David Reviews

 Biting the hand that feeds us since 2002.


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"Say Good Nytol"

Matt said:

Lovely bit of work, that.



Latest Additions

21 Aug 2017
Cult US cooler brand Yeti shows us what it's made of in this no-holds-barred demonstration ad. Fire, crushing, inquisitive beasts and more are no match for this bag's durability - so you should have no problem keeping your drinks chilled if you decide to have a picnic just as the apocalypse begins. The music choice is a little strange, but hey... it's a small gripe. We've just witnessed the might of the Bigfoot of bags, after all.

Chester Zoo
"Ready or Not"
19 Aug 2017
This frenetic Chester Zoo ad suggests the attraction has plenty to keep budding explorers entertained. Whether mum and dad can keep up is another matter. While youngsters run wild, we see the zoo’s residents in live-action and animated form. Another option for parents counting down the days before the schools go back.

Ben & Jerry's
21 Aug 2017
This charming ad introduces Ben & Jerry's latest 'topped' incarnation. Using pristine stop-motion animation, director Chris Wiegandt shows ingredients growing from a paper tree - the combination of brownie, caramel, and fudge coming together to form the new ice cream. It's an eye-catching way to launch the flavour, sure to grab sugar-lovers' attention.

"Brodie Neill"
18 Aug 2017
This curious ad for the Microsoft Surface laptop sees the intermingling of furniture design and... fencing. Designer Brodie Neill comments on his impressions of the laptop, mainly its speed and aesthetics, while a montage of vaguely-related images illustrates the 'power' and 'surprise' of the tech. Strange stuff, but Mr Neill gets to show off his furniture plenty.

Apple iPhone
18 Aug 2017
Future president Dwayne Johnson returns in this short clip showing off the iPhone's scheduling prowess. Having instructed Siri to remind him to 'dominate relentlessly', he bursts out of his trailer - ready to do just that. The gem here is the glimpse of his background picture, which happens to be an infamous pre-fame snap. Stay humble, Dwayne.

Sky Sports
"Premier League"
20 Aug 2017
With the Premier League well underway, Sky Sports have a, er, flutter on the footie. Red and blue butterflies travel across the football landscape, including a Manchester City fan’s bedroom and Anfield’s Shankly Gates. Meanwhile, Martin Tyler asks: “Will anyone be able to beat the champions Chelsea?” Burnley fans can help with that one.

20 Aug 2017
Sainsbury's focus on the pleasurable pop of opening a bottle of bubbly in this ad for their latest wine deal. We see a montage of people opening their preferred tipple as we're informed that buying more than six bottles of vino will get you 25% off. The pops of colour amongst the black and white work well here, keeping to a summery, pastel palette.

Sky Sports
"Monday Night Football"
21 Aug 2017
Monday Night Football is back, and Sky Sports have given the programme a 2017/18 makeover. These opening titles bring all twenty Premier League teams to life, inspired by their badges, nicknames, and locations. Some insignias offer more to work with than others. Still, there are some pleasing interpretations throughout.

Tee Grizzley
2 mins 51s
21 Aug 2017
The 1967 Detroit riot saw the Motor City break down over five days. Fifty years on, the city’s social and economic struggles continue to influence writers, filmmakers, and musicians alike. Now Tee Grizzley’s ‘Teetroit’ coincides with the theatrical release of Kathryn Bigelow’s ‘Detroit’.

1 min 50s
18 Aug 2017
This online clip features emerging music collective ExMag (Extraordinary Magnitude) gathering found sounds in London and turning them into music using the Acer Spin 7 360-convertible laptop. The clip is one of several across two campaigns that showcase the laptop's versatility, and directors The Queen capture the buzz of creativity it prompts in the band.

Short Films
"This Sucks"
18 Aug 2017
While more and more taboos are broken, some remain shatterproof - like breastfeeding in public. Stink Studios’s Joe Lawton finds this, well, hard to swallow. This powerful film reminds us what we should be disgusted by. Evidently no one taught this lot to chew with their mouth closed.

VW Tiguan
"The New King"
18 Aug 2017
There's a new King in town in this entertaining ad for VW's Tiguan model. An oversized gorilla balloon breaks its moorings and goes on an adventure, drawn inexorably to its own Fay Wray as if by movie magic... Or to her car, as the case may be. There are some lovely moments as the rubbery beast floats through the city, passing windows and almost popping on errant buildings as it goes.

Jordan Brand
2 mins
18 Aug 2017
NBA star Blake Griffin discusses the roots of his career in this stylish American ad for Jordan sneakers. The film evokes the feel of an eternal summer, focusing on the playground as the centre of the social universe and the genesis of the athlete's sporting prowess. Asphalt becomes hallowed ground as Griffin describes the different functions of the space - catwalk, church, comedy club, classroom.

"Cherry Hill"
5 mins 19s
11 Aug 2017
There’s nary a gavel in this Christie’s film. Instead, LEZ Creative’s Holly Blakey takes us on a tour of Runnymede's Cherry Hill. The auction house pay tribute to architect Oliver Hill in graceful fashion. Actor Camille Rowe and her nimble companions celebrate form and movement throughout Hill’s modernist dwelling.

"Frozen S'more"
17 Aug 2017
Dominique Ansel - creator of the wildly-trendy Cronut (a croissant doughnut, for the uninformed) - has whipped up more culinary wizardry. Director Scott Grummett takes an intimate look at the creation of his 'Frozen S'more', presenting a stylish interpretation of the process while Ansel explains his methodology in VO.

Coronation Street
"Then, Now and Forever"
19 Aug 2017
Coronation Street now has as many years as Heinz has varieties and despite a broadcasting landscape that has altered out of all recognition since the programme's 1960 debut, it remains one of ITV's most important assets. This celebration of the programme cleverly reminds us of some of its most famous moments.

"No Drama"
19 Aug 2017
When DAVID mentioned to someone that he'd heard a rumour about Dominic West's involvement with a new Dolmio commercial, he was wryly asked if the star of The Wire would be working the puppets. Alas, that prediction was wide of the mark as there is no sign of the cloth-eared Italian family in the latest work... who knows, perhaps they got eaten by moths.

The Zoo
18 Aug 2017
A group of gorillas get ready for their closeup in this amusing trail for CBBC's latest nature programme. The script is all very meta, a monkey with a broad West Country accent suggesting that 'they must be making a nature documentary with a comedy twist' when he catches sight of the cameras. They've also got a top-notch narrator in the form of Hugh Dennis - even if he says so himself.

18 Aug 2017
A misguided teenager licks a squid in this curious American ad. Harold Einstein and Michael Illick directed the over-the-top spot entirely in-camera, focusing on a kid who's so obsessed with the gooey centre of Gushers candy that can't stop herself diving into a squid's viscous leavings. Luckily, there's a talking starfish to set her right. Bizarre but somehow compelling.

18 Aug 2017
Another amusing ad for squirting candy Gushers shows a teen attempting to drink liquid soap in an effort to mimic the gooey goodness of his favourite candy. A cantankerous, be-suited man emerges from a bathroom stall to admonish his poor life choices, before grumbling his way back behind a barrier between him and the misguided kid. We wonder if he hangs out there all day waiting to dispense unhelpful advice...

6 mins 59s
18 Aug 2017
Logic is known for his celebration of diversity, standing out in a rap scene which remains steadfastly conservative on certain issues (just check the YouTube comments...). This promo from director Andy Hines takes a serious tone, given the song is named after the National Suicide Prevention Lifeline's phone number, and tackles a boy struggling with intolerance towards his sexual orientation.

Mashrou' Leila
4 mins 07s
18 Aug 2017
This intriguing promo for Lebanese band Mashrou' Leila explores Middle Eastern feminism. The daring film uses traditionally dressed Arab and Muslim actresses in unexpected ways to celebrate the progress and history of the region, as the song deals with its distant past. At the climax, the women walk into the sea to represent the change they're striving for in society. A compelling slice of culture which makes us want to know more.

18 Aug 2017
This touching ad for McCain celebrates the different families who make up Britain today. They may not be the first to embrace the diversity of modern society, but McCain have a rightly-earned reputation for getting to the heart of the matter with wonderful emotional authenticity. A friendly VO celebrates all kinds of families - from working single mums to adoptive families, gay parents and units of choice.

Bruno Mars
"Versace On The Floor"
5 mins 36s
16 Aug 2017
Zendaya stars in this sultry promo for noted smoothie Bruno Mars's 'Versace On The Floor'. The world is bathed in purple and gold, light glinting off sequins and jewellery and giving everything an appropriately luxurious feel as the 80s inspired track glides along. We especially like the perspex-topped piano, a vintage touch which really fits Cameron Duddy's carefully-crafted aesthetic.

"#LikeAGirl - Keep Going"
2 mins
17 Aug 2017
A recent Always Confidence & Puberty survey reveals that in America, 50% of pubescent girls feel 'paralysed by fear' that whatever they attempt will end in failure. So in this follow-up spot to the highly-acclaimed original, the brand looks at the notion of failure and puts it in a whole new light.

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.