David Reviews

 Biting the hand that feeds us since 2002.


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"Say Good Nytol"

Matt said:

Lovely bit of work, that.



Latest Additions

26 Jul 2017
This stylish ad for Jaguar riffs on the topic of anticipation. We see slick images of a snake coiled to strike, a diver about to spring, and a horse ready to charge, as Mark Strong describes 'the tantalising seconds before unleashing' in voiceover. Slow-motion shots heighten the drama, as waves crash and the new Jag takes off into the distance. Absorbing stuff.

Alice Jemima
"Take Me Back"
2 mins 38s
26 Jul 2017
This halcyon Alice Jemima promo says thanks for the memories. A woman summons past acquaintances in a near-permanent daydream. Director James Heaphy flits between past and present as the protagonist revisits time well spent. A chilled soundscape and Jemima’s delicate vocals complete the video’s summery vibe.

Tom Grennan
"Found What I've Been Looking For"
3 mins 14s
26 Jul 2017
Powerhouse vocalist Tom Grennan returns with this stark promo to accompany 'Found What I've Been Looking For'. Shot primarily in black and white, with brief flashes of golden light for contrast, the video lets Grennan's voice and understated performance stand alone. Blank backdrops place the singer front and centre as a relentless guitar line lifts the raw vocals from the void.

"Project Fi"
26 Jul 2017
Not to Scale’s Mate Steinforth crafts these touchy-feely 15” Google ads. The tech giant’s Project Fi network promises a robust signal and generous data credit - represented here by three colourful fuzzballs and a spongy piggy bank. Steinforth’s tactile animation ensures a bright, compelling outcome - "oddly satisfying”, indeed.

Direc TV
26 Jul 2017
Michael B. Jordan plays a sleek spokesperson in this offbeat ad for DirecTV. The streaming service promises TV without boundaries, illustrated by Jordan burning an annual contract and smashing a telly box... before things get significantly more abstract. Director Wayne McClammy and Jordan have worked together before - although there wasn't any pantsless floating last time.

"2-D Meets David"
26 Jul 2017
2-D gets around, doesn’t he? Following another night on the lash, the Gorillaz frontman finds the keys to Stamford Bridge. Roman Abramovich may wish to review his security. The hungover sprite even finds his way into the Blues dressing room - and meets a nonplussed David Luiz. Well, that’s one way to launch your home kit.

26 Jul 2017
Arsenal’s kit deal with Puma has produced some memorable work. This slick 90” film eschews first-team regulars in favour of unsigned talent. Hair cut and nails done, this diverse group has business to attend to. The six converge on a multi-storey car park. As the sun goes down, this three-a-side game sparks into life.

"The Tender Tomato Grower"
26 Jul 2017
Tesco’s ‘Food Love Stories’ strand now hits the fruit and veg aisle. Having caught the gardening bug as a child, this tomato picker takes pride in his harvest. The man’s in his element as tomatoes stretch as far as the eye can see. By returning to the source, the supermarket assures customers that their fruit is handled with care.

"Generation Z"
26 Jul 2017
The latest film in Nationwide's poetic campaign sees Tyreece Akwasi Asamoah ruminating on the media's portrayal of information-age babies 'Generation Z'. While young people are depicted as 'lazy and meek, glued to smartphones', he explains, they are actually the ones fighting to build a future from the ashes of Trump, Brexit, global warming... you get the picture.

"Super Juan"
25 Jul 2017
As we’ve seen with the likes of Gio Compario and Aleksandr Orlov, a slight tweak here and there can keep long-running campaigns fresh. Say what you will about Juan Sheet - Plenty’s resident Spaniard has staying power. The matador first appeared in 2010 and has been spooking housewives ever since. It’s about time he received an upgrade - meet Super Juan.

San Pellegrino
25 Jul 2017
Director Anders Hallberg focuses on the humble bottle cap in this globetrotting ad for San Pellegrino. Empire of the Sun provide the soundtrack as we follow a stylish group of friends from Milan around the world, decadently sampling the local cuisine and swigging fizzy water all the while. The brand's distinctive bottle cap provides a link between the scenes... although a vase of them on your coffee table is probably a bit much.

Nothing But Thieves
4 mins 02s
25 Jul 2017
How would you spend your last two hours on Earth? Director Thomas James asks if we have any plans for doomsday in this Nothing But Thieves promo. Some drink to forget, others run for the hills… though business is booming for one riverbank preacher. As frontman Conor Mason sings “I’'m ready for it/I've been waiting so long”, the inevitable looms large.

My Black is Beautiful
"The Talk"
2 mins
25 Jul 2017
P&G's anti-racism 'My Black is Beautiful' initiative has been running for over a decade, and it's still going strong as BBDO New York and Malik Vitthal have delivered its most powerful ad yet. This two minute film travels through time to explore 'the talk' which black parents in America still feel they have to have with their children.

National Coalition Against Domestic Violence
25 Jul 2017
Heroes and villains are one and the same in this tense domestic violence film. The Sweetshop’s Noah Conopask delivers idyllic father-son bonding before events take a disturbing turn. As the boy witnesses dad’s true colours, a lovingly-crafted rocket offers little solace. The National Coalition Against Domestic Violence hope abusive parents confront their behaviour before it’s too late.

Pop Secret
25 Jul 2017
This quirky ad for US popcorn brand Pop Secret asks an important question: which is better, popcorn or flowers? Hipster characters come to the conclusion that flowers are at an obvious disadvantage - of course - given that they attract 'terrifying' beekeepers. Self-conscious comic timing gives the polished ad a knowing, ironic vibe which works well with the pseudo-vintage aesthetic.

Short Films
"Epic Fail"
5 mins 32s
25 Jul 2017
Many a political commentator has seen their careers hit by recent events on both sides of the Atlantic. In this age of self-serving allegations about fake news, Blinkink’s Greg Barth imagines a vote on world peace. As Trump, Brexit, and the general election have shown, nothing should be taken for granted. Despite the garish colours and outmoded tech, this film nails some thoroughly modern neuroses.

"Test Drive"
2 mins
25 Jul 2017
One fears this bloke has spent too long down at the test track. Still, his fervent performance anchors this US Audi commercial. You wouldn’t hear this spiel down your local car dealership. As horseshoes rain down and bees turn to bullets, the caretaker suggests that casual motorists need not apply.

"The Rock"
3 mins 30s
25 Jul 2017
The Rock is at his non-stop best in this amusing short film for Apple. Siri facilitates the movie star's schedule as he decides to check off some things from his 'life goals' list. Just a few simple tasks... like flying his own plane to Rome to paint a fresco. This is a smart piece of work, capitalising on future President Dwayne Johnson's reputation as the nicest guy in show business.

Go Compare
24 Jul 2017
While many would relish the chance to shoot Gio Compario out of the sky, Go Compare must think he’s doing something right. The ubiquitous opera singer commandeers an entire fleet for this 60" commercial. He and his musical flight crew claim there’s nearly £2 billion worth of savings to be made via the price comparison website.

Nissan Qashqai
24 Jul 2017
”Technology means nothing if it doesn’t give you the edge”, claims this Nissan Qashqai ad. This seems rather at odds with Black Sabbath’s heavy metal anthem. Doesn’t help when one has to squint to read the advertised features, either. This bloke weaves through the city streets before surrendering his SUV privileges. Rock and roll.

Channel 4
"Austrian Grand Prix"
9 Jul 2017
This promotional film for Channel 4's coverage of the Austrian Grand Prix is something of an oddity. It's a confection formed from glimpses of Arcade Fire performing 'Everything Now' and images from the race track, and it raises more questions than it answers. Like, are Arcade Fire connected in some way with the Austrian Grand Prix?

"Simpler Solution"
22 Jul 2017
Adjustable specs-mongers Eyejusters have developed a range of non-prescription glasses which the wearer can manually focus according to their needs. Anyone who has ever suffered the frustration of needing several pairs to hand at any given time will sit up and take notice... while the execution isn't ground-breaking in any way, the product is strong enough to do the heavy lifting.

Vic Mensa
5 mins 18s
19 Jul 2017
Rapper Vic Mensa has been steadily making a name for himself since 2009, and his first album for major label Roc Nation is hotly anticipated in the hiphop world. If bonus track 'Rage' is anything to go by, it's going to be pretty special. Reflecting on more turbulent times in his life, it comes with a promo by Andrew Donoho which takes the 'crash and burn' metaphor quite literally.

24 Jul 2017
You can’t make an omelette without breaking a few eggs, as the old saying goes - though Lurpak offer a stylish twist on the formula. One of three online ads from Lurpak Spreadable, the brand hits rewind on a cheese and pepper omelette. Accomplished food photography conveys the brand’s appreciation for natural ingredients.

Guardians of the Galaxy Vol. 2
"Home Entertainment"
1 min 39s
24 Jul 2017
Marvel’s love affair with the 1980s reaches peak nostalgia with this ‘Guardians of the Galaxy Vol. 2’ ad. To celebrate the film’s release on Blu-ray, DVD, and digital (no sign of a LaserDisc release), Buena Vista Home Video’s cheesy presenters reveal what’s in store. Fans of “all that behind-the-scenes” are in for a treat.

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.