David Reviews

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Sky Sports
"Haka"

Matt said:

Bit of morris dancing would put the fear of god into them.


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Latest Additions

Elton John
"Tiny Dancer"
6 mins 45s
24 May 2017
Ove four decades after its release, Elton John’s ‘Tiny Dancer’ receives its first official music video. No, that John Lewis ad doesn’t count. Instead, Sir Elton invited filmmakers to pitch their own promos. The winner? Somesuch’s Max Weiland. The result is a languid and compelling snapshot of Los Angeles.

KFC
"Tears"
40s
22 May 2017
KFC announce the arrival of their Nashville Hot chicken on our shores with this classy ad. Featuring a satisfying twist at the end, the ad consists of a montage of people with tears rolling down their cheeks. The soundtrack - Roy Orbison's fitting 'Crying' - suggests the characters are well and truly heartbroken... at least until the drumsticks come out.

Arm & Hammer Total Dental Care
"Deep Clean"
40s
24 May 2017
We’re not sure a leaf blower counts as scientific apparatus, but best not to argue with Arm & Hammer’s tracksuit dynamo. She interrupts this bloke’s bathtime to demonstrate the power of baking soda. Her Northern hubris leaves us in no doubt about the toothpaste’s cleaning properties - dental hygiene with extra wallop.

Kelly's Cornish Ice Cream
"Cornish Lessons"
41s
24 May 2017
Kelly’s struck a chord last year with their Cornish-language commercial. Now the brand wants us to become fluent… well, that may be a stretch. Still, Dawn French offers a helpful smattering of Cornish words and their English translations over a series of 20” ads. These two installments cover such expressions as gwari deu and leel (that’s “game over” and “local”).

Specsavers
"Curling"
20s
24 May 2017
Scotland’s other, other national sport inspires this latest Specsavers outing. It’s the business end of the International Curling Championship final, and victory is just a clean sweep away. Alas, one teammate gives new meaning to the term ‘ice scraper’. If only she’d visited a reputable high street optician, beforehand…

New York Times
"Mark Mazzetti"
30s
24 May 2017
Another thought-provoking spot for the New York Times focuses on governmental secrecy - and the role journalism has in providing vital, accurate information to the public. The stark visuals of increasingly redacted documents hammer home the message, delivered by journalist Mark Mazzetti's voiceover. A timely topic given recent world events - no fake news to be found here.

Specsavers
"Bagpipes"
20s
24 May 2017
Specsavers offer up some more Highland imagery in another ad set squarely North of the border. To a backdrop of the picturesque Scottish landscape, we see a group of pipers in full regalia striking up a tune... at least until their golf-loving mate tries to join in. Quite why they're playing in the middle of farming territory is another thing altogether.

Marks & Spencer
"Dine in the Med"
10s
23 May 2017
The music and presentation may have changed, but Marks & Spencer hope their revamped food campaign won’t affect our dinner plans. This 10” ad puts a Mediterranean spin on footage from their recent launch film. The store’s ‘Dine In for Two’ promotion remains a core proposition, and this should keep loyal shoppers onside.

Cancer Research
"Vicky's Story"
30s
23 May 2017
This instalment of Cancer Research's long-running documentary style campaign highlights the story of Vicky - a cancer researcher who herself survived the illness at the age of seven. It's intriguing to look at the motivations behind the scientists on the front line of developing cancer treatments, especially when - as in Vicky's case - their reasons are deeply personal.

Neutrogena
"Gemma Arterton"
30s
23 May 2017
Neutrogena spokesperson Gemma Arterton attempts to convince us that 'Hydro Boost' moisturiser is the source of her youthful vitality by repeatedly stroking her face. The goop keeps up with her busy day via a 'hyaluronic gel matrix', as illustrated via the usual beads of water being flung about like so many questionable scientific claims.

Robot and Scarecrow
"Vero Trailer"
75s
23 May 2017
With festival season looming, Vero and Nexus director Kibwe Tavares offer a fantastical spin on muddy fields and watered-down lager. A social network of sorts for creative types, the platform looks to grab attention by hosting Tavares's Wizard of Oz-inspired yarn. Up-and-coming Brits Holliday Granger and Jack O'Connell star as a pair of unconventional festivalgoers.

Virgin Media
"Red House"
45s
23 May 2017
This Irish Virgin Media ad offers something for almost everyone. Once the technician’s finished in the living room, he and mum make sure everything’s ticking over elsewhere. Room by room, this family’s eclectic tastes are brought to life. Whether it’s streaming an air raid or a neon-soaked music video, the broadband provider’s WiFi signal seems up to the task.

Kean
"Juiced"
30s
23 May 2017
Tony Zagoraios's second surrealist commercial for the Cypriot juice brand is another piece of animation brimming with vitamin C. Orbital fruit, rock 'n' roll chickens channelling Elvis plus ping-pong tables made of bread are just a handful of the zany sights on offer. If this is what a glass of OJ can do to you in the morning, make sure you're not driving anywhere afterwards.

H & M
"Sunshine"
60s
23 May 2017
Nancy Sinatra and Lee Hazlewood's 'Summer Wine' lends retro appeal to H&M's summer commercial. Even if the cast seem blasé about their surroundings, Sinatra and Hazlewood's duet matches Dan Moran's halcyon grading. The compositions are well-judged, too; balmy with a hint of David Hockney's 'A Bigger Splash' for good measure.

Arm & Hammer Extra Whitening
"Life Lesson #8"
40s
23 May 2017
This amusing ad for Arm & Hammer toothpaste sees a no-nonsense personal trainer pop up to relieve a couple of their whitening mouth guards... via her fist. Following that violent introduction, she educates the pair on why Arm & Hammer is a superior solution for their tooth whitening needs. Via 'baking soda science' - she explains - their teeth could get up to three polar bears less dingy. Entertaining stuff.

888.com
"Blackjack"
30s
23 May 2017
Someone on the 888casino account appreciates the classics. Fiat's iconic 'Hand Built by Robots' commercial gave audiences an operatic insight into Italian car production - now the gambling site pits a toy roadster against a track made of playing cards. There's no grand finale here, though a little Rossini is always welcome.

Purdey's
"Pep Talk"
40s
23 May 2017
Feeling sluggish in the middle of the day? After work activities a slog? Fear not, the indefatigable Idris Elba is here with a series of pep talks to keep you going. The actor brings his characteristic charm to these Facebook-ready spots, as he meditates, scrolls furiously through his phone, and even does a spot of DJing. And casually cracks open a Purdey's, of course.

Three
"Pink Giraffe"
30s
23 May 2017
Following in the footsteps of Samsung, Cushelle, and Lotus, Three introduce us to a pair of animated giraffes whose confidence levels couldn't be more different. This time the main mammal is a hybrid - a 'giraffeamingo' combining the most distinctive features of both creatures. Bolstered by the ability to enjoy roaming data wherever it travels to, the beast struts, poses, and finally takes off in sheer delight.

Aldi
"Hippo"
20s
22 May 2017
Aldi return with another amusing comparison ad. Rather than comparing like for like baskets of shopping, the supermarket ropes in a baby hippo to demonstrate that their products don't cost as many pounds as he weighs. Body-shaming aside (poor Henry does break the scale, so he might want to take the hint), it's an amusing premise for this pun-focused campaign.

Estrella Damm
"Those Little Things (trailer)"
40s
22 May 2017
Estrella Damm's latest short film packs some respectable star power. Poor Jean Reno finds himself "trapped" in the Mediterranean with only 'Victoria' star Laia Costa and her seafaring pals for company. Foreign markets have been able to view the entire film since last year... though an ill-matched VO hardly whets the appetite ahead of June 2nd. Echoes of 'The Trip' without the wit.

Everest
"Grand Piano"
30s
22 May 2017
Everest dangle a grand piano over spokesperson Craig Doyle to prove their new Grab Lock really does work to the standards they claim. The feather gag at the end is tenuous, but musical destruction is a step up from their usual fare. Music lovers will be relieved to know that the piano in question is an unusable instrument restored to look new - it makes an impressive crash no matter what condition it's in.

Dyson
"Unseen Pollution"
20s
22 May 2017
We don't doubt Dyson's technological know-how - it's just a shame the company's advertising rarely elicits much excitement. This ad for their latest air purifier sees "unseen pollution" represented by green and purple clouds. Judging by the colour scheme, someone on the team must be a fan of the Incredible Hulk.

Ghost Poet
"Immigrant Boogie"
2 mins 38s
22 May 2017
The title of Ghost Poet's latest release lends an additional layer of nightmarishness to the track itself. The word 'Boogie' carries a certain 70s jauntiness, evoking Elton John, Earth Wind & Fire, and John Travolta strutting his stuff. Here though, the dancer is a refugee; his dancefloor a war zone leading to a hoped-for sanctuary that simply turns its back on him.

BBC 4
"Music Idents"
80s
22 May 2017
BBC Four pay tribute to high fidelity with these well-crafted idents. Tangible and atmospheric, this suite harkens back to analogue’s heydey. Audiophiles will relish each close-up of tape recorders, audio reels, and phonographs, but it’s the backing track that shines. Mark Hellaby’s precise treatment demands a good pair of headphones or speakers.

888.com
"Ton Weight"
30s
21 May 2017
If you've ever wondered what a fruit machine's innards look like, this 888casino ad is a must watch. As watermelons slot into place on the surface, a ton weight dangles precariously above a conveyor belt of fruit. Nice operatic build-up - shame we don't get a satisfying splatter to round things off.


David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.