David Reviews

 Biting the hand that feeds us since 2002.


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Sky Sports

Matt said:

Bit of morris dancing would put the fear of god into them.



Latest Additions

"We Love to Give"
26 Jun 2017
This cheerful ad for Kiwi rewards app Flybuys shows a montage of people - and pets - giving back to the people they care about. The app lets users earn points to redeem on other things they want - as demonstrated by the woman who nabs a fancy getaway here. We're especially impressed with the pooch - how many shots did it take to get that smile?

"Accidentally Ate That"
26 Jun 2017
Straight-talking Aussie health insurance provider AHM offer medical insurance 'you might actually use' in an amusing series of ads from Clemenger BBDO and Goodoil. This instalment focuses on Roger, who's successfully navigating a party before he runs into a fruity speed bump. The voiceover works well here, as the awkward annual 'bring your partner' cringe-fest plays out onscreen.

"Attempting Gym Again"
26 Jun 2017
Aussie health insurance provider AHM promote another of their amusingly specific policies; this time, it’s ‘attempting gym again’ cover… complete with remedial massage, no less. Handy for lapsed gymgoers like this bloke, whose fitness comeback ends before it’s even begun as he subjects his arms to a leg press. Perhaps he should read the instructions first.

Coldplay & The Chainsmokers
"Something Just Like This"
4 mins 28s
26 Jun 2017
Not every superhero origin story has to be a grim affair, as this collaboration between Coldplay and EDM outfit The Chainsmokers proves. A budding crimefighter discovers a kaleidoscope to another world - or a live performance of 'Something Just Like This', at least. Mat Whitecross's prismatic video explodes with colour, while animated flourishes bring the protagonist's illustrations to life.

Arcade Fire
"Creature Comfort"
4 mins 44s
26 Jun 2017
Arcade Fire fans may notice a few changes from the band’s recent ’Creature Comforts promo. Apparently, that was only the official version. Welcome to the official official release - straight from online marketing hell. Everything Now - the monolithic corporation introduced in the band’s comeback single - wrests creative control from director Tarik Mikou.

Short Films
"Dress Code"
1 min 50s
26 Jun 2017
Andy Lambert’s wry short film - the latest in his Mute Series - demonstrates what happens when British reserve meets the great outdoors. After a bracing swim, this woman attempts to change with a towel as her changing room. Her impressive squirming produces the desired results… though her fellow beachgoers are a touch more liberated.

"Hot Air Balloon"
24 Jun 2017
Acrophobes have nothing to fear in this diverting Thatchers commercial. Gliding into view, the cider maker’s spokesman asks what use passable cider is to discerning drinkers. As much use as a low-low-altitude hot air balloon, of course. Relaxed and eccentric, the ad picks a roundabout way of conveying the Thatchers ethos.

"Live It Up"
24 Jun 2017
This brief spot from KFC encourages us to liven up lunch by choosing a ricebox from the Colonel. An upbeat soundtrack accompanies bright visuals which make the meal look like a healthier alternative to a bargain bucket. Rapid-fire shots of the ricebox are sure to keep the attention of even the most scroll-committed social media crowd.

"By the Hands"
25 Jun 2017
Where would Jet2 be without Jess Glynne? The singer’s 2015 hit ‘Hold My Hand’ continues to drive their advertising campaign... even down to the visuals. After an adult-centric effort last time round, the budget airline returns to a family affair. This time, a girl drags her unseen parent down water slides and even onto the dancefloor.

"Scary Shorts"
23 Jun 2017
E4's latest Gogglebox spin-off is off to a scary start in this ad. Vlogglebox - which eschews broadcast TV in favour of viral online clips - is shot free range, with participants watching in the kitchen, at the park, and even on the bus. The two women at the end are the highlight of the montage, particularly the one nonchalantly snacking through her suspense.

Open University
"Barry Ryan"
23 Jun 2017
Another success story from the Open University sees Barry Ryan discuss his journey from high school dropout to proud owner of a psychology degree. The emotional authenticity of the campaign works well here, and Barry's remembered shame at being around others discussing exam results still feels raw as he recounts his pre-OU life.

23 Jun 2017
This latest Quorn commercial claims the ubiquitous meat substitute can do even fajitas justice. Here we see Sam, er, "fa-heat" up family mealtime. There's some nIfty food photography on show, including a knife's-eye view of an avocado. Meanwhile, Alan Davies remains on VO duty as he delivers more culinary wordplay.

22 Jun 2017
These ads for Okay created by Publicis and directed by Fat Lemon's Fern Berresford offer bite-sized chunks of comedy in just 15" apiece. Each of the four parts depicts a different scenario - a kitchen, a locker room, a hall of mirrors, and a tiger's cage - which has the product going toe-to-toe with a major mess and emerging victorious.

New Zealand Transport Agency
23 Jun 2017
More creative road safety work from down under as the New Zealand Transport Agency take a unique approach to discouraging drunk driving. Rather than focus on the horrific consequences of an accident, the film shows a guy reliving his greatest hits before deciding he'd rather not take the risk of missing out on more fun. Effective stuff.

Apple iPad
19 Jun 2017
Another tweet-focused ad from apple sees a woman frustrated with the amount of clutter on her desk. Apple reckon their iPad Pro is the solution, claiming it can replace a scanner, pad of paper, and laptop for a more streamlined experience. She sweeps all the stuff off her desk, presumably in triumph, and creates a lot more mess.

22 Jun 2017
Another amusing instalment in online marketplace letgo's series of ads focused on inconvenient items. This time curling stones are in the spotlight, as they make an untimely appearance halfway up a mountain. There are some lovely comedy beats in this, particularly the bloke's instruction to 'polish the stones daily' as he gives up his once-beloved equipment.

"Man of War"
4 mins 30s
23 Jun 2017
It’s always good to have a few spares nestled away. Radiohead continue plundering their ‘OK Computer’ sessions with the release of ‘Man of War’. One last album B-side is due soon - just don’t expect the band’s Glastonbury sound check to receive the promo treatment. For now, enjoy Colin Read’s day and night pursuit.

San Holo
3 mins 56s
23 Jun 2017
Trapped in perma-darkness, these nocturnal animals now itch for some rays. Well, some things are a worth a little sunburn. Gravity-defying feats and discordant cuts add to the promo's supernatural vibe. Meanwhile, Dutch DJ Holo - avoiding a Lucasfilm lawsuit by the skin of his teeth - delivers a serviceable dance anthem.

"Animals Don't Have Borders"
23 Jun 2017
Comedian Joe Wilkinson delivers a heavily-edited news report in this tongue in cheek ad for mobile network Three. He informs us that animals are sticking their middle paw up at countries who are overprotective of their borders and roaming freely... just as Three customers can with free roaming data. The giraffeamingo make a triumphant return too, just for good measure.

"Into the Woods"
23 Jun 2017
Father's Day may have been and gone (we trust you all remembered), but this Polish Mercedes-Benz film still merits a viewing. Papaya’s Julia Rogowska softens the brand’s image with a woodland adventure. These intrepid youngsters venture deep into the forest - a bold move when a monster is afoot. Fortunately, they have a friendly guardian to take them home.

Ash to Art
"From the Ashes"
1 min 38s
23 Jun 2017
Sharon Liu’s expressive tribute to the Glasgow School of Art finds beauty in devastation. While the building is currently buried under scaffolding, the institution’s creative spirit lives on. Liu uses charcoal to convey the building’s ongoing recovery, and we learn this campaign’s ‘phoenix from the flames’ ethos has galvanised the art world.

iD Mobile
1 min 36s
23 Jun 2017
iD Mobile's new recruit takes us on a guided tour of his, er, hi-tech workplace. Job satisfaction isn't an issue for Asim Chaudhry's Customer Happiness Officer... though the same can't be said for Tanya. Still, Chaudhry's impassioned geezer makes a convincing spokesman - even travelling through 90s-era cyberspace to outline the network’s perks.

Pride in London
23 Jun 2017
Pride in London have released a timely series of films to coincide with the start of the capital's Pride festival. Friends and family members may not know how to react when a loved one comes out to them, and their first response may be one of shock or anger. But minds can change over time, as we see the regret of those who pushed someone away.

Forge of Empires
22 Jun 2017
If imitation is the sincerest form of flattery, we imagine the makers of 'Age of Empires' will be tickled pink by this commercial. Like the long-running PC series, the similarly titled 'Forge of Empires' gives players the chance to reshape human history. For, er, actual gameplay footage, hasten to your chosen app vendor.

Short Films
"The Enlightenment of Cosmic Panda"
22 Jun 2017
If you've ever wondered what's going on behind a panda's adorable eyes, Mr Kat & Friends have some valuable insights. They take us on a colourful journey through the cosmic panda's inner life, surreal images swirling through an internal galaxy. We particularly like the bear's nonplussed reaction to the trip - what kind of leaves has he been eating?

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.