David Reviews

 Biting the hand that feeds us since 2002.

Crisis
"Everybody In"
1 min 47s
17 May 2017
UK Charities

To mark their fiftieth year, homeless charity Crisis are mobilising to make themselves obsolete before another fifty years have passed. This poignant film imagines what a world without homelessness could - and will - look like.

We watch the sun rise over London, visiting various spots across the city where we'd expect to see a homeless person bedding down - a park bench, an underpass, a shop doorway. But there's not a sleeping bag in sight because, as the voiceover explains, one day every person will be able to find their own space.

Performance poet Francesca Beard wrote the script, delivered brilliantly by Crisis member Lewis Ford. It's a unique approach for a brand to try and make themselves obsolete, something Crisis are determined to achieve with their 'Everybody In' campaign, and this beautiful film takes an equally unusual look at homelessness to help achieve that goal.

Nytol
"Say Good Nytol"

Matt said:

Lovely bit of work, that.


CLICK HERE TO SEE CLIP

QUICK SEARCH

Latest Work

BBC Music
"Glastonbury '17"
30s
22 Jun 2017
Saturday night headliner Foo Fighters score this ad promoting the BBC's annual Glastonbury coverage. To the strains of 'All My LIfe', these dancers present a condensed version of the Somerset festival... including a nod to the local wildlife. If you failed to procure a ticket or are wary of another mudbath, the Beeb's has you covered.

Orchard Thieves
"Palindrome"
40s
22 Jun 2017
There's a rather blunt message behind this ad for Orchard Thieves cider: drink up, because you'll be dead soon. The visuals show an upbeat, fox-themed rooftop party... while the soundtrack of 'Enjoy Yourself (It's Later Than You Think)' asks 'how far can you travel when you're six feet underground?'. Subtle and morbidly tongue in cheek - we like it.

Sega
"Amazing"
2 mins 10s
22 Jun 2017
A sleeping giant wakes in this moody Sega commercial. Since the Dreamcast's demise in 2001, the company has steered clear of their home console rivals. Now bigwig Toshihiro Nagoshi hints at the video game stalwart's future plans - no doubt Sonic the Hedgehog will be along for the ride. An intriguing morsel for Sega aficionados.

KP Nuts
"Elephant"
30s
22 Jun 2017
BMB have aired the first KP Nuts ad campaign for twenty-four years with this fun film. Following the trend for CG spokesbeasts, the brand employ a discerning baby elephant to emphasise the quality of their nuts. The little guy quickly detects that his hosts of have skimped on the snacks, spitting out a trunkful of sub-par nuts in alarm once he gets a taste.

Samsung
"Sarah Walker"
60s
22 Jun 2017
"No pain, no gain", as the old adage goes. New Zealand BMX rider Sarah Walker has experienced plenty of the former. Sixteen broken bones only scratch the surface in this Samsung film. Ruled out of the Rio 2016 Olympics due to injury, Walker says the only way forward is to embrace her setbacks.

Martini
"La Dolce Vita"
60s
22 Jun 2017
Martini’s 2016 comeback claimed that time was only currency that mattered. Now they return to the theme with this Italian caper. We see some fleet-footed revellers converge on a drinks party. Rome may be famous for its traffic jams, but nothing will delay their tipple. It looks and sounds the part, with director Autumn de Wilde and DP Luca Bigazzi delivering a classy aperitivo.

Trip Advisor
"Safe"
20s
21 Jun 2017
Little Wiser returns in a pun-heavy ad for Tripadvisor - who want to let us know they offer more than a place to vent about disappointing holiday experiences. Little informs us thatusing he site to find a decent hotel price is a safe bet... while standing inside a safe. Unfortunately there's no way to reach through the screen and lock him in.

letgo
"Clock"
30s
21 Jun 2017
This cheerfully surreal ad for online marketplace letgo features a bloke who's style is more vintage than high-tech. We enjoy the whimsical approach to his inconvenient timepiece, which becomes wedged between lorries in homage to Volvo's classic Van Damme stunt. A bloke on horseback soon turns up to buy the clock, providing another beat of understated humour.

Vitaminwater
"Gym Squeeze"
45s
21 Jun 2017
Aaron Paul takes his cardio routine up a notch in this Vitaminwater commercial. The actor observes his fellow gym patrons toiling alongside him. Luckily, he’s got a bottled of Zero Squeezed handy. One swig later, the treadmill becomes his dancefloor. Keep moving, or else.

Audi
"Change Over"
45s
21 Jun 2017
This brisk Audi commercial shows there's still plenty of bite to electric vehicles. The marque subject one of its flagship race cars to a comprehensive pit stop, transforming it into an e-tron model. The camera keeps pace with the on-track action, while Phil Bolland's propulsive sound design hits the mark. Fast, furious, and eco-friendly.

The Sun
"Best Man"
30s
20 Jun 2017
Another ad for the Sun which demonstrates an astute understanding of precisely who their core demographic is. A childish best man gets distracted during his wedding speech by explaining the newspaper's latest promotion, much to the guests' chagrin. The husband doesn't see anything wrong with his friend's actions, or his boorish response to his bride. Lucky for her, there's still time for an annulment.

Trip Advisor
"Owl"
30s
20 Jun 2017
There's something uncanny about Trip Advisor's new spokesowl Little Wiser. Perhaps it's the way he moves, or the fact his mini dressing gown makes it look like he's welcoming you into his boudoir with romantic intent. The slightly odd script delivery doesn't do him any favours either... but he's still a step up from the irritating dog featured in the site's last campaign.

ao.com
"Web Chat"
30s
20 Jun 2017
Looks like this couple have been on an AO spending spree. While chatting with their son via web chat, we see a constant stream of AO delivery men in the background. While Norman perfects the extreme close-up, the online conceit is supported by a laggy framerate - just in case you thought your connection was lousy.

Channel 4
"Fifty Shades of Gay"
40s
20 Jun 2017
Fifty years since homosexuality was decriminalised, Channel 4 present a colourful trail for its 'Fifty Shades of Gay' season. The droll title gives us a good idea what to expect from the programme schedule, encompassing both serious and celebratory subject matter. It's also a salient reminder of how far attitudes have progressed on and off-screen since 1967.

Robinsons Refresh'd
"Endless Straw"
30s
19 Jun 2017
Feeling parched? You’re not the only one. As much of the UK bakes, Robinsons launch their latest variant - a flavoured water called Refresh’d. When this woman takes a slurp, her straw embarks on a countrywide refreshment hunt. The intrepid straw pierces succulent apples and raspberries before hoovering some H2O. And you thought your crazy straw was impressive.

TIM
"Spider-Man"
60s
20 Jun 2017
So that’s where Spider-Man gets his moves from. This TIM commercial pairs Spidey with the Italian telecom firm’s spokesdancer. We doubt that’s 'Spider-Man: Homecoming' star Tom Holland, but director Igor Borghi has a nimble substitute. Like the brand’s previous ad, it celebrates freedom of movement - who better to reinforce the point than the wall-crawler?

Asda
"Perfect Spot"
20s
20 Jun 2017
Asda take staycations to the extreme in this latest summer commercial. Packed and ready to go, this father and daughter arrive at an unlikely holiday destination: the back garden. Well, no need to worry about baggage allowance. Whether you're holidaying at home or abroad, the supermarket have the suitcase essentials covered.

Quorn
"Barbecue ABC"
20s
20 Jun 2017
Quorn turn their attention to the barbecue market as summer rolls around for meat-eaters and veggies alike. The food photography in this campaign continues to serve it well, making non-meat look like a tasty alternative. Alan Davies's voiceover is appealing as ever, although we always find the vague phrasing of 'protein source' a little suspect.

Microsoft
"Making the Cut"
3 mins
20 Jun 2017
While certain aspects of golf remain antiquated, others are thriving in the digital age. This languid collaboration between Microsoft and tech site WIRED demonstrates how data can lend golfers a competitive edge. Coaches, players, and eggheads alike explain how every aspect of the sport can be augmented from tee to green.

Tesco
"Birdie's Jerk Chicken"
30s
19 Jun 2017
Foster parent Birdie has cared for over eight hundred children - plenty of time to perfect her jerk chicken recipe. She underlines the importance of a home-cooked meal for those undergoing big changes, and how food always brings people together. After all, "love is wholesome, and love is power" - a worthy sentiment during these troubled times.

Kellogg's Crunchy Nut
"Dollhouse"
30s
19 Jun 2017
A bloke arrives at his date's place for a spot of nookie... until he gets a look at her creepy doll collection and decides to high-tail it out of there before things go full Chucky. The lure of a bowl of Crunchy Nut delays his escape, meaning he doesn't have time to flee before she slips into something, uh, a little more comfortable.

Kenzo
"The Eye"
30s
19 Jun 2017
This brief cut-down of Kenzo's fantastic 2016 ad 'My Mutant Brain' should serve as an aide mémoire for those who remember the original film. Directed by Spike Jonze, Margaret Qualley's performance is no less striking in bite-size as she launches herself through a giant eye made of flowers. We urge anyone who missed it the first time round to check out the whole film - it's really something.

Icelandair
"Unstoppable"
80s
19 Jun 2017
The name Margrét Lára Viðarsdóttir might not mean a great deal to you but after watching this sparkling film for Icelandair, you might want to look her up. If you do, you'll discover that with 77 goals from 115 games, she is the leading goalscorer for Iceland's national football team... and she makes a brief appearance in this ad.

The Last Stand
"24 LDN FC"
1 min 54s
19 Jun 2017
This timely and poignant film from director Yann Gorriz - who is currently unsigned - focuses on the plight of the disenfranchised youth forgotten in London's tower blocks. They come together and use football to hone their skills and forge a sense of community... not just for them, but for their little brothers too.

The Sun
"Plumber"
30s
19 Jun 2017
Good to know Sun readers have their priorities straight. While this easily-distracted plumber's informed of the newspapers's codes-for-cash incentive, a leaky tap becomes an indoor fountain. Fat chance of Any Old Plumbing receiving any repeat custom. Still, a free fiver should help them through the lean times ahead.

Latest Work

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.