David Reviews

 Biting the hand that feeds us since 2002.

Qantas
"Dreamliner"
2 mins
17 May 2017
Australia Airlines

Qantas ditch traditional shots of Australian scenery in favour of a more story-driven approach. This two-minute film from Skunk’s Glendyn Ivin depicts one family separated by hemispheres, but united by the advertised airline. It’s a mature effort from the carrier, and one which looks to foster a deeper bond with air passengers.

Sky Sports
"Haka"

Matt said:

Bit of morris dancing would put the fear of god into them.


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Latest Work

KFC
"Tears"
40s
22 May 2017
KFC announce the arrival of their Nashville Hot chicken on our shores with this classy ad. Featuring a satisfying twist at the end, the ad consists of a montage of people with tears rolling down their cheeks. The soundtrack - Roy Orbison's fitting 'Crying' - suggests the characters are well and truly heartbroken... at least until the drumsticks come out.

Arm & Hammer Total Dental Care
"Deep Clean"
40s
24 May 2017
We’re not sure a leaf blower counts as scientific apparatus, but best not to argue with Arm & Hammer’s tracksuit dynamo. She interrupts this bloke’s bathtime to demonstrate the power of baking soda. Her Northern hubris leaves us in no doubt about the toothpaste’s cleaning properties - dental hygiene with extra wallop.

Kelly's Cornish Ice Cream
"Cornish Lessons"
41s
24 May 2017
Kelly’s struck a chord last year with their Cornish-language commercial. Now the brand wants us to become fluent… well, that may be a stretch. Still, Dawn French offers a helpful smattering of Cornish words and their English translations over a series of 20” ads. These two installments cover such expressions as gwari deu and leel (that’s “game over” and “local”).

Specsavers
"Curling"
20s
24 May 2017
Scotland’s other, other national sport inspires this latest Specsavers outing. It’s the business end of the International Curling Championship final, and victory is just a clean sweep away. Alas, one teammate gives new meaning to the term ‘ice scraper’. If only she’d visited a reputable high street optician, beforehand…

New York Times
"Mark Mazzetti"
30s
24 May 2017
Another thought-provoking spot for the New York Times focuses on governmental secrecy - and the role journalism has in providing vital, accurate information to the public. The stark visuals of increasingly redacted documents hammer home the message, delivered by journalist Mark Mazzetti's voiceover. A timely topic given recent world events - no fake news to be found here.

Specsavers
"Bagpipes"
20s
24 May 2017
Specsavers offer up some more Highland imagery in another ad set squarely North of the border. To a backdrop of the picturesque Scottish landscape, we see a group of pipers in full regalia striking up a tune... at least until their golf-loving mate tries to join in. Quite why they're playing in the middle of farming territory is another thing altogether.

Marks & Spencer
"Dine in the Med"
10s
23 May 2017
The music and presentation may have changed, but Marks & Spencer hope their revamped food campaign won’t affect our dinner plans. This 10” ad puts a Mediterranean spin on footage from their recent launch film. The store’s ‘Dine In for Two’ promotion remains a core proposition, and this should keep loyal shoppers onside.

Cancer Research
"Vicky's Story"
30s
23 May 2017
This instalment of Cancer Research's long-running documentary style campaign highlights the story of Vicky - a cancer researcher who herself survived the illness at the age of seven. It's intriguing to look at the motivations behind the scientists on the front line of developing cancer treatments, especially when - as in Vicky's case - their reasons are deeply personal.

Robot and Scarecrow
"Vero Trailer"
75s
23 May 2017
With festival season looming, Vero and Nexus director Kibwe Tavares offer a fantastical spin on muddy fields and watered-down lager. A social network of sorts for creative types, the platform looks to grab attention by hosting Tavares's Wizard of Oz-inspired yarn. Up-and-coming Brits Holliday Granger and Jack O'Connell star as a pair of unconventional festivalgoers.

Virgin Media
"Red House"
45s
23 May 2017
This Irish Virgin Media ad offers something for almost everyone. Once the technician’s finished in the living room, he and mum make sure everything’s ticking over elsewhere. Room by room, this family’s eclectic tastes are brought to life. Whether it’s streaming an air raid or a neon-soaked music video, the broadband provider’s WiFi signal seems up to the task.

Kean
"Juiced"
30s
23 May 2017
Tony Zagoraios's second surrealist commercial for the Cypriot juice brand is another piece of animation brimming with vitamin C. Orbital fruit, rock 'n' roll chickens channelling Elvis plus ping-pong tables made of bread are just a handful of the zany sights on offer. If this is what a glass of OJ can do to you in the morning, make sure you're not driving anywhere afterwards.

H & M
"Sunshine"
60s
23 May 2017
Nancy Sinatra and Lee Hazlewood's 'Summer Wine' lends retro appeal to H&M's summer commercial. Even if the cast seem blasé about their surroundings, Sinatra and Hazlewood's duet matches Dan Moran's halcyon grading. The compositions are well-judged, too; balmy with a hint of David Hockney's 'A Bigger Splash' for good measure.

Arm & Hammer Extra Whitening
"Life Lesson #8"
40s
23 May 2017
This amusing ad for Arm & Hammer toothpaste sees a no-nonsense personal trainer pop up to relieve a couple of their whitening mouth guards... via her fist. Following that violent introduction, she educates the pair on why Arm & Hammer is a superior solution for their tooth whitening needs. Via 'baking soda science' - she explains - their teeth could get up to three polar bears less dingy. Entertaining stuff.

888.com
"Blackjack"
30s
23 May 2017
Someone on the 888casino account appreciates the classics. Fiat's iconic 'Hand Built by Robots' commercial gave audiences an operatic insight into Italian car production - now the gambling site pits a toy roadster against a track made of playing cards. There's no grand finale here, though a little Rossini is always welcome.

Purdey's
"Pep Talk"
40s
23 May 2017
Feeling sluggish in the middle of the day? After work activities a slog? Fear not, the indefatigable Idris Elba is here with a series of pep talks to keep you going. The actor brings his characteristic charm to these Facebook-ready spots, as he meditates, scrolls furiously through his phone, and even does a spot of DJing. And casually cracks open a Purdey's, of course.

Three
"Pink Giraffe"
30s
23 May 2017
Following in the footsteps of Samsung, Cushelle, and Lotus, Three introduce us to a pair of animated giraffes whose confidence levels couldn't be more different. This time the main mammal is a hybrid - a 'giraffeamingo' combining the most distinctive features of both creatures. Bolstered by the ability to enjoy roaming data wherever it travels to, the beast struts, poses, and finally takes off in sheer delight.

Aldi
"Hippo"
20s
22 May 2017
Aldi return with another amusing comparison ad. Rather than comparing like for like baskets of shopping, the supermarket ropes in a baby hippo to demonstrate that their products don't cost as many pounds as he weighs. Body-shaming aside (poor Henry does break the scale, so he might want to take the hint), it's an amusing premise for this pun-focused campaign.

BBC 4
"Music Idents"
80s
22 May 2017
BBC Four pay tribute to high fidelity with these well-crafted idents. Tangible and atmospheric, this suite harkens back to analogue’s heydey. Audiophiles will relish each close-up of tape recorders, audio reels, and phonographs, but it’s the backing track that shines. Mark Hellaby’s precise treatment demands a good pair of headphones or speakers.

888.com
"Ton Weight"
30s
21 May 2017
If you've ever wondered what a fruit machine's innards look like, this 888casino ad is a must watch. As watermelons slot into place on the surface, a ton weight dangles precariously above a conveyor belt of fruit. Nice operatic build-up - shame we don't get a satisfying splatter to round things off.

Kean
"Rabbits and Pineapples"
20s
22 May 2017
This charming ad for Cypriot juice brand Kean suggests it really does bring a cheery start to the day. The surreal, retro animation features pinepple-headed gym goers and race-winning rabbits, and has a hand-drawn feel which gives the film an appealing homemade vibe. The buoyant soundtrack is well suited to the overall energetic tone of the ad - all that pep from just a glass of fruit juice.

Lotus Toilet Roll
"The Forest"
60s
22 May 2017
Toilet paper and cuddly mascots seem to go arm in arm. Andrex have their puppy; Cushelle has a CG koala; now Lotus unleash an animatronic yeti. There’s nothing abominable about this beast, though - he just needs the loo, post-haste. Well-behaved furball that he is, he waits to use the nearby facilities. Lucky his resourceful companion grabbed some loo roll beforehand, too.

Asda
"Keen Cook"
30s
20 May 2017
Given the British summer's unreliable reputation, we can't blame this bloke for thinking outside the box when it comes to hosting barbecues. Everything's in place: burgers, salad tongs, bright-eyed children... though his partner thinks 7am is a tad early. Even if you value a lie-in over clear skies, Asda's range of grills and cookers should satisfy barbecue fans this summer.

Monarch
"Find the Feeling"
30s
21 May 2017
Monarch continue to belie their low-cost image with this attractively-shot commercial. The airline claims to know what we desire from our holidays, and they're committed to fulfilling our expectations for less. So long as the flights aren't this topsy-turvy, the airline's latest communication should resonate with budget-conscious travellers.

Suzuki
"American Wayne"
30s
20 May 2017
The ubiquitous Ant and Dec continue to find themselves hilarious in another instalment of Suzuki's long-running partnership with the lads. This time the artists formerly known as PJ & Duncan are behind the scenes, instructing car salesman Wayne to deliver his pun-laden pitch in an unconvincing American accent. The customers aren't buying it, but at least 'Tennessee Wayne' is enjoying himself.

The Times/The Sunday Times
"Rolling News"
20s
21 May 2017
This stark ad for The Times newspaper emphasises the importance of watching your words in the age of the twenty-four hour news cycle. The bold decision to leave the screen almost blank and silent for long pauses really hammers home the idea of taking time to consider things before putting words to paper. This stripped-down film is sure to stand out during any ad break.

Latest Work

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.