David Reviews

 Biting the hand that feeds us since 2002.

Dove Baby
"If"
30s
16 May 2017
UK Baby Care

Dove Baby offer up a reworking of Rudyard Kipling's 'If' in this ad, focusing on the idea that there's no such thing as a perfect mum. It's a worthy concept with well-shot visuals of the trials and tribulations of motherhood to accompany the soft voiceover, even if the final line ('you'll be a mum, my girl') lands with an almighty clunk.

Nytol
"Say Good Nytol"

Matt said:

Lovely bit of work, that.


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HSBC
"Let's Ride"
60s
7 Jul 2017
Another clever tie-in using a Channel 4 programme has the children of The Secret Life of 4/5/6 Year Olds talking about cycling to underline HSBC's new bike-based initiative. And they're not just talking - they are in the playground, being healthy and having fun on two wheels. Great support to the recent main ad.

Jaguar
"Show of Force"
60s
26 Jul 2017
This stylish ad for Jaguar riffs on the topic of anticipation. We see slick images of a snake coiled to strike, a diver about to spring, and a horse ready to charge, as Mark Strong describes 'the tantalising seconds before unleashing' in voiceover. Slow-motion shots heighten the drama, as waves crash and the new Jag takes off into the distance. Absorbing stuff.

Google
"Project Fi"
30s
26 Jul 2017
Not to Scale’s Mate Steinforth crafts these touchy-feely 15” Google ads. The tech giant’s Project Fi network promises a robust signal and generous data credit - represented here by three colourful fuzzballs and a spongy piggy bank. Steinforth’s tactile animation ensures a bright, compelling outcome - "oddly satisfying”, indeed.

Direc TV
"Free"
30s
26 Jul 2017
Michael B. Jordan plays a sleek spokesperson in this offbeat ad for DirecTV. The streaming service promises TV without boundaries, illustrated by Jordan burning an annual contract and smashing a telly box... before things get significantly more abstract. Director Wayne McClammy and Jordan have worked together before - although there wasn't any pantsless floating last time.

Nike
"2-D Meets David"
41s
26 Jul 2017
2-D gets around, doesn’t he? Following another night on the lash, the Gorillaz frontman finds the keys to Stamford Bridge. Roman Abramovich may wish to review his security. The hungover sprite even finds his way into the Blues dressing room - and meets a nonplussed David Luiz. Well, that’s one way to launch your home kit.

Puma
"Camouflage"
90s
26 Jul 2017
Arsenal’s kit deal with Puma has produced some memorable work. This slick 90” film eschews first-team regulars in favour of unsigned talent. Hair cut and nails done, this diverse group has business to attend to. The six converge on a multi-storey car park. As the sun goes down, this three-a-side game sparks into life.

Tesco
"The Tender Tomato Grower"
30s
26 Jul 2017
Tesco’s ‘Food Love Stories’ strand now hits the fruit and veg aisle. Having caught the gardening bug as a child, this tomato picker takes pride in his harvest. The man’s in his element as tomatoes stretch as far as the eye can see. By returning to the source, the supermarket assures customers that their fruit is handled with care.

Nationwide
"Generation Z"
60s
26 Jul 2017
The latest film in Nationwide's poetic campaign sees Tyreece Akwasi Asamoah ruminating on the media's portrayal of information-age babies 'Generation Z'. While young people are depicted as 'lazy and meek, glued to smartphones', he explains, they are actually the ones fighting to build a future from the ashes of Trump, Brexit, global warming... you get the picture.

Plenty
"Super Juan"
30s
25 Jul 2017
As we’ve seen with the likes of Gio Compario and Aleksandr Orlov, a slight tweak here and there can keep long-running campaigns fresh. Say what you will about Juan Sheet - Plenty’s resident Spaniard has staying power. The matador first appeared in 2010 and has been spooking housewives ever since. It’s about time he received an upgrade - meet Super Juan.

My Black is Beautiful
"The Talk"
2 mins
25 Jul 2017
P&G's anti-racism 'My Black is Beautiful' initiative has been running for over a decade, and it's still going strong as BBDO New York and Malik Vitthal have delivered its most powerful ad yet. This two minute film travels through time to explore 'the talk' which black parents in America still feel they have to have with their children.

National Coalition Against Domestic Violence
"Hero"
60s
25 Jul 2017
Heroes and villains are one and the same in this tense domestic violence film. The Sweetshop’s Noah Conopask delivers idyllic father-son bonding before events take a disturbing turn. As the boy witnesses dad’s true colours, a lovingly-crafted rocket offers little solace. The National Coalition Against Domestic Violence hope abusive parents confront their behaviour before it’s too late.

Pop Secret
"Flowers"
30s
25 Jul 2017
This quirky ad for US popcorn brand Pop Secret asks an important question: which is better, popcorn or flowers? Hipster characters come to the conclusion that flowers are at an obvious disadvantage - of course - given that they attract 'terrifying' beekeepers. Self-conscious comic timing gives the polished ad a knowing, ironic vibe which works well with the pseudo-vintage aesthetic.

Audi
"Test Drive"
2 mins
25 Jul 2017
One fears this bloke has spent too long down at the test track. Still, his fervent performance anchors this US Audi commercial. You wouldn’t hear this spiel down your local car dealership. As horseshoes rain down and bees turn to bullets, the caretaker suggests that casual motorists need not apply.

Apple
"The Rock"
3 mins 30s
25 Jul 2017
The Rock is at his non-stop best in this amusing short film for Apple. Siri facilitates the movie star's schedule as he decides to check off some things from his 'life goals' list. Just a few simple tasks... like flying his own plane to Rome to paint a fresco. This is a smart piece of work, capitalising on future President Dwayne Johnson's reputation as the nicest guy in show business.

Go Compare
"Airborne"
60s
24 Jul 2017
While many would relish the chance to shoot Gio Compario out of the sky, Go Compare must think he’s doing something right. The ubiquitous opera singer commandeers an entire fleet for this 60" commercial. He and his musical flight crew claim there’s nearly £2 billion worth of savings to be made via the price comparison website.

Channel 4
"Austrian Grand Prix"
82s
9 Jul 2017
This promotional film for Channel 4's coverage of the Austrian Grand Prix is something of an oddity. It's a confection formed from glimpses of Arcade Fire performing 'Everything Now' and images from the race track, and it raises more questions than it answers. Like, are Arcade Fire connected in some way with the Austrian Grand Prix?

Eyejusters
"Simpler Solution"
30s
22 Jul 2017
Adjustable specs-mongers Eyejusters have developed a range of non-prescription glasses which the wearer can manually focus according to their needs. Anyone who has ever suffered the frustration of needing several pairs to hand at any given time will sit up and take notice... while the execution isn't ground-breaking in any way, the product is strong enough to do the heavy lifting.

Lurpak
"Omlette"
34s
24 Jul 2017
You can’t make an omelette without breaking a few eggs, as the old saying goes - though Lurpak offer a stylish twist on the formula. One of three online ads from Lurpak Spreadable, the brand hits rewind on a cheese and pepper omelette. Accomplished food photography conveys the brand’s appreciation for natural ingredients.

Guardians of the Galaxy Vol. 2
"Home Entertainment"
1 min 39s
24 Jul 2017
Marvel’s love affair with the 1980s reaches peak nostalgia with this ‘Guardians of the Galaxy Vol. 2’ ad. To celebrate the film’s release on Blu-ray, DVD, and digital (no sign of a LaserDisc release), Buena Vista Home Video’s cheesy presenters reveal what’s in store. Fans of “all that behind-the-scenes” are in for a treat.

Audi
"Drag Race"
30s
24 Jul 2017
Sorry, speed demons: Audi won’t be drawn into a drag race. While its rival accelerates into an early lead, the RS 5 takes its time. After all, slow and steady wins the race… though we’re sure the advertised coupé has more than enough poke. Lovely sound design as a roaring engine fades into Chitty Chitty Bang Bang’s ‘Hushabye Mountain’.

British Airways
"Billboard"
42s
24 Jul 2017
This bill poster needs a holiday. Luckily, the solution is staring him right in the face: BA’s direct flights from London to Fort Lauderdale, Florida. The protagonist’s wordless excitement is well played, while a plane soaring above his abandoned project is a nice touch. We’re sure it’ll be waiting for him when he comes back.

ITV Sport
"Women's Rugby World Cup"
60s
21 Jul 2017
This pacy ad for the Women's Rugby World Cup cleverly invites you to assume this is the men's game at first. Shots of pitches and changing rooms are soon ramped up with glimpses of training techniques; and the tension builds like the needle-drop moment on a dance floor. Then we get the reveal - these are women... and the action explodes. It's a great way to depict the sport as visceral and passionate - and something we want to watch.

Kellogg's Corn Flakes
"Cwmafan Rugby Club"
30s
21 Jul 2017
We’re back at Cwmafan Rugby Club as Kellogg’s Corn Flakes highlight another ‘Perfect Bowl’. This Cwmafan player has his breakfast technique taped: milk in the freezer, peanut butter in the microwave, then poured over corn flakes. “This is how the professionals do it”, he says - and it would take a brave soul to argue with him.

Lotto Euromillions
"Hot Sand"
20s
23 Jul 2017
A couple discover their beach vacation is a little too hot in this brief spot for Lotto Euromillions. A further riff on the 'nicer problems to have' campaign, we see the pair start off strong towards the sea, but soon they're hopping on tiptoe like the Pink Panther as they try to avoid too much toasty toe action. At least they'll be able to get some top-notch burn cream with that million quid prize.

Nationwide
"Spending Spree"
60s
23 Jul 2017
Poet and shopaholic Daniel Piper preaches caution when filling your online shopping basket. Led astray by "Steve_1962", Piper embarks on a one night binge, adding everything from pink mini fridges to every Friends season (on VHS, no less). For those with a little more willpower, Nationwide offer convenient access to their savings accounts.

Latest Work

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.