extra value to the brand’s proposition.

ITV Racing
"Epsom"
60s
25 May 2017
With the Epsom Derby on the horizon, ITV Racing takes us back to the beginning. Terence Stamp narrates one horse’s journey from the stable to the winning post. According to Stamp, it takes "three years of training for one chance at glory"… not that the horse has much, er, neigh in the matter. Still, it’s beautifully shot and maintains this campaign’s good form.

RNLI
"Float"
60s
28 May 2017
In stressful situations we are often guided by our instincts - but how reliable are they? This film for the RNLI demonstrates that they can be insanely unhelpful. When we find ourselves suddenly immersed in freezing water, our instincts push us towards a series of actions perfectly designed to kill us.

Argos
"Suitcases"
10s
25 May 2017
Another brief ad from Argos' date-driven series features a collection of suitcases trundling along to the sounds of a train. It's a nice way to introduce the idea of summer buying without being too obvious about it - the presence of suitcases is enough. Each of the 10" spots in this campaign has had an admirable amount of thought put into it.

ITV
"Leaders Debate"
40s
25 May 2017
This ad for the Leaders Debate coverage on ITV showcases a diverse array of people and the concerns that affect their vote. From the minimum wage to the NHS - which unsurprisingly comes up several times - this cross-section of the public illustrates how impossible it is to be a one-issue voter in these trying times.

Palace Skateboards
"Snake"
60s
25 May 2017
Palace Skateboards celebrate opening their first store outside the UK - in New York, no less - with this impressive ad. Jonah Hill returns (although sadly not via green screen) to complain about how little he was paid for his last, disastrous outing for the brand... only to be stopped in his tracks by a giant metal snake. Has there ever been a more enjoyable tagline than "You're in my house now, motherfuckers"?

Criminal Case
"Pursuit"
60s
25 May 2017
This dramatic ad for online game Criminal Case sees a myriad of women drop everything to chase down bad guys. At first we think they're running from the law when they appear to flee the scene the moment a siren sounds - but it quickly becomes apparent that they're the ones doing the pursuing. The whole thing climaxes with a thrilling rooftop showdown when the crowd catches up to their target - exciting stuff.

Virgin Media
"Voom 2017"
60s
25 May 2017
Now in its seventh year, Virgin’s Voom competition aims to give more would-be tycoons a boost in these turbulent times. Sir Richard Branson - “the “godfather of entrepreneurialism” (sorry, Lord Sugar) - believes every small business should be allowed to thrive… and that Virgin Media’s new Voom Fibre can be the catalyst. Trust the man with the big red button, eh?

BBC Earth
"Being Human"
60s
25 May 2017
An intriguing and futuristic ad for BBC Earth questions what really makes us human. Is it our capacity for abstract thought, or language? A cyborg explains 'she' can do many of the things humans can - the back of her head uncannily exposed to reveal its inner circuits and wires - while being unable to even dream of feeling. It feels like a lament, in spite of the robot's blank tone; making us question whether we're projecting, or if 'she' is feeling something after all...

Cancer Research
"Walk All Over Cancer"
30s
25 May 2017
Nancy Sinatra's 'The Boots Are Made For Walking' is an astute choice of soundtrack for this ad for Cancer Research. It accompanies a montage of people from all walks of life (geddit) who have pledged to take ten thousand steps a day throughout the month of June to raise money for the charity. Anyone can get involved for a good cause - there's even a very happy pup taking part.

BBC Sport
"FA Cup Final"
30s
25 May 2017
Arsenal play Chelsea in this weekend's FA Cup final, and the BBC conclude their own cup run with this black-and-white promo. The colour may have been drained, but the intensity is unmistakable. Stills of players, fans, and managers from both sides encapsulate what's at stake... particularly for one Monsieur Wenger.

Mentos
"Photographs"
15s
25 May 2017
This entertaining ad for Mentos mints shows a woman caught between two scenarios - a potentially career-changing encounter, or an extremely annoying plane ride spent looking at photos of someone else's grandchildren. The worst case wins out - which anybody who's flown long-haul saw coming a mile off - but luckily she's got Mentos to lull her into a state of menthol-driven bliss. Amusing stuff.

Budweiser
"Sholing F.C."
1 min 40s
25 May 2017
Budweiser reaffirm their support of grassroots football in this engaging film. As more illustrious clubs spend hundreds of millions on new stadia, it’s a sore point for clubs like Sholing F.C. Having seen progress stifled in the past by league criteria, the Hampshire team must work hard on and off the pitch.

Superdry
"The Night is Young"
72s
25 May 2017
This high-octane ad for Superdry shows a group of friends getting up to no good after dark. Made by acclaimed promo director Courtney Phillips, it has the fashionable youngsters hopping fences, blowing things up, and running foul of the law. They even get frisky in public places and flash drivers from a bridge, the scamps.

Tottenham Hotspur
"Farewell Lane"
7 mins 50s
25 May 2017
While a Premier League title would have been the ideal send-off for White Hart Lane, this affectionate history lesson provides Tottenham Hotspur fans with some notable home comforts. Spurs fan Sir Kenneth Branagh narrates as we watch teams change and stands grow from 1899 to 2017. Rewarding viewing for supporters and football historians alike.

7 Days
"The Future"
37s
25 May 2017
Who would've thought cinema had legs? This ambitious caveman thinks it does, though his live screening of 'Jurassic Park' meets a tepid response. After all, once you've seen fire, you've seen it all - that's where the Greek brand's new range of flavoured bread rolls comes in. A diverting twist on the caveman diet with extra dinosaurs.

KFC
"Tears"
40s
22 May 2017
KFC announce the arrival of their Nashville Hot chicken on our shores with this classy ad. Featuring a satisfying twist at the end, the ad consists of a montage of people with tears rolling down their cheeks. The soundtrack - Roy Orbison's fitting 'Crying' - suggests the characters are well and truly heartbroken... at least until the drumsticks come out.

Arm & Hammer Total Dental Care
"Deep Clean"
40s
24 May 2017
We’re not sure a leaf blower counts as scientific apparatus, but best not to argue with Arm & Hammer’s tracksuit dynamo. She interrupts this bloke’s bathtime to demonstrate the power of baking soda. Her Northern hubris leaves us in no doubt about the toothpaste’s cleaning properties - dental hygiene with extra wallop.

Kelly's Cornish Ice Cream
"Cornish Lessons"
41s
24 May 2017
Kelly’s struck a chord last year with their Cornish-language commercial. Now the brand wants us to become fluent… well, that may be a stretch. Still, Dawn French offers a helpful smattering of Cornish words and their English translations over a series of 20” ads. These two installments cover such expressions as gwari deu and leel (that’s “game over” and “local”).

New York Times
"Mark Mazzetti"
30s
24 May 2017
Another thought-provoking spot for the New York Times focuses on governmental secrecy - and the role journalism has in providing vital, accurate information to the public. The stark visuals of increasingly redacted documents hammer home the message, delivered by journalist Mark Mazzetti's voiceover. A timely topic given recent world events - no fake news to be found here.

Marks & Spencer
"Dine in the Med"
10s
23 May 2017
The music and presentation may have changed, but Marks & Spencer hope their revamped food campaign won’t affect our dinner plans. This 10” ad puts a Mediterranean spin on footage from their recent launch film. The store’s ‘Dine In for Two’ promotion remains a core proposition, and this should keep loyal shoppers onside.

Cancer Research
"Vicky's Story"
30s
23 May 2017
This instalment of Cancer Research's long-running documentary style campaign highlights the story of Vicky - a cancer researcher who herself survived the illness at the age of seven. It's intriguing to look at the motivations behind the scientists on the front line of developing cancer treatments, especially when - as in Vicky's case - their reasons are deeply personal.

Robot and Scarecrow
"Vero Trailer"
75s
23 May 2017
With festival season looming, Vero and Nexus director Kibwe Tavares offer a fantastical spin on muddy fields and watered-down lager. A social network of sorts for creative types, the platform looks to grab attention by hosting Tavares's Wizard of Oz-inspired yarn. Up-and-coming Brits Holliday Granger and Jack O'Connell star as a pair of unconventional festivalgoers.

Latest Work

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.