David Reviews

 Biting the hand that feeds us since 2002.

Lloyds Bank
"Mortgage"
20s
16 May 2017
UK Banks

Lloyds Bank acknowledges it can be hard to carve out time when arranging a mortgage - that's why they offer customers like this taxi driver video appointments with their advisors. It's a neat communication from the bank... though given their recent work, we're slightly disappointed this bloke isn't sorting his mortgage on horseback.

Nytol
"Say Good Nytol"

Matt said:

Lovely bit of work, that.


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Flybuys
"We Love to Give"
60s
26 Jun 2017
This cheerful ad for Kiwi rewards app Flybuys shows a montage of people - and pets - giving back to the people they care about. The app lets users earn points to redeem on other things they want - as demonstrated by the woman who nabs a fancy getaway here. We're especially impressed with the pooch - how many shots did it take to get that smile?

AHM
"Accidentally Ate That"
30s
26 Jun 2017
Straight-talking Aussie health insurance provider AHM offer medical insurance 'you might actually use' in an amusing series of ads from Clemenger BBDO and Goodoil. This instalment focuses on Roger, who's successfully navigating a party before he runs into a fruity speed bump. The voiceover works well here, as the awkward annual 'bring your partner' cringe-fest plays out onscreen.

AHM
"Attempting Gym Again"
30s
26 Jun 2017
Aussie health insurance provider AHM promote another of their amusingly specific policies; this time, it’s ‘attempting gym again’ cover… complete with remedial massage, no less. Handy for lapsed gymgoers like this bloke, whose fitness comeback ends before it’s even begun as he subjects his arms to a leg press. Perhaps he should read the instructions first.

Thatchers
"Hot Air Balloon"
40s
24 Jun 2017
Acrophobes have nothing to fear in this diverting Thatchers commercial. Gliding into view, the cider maker’s spokesman asks what use passable cider is to discerning drinkers. As much use as a low-low-altitude hot air balloon, of course. Relaxed and eccentric, the ad picks a roundabout way of conveying the Thatchers ethos.

KFC
"Live It Up"
10s
24 Jun 2017
This brief spot from KFC encourages us to liven up lunch by choosing a ricebox from the Colonel. An upbeat soundtrack accompanies bright visuals which make the meal look like a healthier alternative to a bargain bucket. Rapid-fire shots of the ricebox are sure to keep the attention of even the most scroll-committed social media crowd.

Jet2
"By the Hands"
30s
25 Jun 2017
Where would Jet2 be without Jess Glynne? The singer’s 2015 hit ‘Hold My Hand’ continues to drive their advertising campaign... even down to the visuals. After an adult-centric effort last time round, the budget airline returns to a family affair. This time, a girl drags her unseen parent down water slides and even onto the dancefloor.

E4
"Scary Shorts"
20s
23 Jun 2017
E4's latest Gogglebox spin-off is off to a scary start in this ad. Vlogglebox - which eschews broadcast TV in favour of viral online clips - is shot free range, with participants watching in the kitchen, at the park, and even on the bus. The two women at the end are the highlight of the montage, particularly the one nonchalantly snacking through her suspense.

Open University
"Barry Ryan"
30s
23 Jun 2017
Another success story from the Open University sees Barry Ryan discuss his journey from high school dropout to proud owner of a psychology degree. The emotional authenticity of the campaign works well here, and Barry's remembered shame at being around others discussing exam results still feels raw as he recounts his pre-OU life.

Quorn
"Fajitas"
20s
23 Jun 2017
This latest Quorn commercial claims the ubiquitous meat substitute can do even fajitas justice. Here we see Sam, er, "fa-heat" up family mealtime. There's some nIfty food photography on show, including a knife's-eye view of an avocado. Meanwhile, Alan Davies remains on VO duty as he delivers more culinary wordplay.

Okay
"Versus"
64s
22 Jun 2017
These ads for Okay created by Publicis and directed by Fat Lemon's Fern Berresford offer bite-sized chunks of comedy in just 15" apiece. Each of the four parts depicts a different scenario - a kitchen, a locker room, a hall of mirrors, and a tiger's cage - which has the product going toe-to-toe with a major mess and emerging victorious.

New Zealand Transport Agency
"Legends"
90s
23 Jun 2017
More creative road safety work from down under as the New Zealand Transport Agency take a unique approach to discouraging drunk driving. Rather than focus on the horrific consequences of an accident, the film shows a guy reliving his greatest hits before deciding he'd rather not take the risk of missing out on more fun. Effective stuff.

Apple iPad
"Desk"
15s
19 Jun 2017
Another tweet-focused ad from apple sees a woman frustrated with the amount of clutter on her desk. Apple reckon their iPad Pro is the solution, claiming it can replace a scanner, pad of paper, and laptop for a more streamlined experience. She sweeps all the stuff off her desk, presumably in triumph, and creates a lot more mess.

letgo
"Curling"
30s
22 Jun 2017
Another amusing instalment in online marketplace letgo's series of ads focused on inconvenient items. This time curling stones are in the spotlight, as they make an untimely appearance halfway up a mountain. There are some lovely comedy beats in this, particularly the bloke's instruction to 'polish the stones daily' as he gives up his once-beloved equipment.

Three
"Animals Don't Have Borders"
84s
23 Jun 2017
Comedian Joe Wilkinson delivers a heavily-edited news report in this tongue in cheek ad for mobile network Three. He informs us that animals are sticking their middle paw up at countries who are overprotective of their borders and roaming freely... just as Three customers can with free roaming data. The giraffeamingo make a triumphant return too, just for good measure.

Mercedes-Benz
"Into the Woods"
80s
23 Jun 2017
Father's Day may have been and gone (we trust you all remembered), but this Polish Mercedes-Benz film still merits a viewing. Papaya’s Julia Rogowska softens the brand’s image with a woodland adventure. These intrepid youngsters venture deep into the forest - a bold move when a monster is afoot. Fortunately, they have a friendly guardian to take them home.

iD Mobile
"C.H.O."
1 min 36s
23 Jun 2017
iD Mobile's new recruit takes us on a guided tour of his, er, hi-tech workplace. Job satisfaction isn't an issue for Asim Chaudhry's Customer Happiness Officer... though the same can't be said for Tanya. Still, Chaudhry's impassioned geezer makes a convincing spokesman - even travelling through 90s-era cyberspace to outline the network’s perks.

Pride in London
"Acceptance"
60s
23 Jun 2017
Pride in London have released a timely series of films to coincide with the start of the capital's Pride festival. Friends and family members may not know how to react when a loved one comes out to them, and their first response may be one of shock or anger. But minds can change over time, as we see the regret of those who pushed someone away.

BBC Music
"Glastonbury '17"
30s
22 Jun 2017
Saturday night headliner Foo Fighters score this ad promoting the BBC's annual Glastonbury coverage. To the strains of 'All My LIfe', these dancers present a condensed version of the Somerset festival... including a nod to the local wildlife. If you failed to procure a ticket or are wary of another mudbath, the Beeb's has you covered.

Orchard Thieves
"Palindrome"
40s
22 Jun 2017
There's a rather blunt message behind this ad for Orchard Thieves cider: drink up, because you'll be dead soon. The visuals show an upbeat, fox-themed rooftop party... while the soundtrack of 'Enjoy Yourself (It's Later Than You Think)' asks 'how far can you travel when you're six feet underground?'. Subtle and morbidly tongue in cheek - we like it.

Sega
"Amazing"
2 mins 10s
22 Jun 2017
A sleeping giant wakes in this moody Sega commercial. Since the Dreamcast's demise in 2001, the company has steered clear of their home console rivals. Now bigwig Toshihiro Nagoshi hints at the video game stalwart's future plans - no doubt Sonic the Hedgehog will be along for the ride. An intriguing morsel for Sega aficionados.

KP Nuts
"Elephant"
30s
22 Jun 2017
BMB have aired the first KP Nuts ad campaign for twenty-four years with this fun film. Following the trend for CG spokesbeasts, the brand employ a discerning baby elephant to emphasise the quality of their nuts. The little guy quickly detects that his hosts of have skimped on the snacks, spitting out a trunkful of sub-par nuts in alarm once he gets a taste.

Samsung
"Sarah Walker"
60s
22 Jun 2017
"No pain, no gain", as the old adage goes. New Zealand BMX rider Sarah Walker has experienced plenty of the former. Sixteen broken bones only scratch the surface in this Samsung film. Ruled out of the Rio 2016 Olympics due to injury, Walker says the only way forward is to embrace her setbacks.

Martini
"La Dolce Vita"
60s
22 Jun 2017
Martini’s 2016 comeback claimed that time was only currency that mattered. Now they return to the theme with this Italian caper. We see some fleet-footed revellers converge on a drinks party. Rome may be famous for its traffic jams, but nothing will delay their tipple. It looks and sounds the part, with director Autumn de Wilde and DP Luca Bigazzi delivering a classy aperitivo.

Trip Advisor
"Safe"
20s
21 Jun 2017
Little Wiser returns in a pun-heavy ad for Tripadvisor - who want to let us know they offer more than a place to vent about disappointing holiday experiences. Little informs us thatusing he site to find a decent hotel price is a safe bet... while standing inside a safe. Unfortunately there's no way to reach through the screen and lock him in.

letgo
"Clock"
30s
21 Jun 2017
This cheerfully surreal ad for online marketplace letgo features a bloke who's style is more vintage than high-tech. We enjoy the whimsical approach to his inconvenient timepiece, which becomes wedged between lorries in homage to Volvo's classic Van Damme stunt. A bloke on horseback soon turns up to buy the clock, providing another beat of understated humour.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.