David Reviews

 Biting the hand that feeds us since 2002.

Sorry...

There are no results that match your search criteria.

Please check your typing or your information. Or call us on 0141 776 7766 and see if we can help.

Nytol
"Say Good Nytol"

Matt said:

Lovely bit of work, that.


CLICK HERE TO SEE CLIP

QUICK SEARCH

Latest Additions

Squarespace
"Danny Bowien"
30s
15 Sep 2017
The third of Squarespace's stylish trilogy of films sees chef and restaurateur Danny Bowien explaining his website. The pastel palette here complements the food photography and carefully-designed visuals, despite the odd choice of music. It's a risky move to include 'pretentious' in the script - it could easily be an own goal - but this film pulls it off.

The Apprentice
"Egos"
40s
19 Sep 2017
There’s a fun meta streak to this Apprentice teaser. Café breakdowns, golden banquets, giant index fingers… one can’t fault the bearded director’s ambition. Well, unless you’re Alan Sugar. While he and Big Al discuss their creative differences (it’s a one-sided discussion), viewers can look forward to more boardroom implosions in series thirteen.

Apple Watch
"Roll"
60s
19 Sep 2017
Since its 2015 launch, the Apple Watch has struggled to justify its existence. Forgettable advertising hasn’t helped matters. Launched during Sunday’s Emmy Awards, this 60” commercial bucks the trend. While Labrinth’s ‘Misbehavin’ plays through Kilian Martin’s AirPods, the Spaniard turns this train station into a skate park.

Canadian Club & Dry
"The Big Question"
45s
19 Sep 2017
This amusing ad announces Canadian Club's launch of their pre-mixed cocktail range Down Under. A series of blokes come to the shocking realisation that they actually don't like beer, one even mournfully hanging his head as he explains that he 'thought it was compulsory'. Generations of beer drinkers see the light when Canada Club & Dry slides down the bar as an tastier alternative.

JackpotJoy.com
"Succession"
30s
14 Sep 2017
Paddy McGuinness takes over as JackpotJoy's 'newest royal' in this ad. Barbara Windsor resists the line of succession at first, turning her nose up at Paddy's 'royal band' and, uh, corgi, but the offer of a cruise is too tempting to resist. This fits the tone of the brand's other campaigns, although we can't help but feel they missed a 'Carry On' joke with that dress fling.

B & Q
"Suits Your Style"
30s
18 Sep 2017
B&Q continue to jump between intimate domesticity and orange aprons. Seemingly on call for any renovation project, the DIY retailer’s staff now make short work of this woman’s living room. Nimble choreography and prop work convey the ease with which anyone can transform their homes. Good cushion juggling, too.

Channel 4
"RNIB Ad Break"
3 mins 20s
18 Sep 2017
This striking ad break for Channel 4 - created in association with the RNIB - draws us into a world that is rarely, well, seen. Using visual filters, we're shown how different eye conditions affect vision and contribute to its loss. It's an unsettling effect, demonstrating conditions such as glaucoma and cataracts as darkness creeps over familiar ads until they're barely recognisable.

Current Account Switch Guarantee
"Back on the Streets"
30s
18 Sep 2017
The Current Account Switch Guarantee guy is back with some more smooth moves. Still in his natty brown suit, he encounters and charms a range of people as he bops along to a very British interpretation of the Shaft theme song. This ad is very similar to the first in the campaign and suffers from the same issues - given that it has nothing to sell - but it's pleasant nonetheless.

New York Bagels
"Edna"
60s
19 Sep 2017
The Mayor of New York City may be surprised to learn he doesn’t run the Big Apple - an eighty-something baker called Edna does. That’s the conceit behind this entertaining New York Bakery ad. From the moment Edna opens her bagel shop, she keeps the city moving. Even if we can’t sample the Edna treatment for ourselves, the brand have UK bagel fans covered.

Nutella
"B-Ready"
30s
15 Sep 2017
Nutella now comes pre-breaded, for those of us who are simply too busy to grab a knife and spread the stuff ourselves. This ad shows off a few scenarios where that might be plausible, although the dad fighting against movement and hungry kids on a train is the most compelling. A new delivery system is bound to get Nutella, ahem, nuts excited.

Dolmio
"Chicken Again"
20s
18 Sep 2017
Parents will recognise the kitchen table histronics at the heart of this Dolmio commercial. When dad announces it’s chicken for dinner again, his daughter responds with a storm-force rebuke. Fortunately, normality is restored thanks to the brand’s new tray bake mix. No sign of Dominic West, but this still provides ample entertainment.

ecostore
"Mural"
83s
18 Sep 2017
This poignant film for environmentally-friendly cleaning brand ecostore uses art to explore two very different versions of the future. Parents and children are interviewed about their vision of the world to come, as an artist creates two large canvases based on their musings. It's a thought-provoking piece, and demonstrates that although things may feel grim, it's important to keep working towards a brighter tomorrow.

Sing: Ultimate A Cappella
"One Way or Another"
30s
15 Sep 2017
Samuel Beckett fans will be glad to learn Sky One haven’t produced a glitzy remake of ‘Not I’. Rather, this lippy trail promotes the channel’s new a cappella talent show. Sans instruments, these disembodied mouths cover Blondie’s ‘One Way or Another’. The broadcaster hope the series attracts the ‘Pitch Perfect’ crowd.

Lidl
"Heidi Klum"
30s
15 Sep 2017
Heidi Klum stars in this frantic ad for her latest clothing range - designed for Lidl. Things are colourful and high-energy from the word go, as shoppers strut around the stylised shelves. We're bombarded with prices as the clothes - which don't look particularly flattering - are given closeups. At the end of it, we're pretty relieved to say Auf Widersehen, Heidi.

Adidas
"Break-In"
60s
18 Sep 2017
One would think Real Madrid’s training ground would be more secure than this. The Spanish giants obviously didn’t reckon on the Adidas Tango Squad. Named after the sportswear brand’s classic football, this daring crew of freestylers launch a midnight raid. While budding stars are advised against breaking and entering, the brand commend those with top-flight bravado.

CBBC
"Go Jetters Meet Mastermind"
30s
18 Sep 2017
CBBC's globetrotting fact-finders the Go Jetters go Mastermind in this animated ad. John Humphrys gets cute-ified in his animated form, interrogating a unicorn about the Matterhorn before the questioning tables are turned. It's a way to inspire adult affection for the kids' show, although we're not sure what an animated unicorn would choose for a specialist subject. Squatty Potty, perhaps?

Bwin
"The Winner"
2 mins
18 Sep 2017
Avid readers of DAVID - as we're sure you all are - will remember the fantastic film which encouraged viewers to guess which car would win Bwin's mad dash through the city streets. This version reveals the winner... and a twist ending to the whole shebang. We won't spoil it, but keep watching until the end...

UNICEF
"Blue Glasses"
60s
18 Sep 2017
UNICEF urge baby boomers to support the next generation in this 60” appeal. We see a woman with a fondness for sky blue spectacles grow to see her own children flourish. Of course, not every child enjoys the same opportunities. Aided by some nostalgic production design, the charity hope more viewers consider a posthumous donation.

Co-operative Bank
"Ethical Banking"
30s
18 Sep 2017
The Co-Op emphasise the diversity of their banking customers with this community-minded ad. The bank promises to put money to good use and 'campaign for what's right'... although they neatly sidestep giving any indication of what that might be. It's an inoffensive film which seems unlikely to entice any new customers to the fold.

Tesco F & F
"Supermarket Woman"
30s
18 Sep 2017
More supermarket chic from Tesco F & F - just in time for the autumn/winter rush. This woman adds coats and leopard-skin tops to her modest shopping list. Pastel-coloured aisles and infinite milk bottles create a heightened vibe, accompanied by the VO’s soul-tinged commentary. A clever means of tying the brand’s grocery and fashion wings together.

Guinness
"Compton Cowboys"
90s
18 Sep 2017
The Compton Cowboys are a perfect fit for Guinness's 'made of more' campaign and Henry-Alex Rubin has created a lovely film celebrating the unlikely juxtaposition of urban gangs and equestrianism. But we find ourselves obliged to point out that this bears an uncanny resemblance to a 2016 film examining a similar project in Philadelphia.

Absolut Vodka
"Big Bang"
60s
15 Sep 2017
Having previously insisted love is indeed all around us, Absolut now go back to the beginning with this eye-catching commercial. Starting with the Big Bang, the Swedish vodka cram trillions of years worth of history into 60”. Director Emmanuel Lubezki crafts a brisk jaunt from dinosaurs to Pong and beyond.

River Island
"Autumn/Winter '17"
30s
15 Sep 2017
As the nights draw in, River Island step out with their autumn/winter collection. No dead leaves or the like here - just split-screen poses and sharp architecture. Meanwhile, M.I.A.’s jagged banger ‘Only 1 U’ provides the urgent score. Might be awkward bumping into someone wearing the same top, though.

Co-op Supermarkets
"Round"
30s
13 Sep 2017
The Co-op continue going round in circles in the best possible way. The supermarket pick up from where they left off with their May revamp. Yet more circular imagery appears throughout this 30” follow-up. 100% British meat remains a core proposition, and the brand suggest we do our bit by sampling their £6 meal deal.

Squarespace
"Daniel Arsham"
30s
14 Sep 2017
Chefs, fashion designers, now contemporary artists… Squarespace have creatives in their sights. Daniel Arsham takes his art - all gravity-defying hourglasses and uncanny feng shui - very seriously. The advertised website builder ensures his craft is well-represented, while modish production design appeals to refined audiences.


David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.