David Reviews

 Biting the hand that feeds us since 2002.

NSPCC
"Mia"
30s
18 May 2017
UK Charities

Another instalment of the NSPCC's long-running ad series addresses the subject of online safety. While it's common sense to teach kids how to safely cross the road or about stranger danger, many parents won't instinctively have the same concerns about protecting their kids online - at least not as early as they might need to. The colourful animation here effectively draws attention to the issue.

Qantas
"Dreamliner"

Miles said:

Starts off promisingly and then crash lands into burning flames of cheesey shmaltz.


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New Zealand Transport Agency
"Legends"
90s
23 Jun 2017
More creative road safety work from down under as the New Zealand Transport Agency take a unique approach to discouraging drunk driving. Rather than focus on the horrific consequences of an accident, the film shows a guy reliving his greatest hits before deciding he'd rather not take the risk of missing out on more fun. Effective stuff.

Apple iPad
"Desk"
15s
19 Jun 2017
Another tweet-focused ad from apple sees a woman frustrated with the amount of clutter on her desk. Apple reckon their iPad Pro is the solution, claiming it can replace a scanner, pad of paper, and laptop for a more streamlined experience. She sweeps all the stuff off her desk, presumably in triumph, and creates a lot more mess.

letgo
"Curling"
30s
22 Jun 2017
Another amusing instalment in online marketplace letgo's series of ads focused on inconvenient items. This time curling stones are in the spotlight, as they make an untimely appearance halfway up a mountain. There are some lovely comedy beats in this, particularly the bloke's instruction to 'polish the stones daily' as he gives up his once-beloved equipment.

Three
"Animals Don't Have Borders"
84s
23 Jun 2017
Comedian Joe Wilkinson delivers a heavily-edited news report in this tongue in cheek ad for mobile network Three. He informs us that animals are sticking their middle paw up at countries who are overprotective of their borders and roaming freely... just as Three customers can with free roaming data. The giraffeamingo make a triumphant return too, just for good measure.

Mercedes-Benz
"Into the Woods"
80s
23 Jun 2017
Father's Day may have been and gone (we trust you all remembered), but this Polish Mercedes-Benz film still merits a viewing. Papaya’s Julia Rogowska softens the brand’s image with a woodland adventure. These intrepid youngsters venture deep into the forest - a bold move when a monster is afoot. Fortunately, they have a friendly guardian to take them home.

iD Mobile
"C.H.O."
1 min 36s
23 Jun 2017
iD Mobile's new recruit takes us on a guided tour of his, er, hi-tech workplace. Job satisfaction isn't an issue for Asim Chaudhry's Customer Happiness Officer... though the same can't be said for Tanya. Still, Chaudhry's impassioned geezer makes a convincing spokesman - even travelling through 90s-era cyberspace to outline the network’s perks.

Pride in London
"Acceptance"
60s
23 Jun 2017
Pride in London have released a timely series of films to coincide with the start of the capital's Pride festival. Friends and family members may not know how to react when a loved one comes out to them, and their first response may be one of shock or anger. But minds can change over time, as we see the regret of those who pushed someone away.

BBC Music
"Glastonbury '17"
30s
22 Jun 2017
Saturday night headliner Foo Fighters score this ad promoting the BBC's annual Glastonbury coverage. To the strains of 'All My LIfe', these dancers present a condensed version of the Somerset festival... including a nod to the local wildlife. If you failed to procure a ticket or are wary of another mudbath, the Beeb's has you covered.

Orchard Thieves
"Palindrome"
40s
22 Jun 2017
There's a rather blunt message behind this ad for Orchard Thieves cider: drink up, because you'll be dead soon. The visuals show an upbeat, fox-themed rooftop party... while the soundtrack of 'Enjoy Yourself (It's Later Than You Think)' asks 'how far can you travel when you're six feet underground?'. Subtle and morbidly tongue in cheek - we like it.

Sega
"Amazing"
2 mins 10s
22 Jun 2017
A sleeping giant wakes in this moody Sega commercial. Since the Dreamcast's demise in 2001, the company has steered clear of their home console rivals. Now bigwig Toshihiro Nagoshi hints at the video game stalwart's future plans - no doubt Sonic the Hedgehog will be along for the ride. An intriguing morsel for Sega aficionados.

KP Nuts
"Elephant"
30s
22 Jun 2017
BMB have aired the first KP Nuts ad campaign for twenty-four years with this fun film. Following the trend for CG spokesbeasts, the brand employ a discerning baby elephant to emphasise the quality of their nuts. The little guy quickly detects that his hosts of have skimped on the snacks, spitting out a trunkful of sub-par nuts in alarm once he gets a taste.

Samsung
"Sarah Walker"
60s
22 Jun 2017
"No pain, no gain", as the old adage goes. New Zealand BMX rider Sarah Walker has experienced plenty of the former. Sixteen broken bones only scratch the surface in this Samsung film. Ruled out of the Rio 2016 Olympics due to injury, Walker says the only way forward is to embrace her setbacks.

Martini
"La Dolce Vita"
60s
22 Jun 2017
Martini’s 2016 comeback claimed that time was only currency that mattered. Now they return to the theme with this Italian caper. We see some fleet-footed revellers converge on a drinks party. Rome may be famous for its traffic jams, but nothing will delay their tipple. It looks and sounds the part, with director Autumn de Wilde and DP Luca Bigazzi delivering a classy aperitivo.

Trip Advisor
"Safe"
20s
21 Jun 2017
Little Wiser returns in a pun-heavy ad for Tripadvisor - who want to let us know they offer more than a place to vent about disappointing holiday experiences. Little informs us thatusing he site to find a decent hotel price is a safe bet... while standing inside a safe. Unfortunately there's no way to reach through the screen and lock him in.

letgo
"Clock"
30s
21 Jun 2017
This cheerfully surreal ad for online marketplace letgo features a bloke who's style is more vintage than high-tech. We enjoy the whimsical approach to his inconvenient timepiece, which becomes wedged between lorries in homage to Volvo's classic Van Damme stunt. A bloke on horseback soon turns up to buy the clock, providing another beat of understated humour.

Vitaminwater
"Gym Squeeze"
45s
21 Jun 2017
Aaron Paul takes his cardio routine up a notch in this Vitaminwater commercial. The actor observes his fellow gym patrons toiling alongside him. Luckily, he’s got a bottled of Zero Squeezed handy. One swig later, the treadmill becomes his dancefloor. Keep moving, or else.

Audi
"Change Over"
45s
21 Jun 2017
This brisk Audi commercial shows there's still plenty of bite to electric vehicles. The marque subject one of its flagship race cars to a comprehensive pit stop, transforming it into an e-tron model. The camera keeps pace with the on-track action, while Phil Bolland's propulsive sound design hits the mark. Fast, furious, and eco-friendly.

The Sun
"Best Man"
30s
20 Jun 2017
Another ad for the Sun which demonstrates an astute understanding of precisely who their core demographic is. A childish best man gets distracted during his wedding speech by explaining the newspaper's latest promotion, much to the guests' chagrin. The husband doesn't see anything wrong with his friend's actions, or his boorish response to his bride. Lucky for her, there's still time for an annulment.

Trip Advisor
"Owl"
30s
20 Jun 2017
There's something uncanny about Trip Advisor's new spokesowl Little Wiser. Perhaps it's the way he moves, or the fact his mini dressing gown makes it look like he's welcoming you into his boudoir with romantic intent. The slightly odd script delivery doesn't do him any favours either... but he's still a step up from the irritating dog featured in the site's last campaign.

ao.com
"Web Chat"
30s
20 Jun 2017
Looks like this couple have been on an AO spending spree. While chatting with their son via web chat, we see a constant stream of AO delivery men in the background. While Norman perfects the extreme close-up, the online conceit is supported by a laggy framerate - just in case you thought your connection was lousy.

Channel 4
"Fifty Shades of Gay"
40s
20 Jun 2017
Fifty years since homosexuality was decriminalised, Channel 4 present a colourful trail for its 'Fifty Shades of Gay' season. The droll title gives us a good idea what to expect from the programme schedule, encompassing both serious and celebratory subject matter. It's also a salient reminder of how far attitudes have progressed on and off-screen since 1967.

Robinsons Refresh'd
"Endless Straw"
30s
19 Jun 2017
Feeling parched? You’re not the only one. As much of the UK bakes, Robinsons launch their latest variant - a flavoured water called Refresh’d. When this woman takes a slurp, her straw embarks on a countrywide refreshment hunt. The intrepid straw pierces succulent apples and raspberries before hoovering some H2O. And you thought your crazy straw was impressive.

TIM
"Spider-Man"
60s
20 Jun 2017
So that’s where Spider-Man gets his moves from. This TIM commercial pairs Spidey with the Italian telecom firm’s spokesdancer. We doubt that’s 'Spider-Man: Homecoming' star Tom Holland, but director Igor Borghi has a nimble substitute. Like the brand’s previous ad, it celebrates freedom of movement - who better to reinforce the point than the wall-crawler?

Asda
"Perfect Spot"
20s
20 Jun 2017
Asda take staycations to the extreme in this latest summer commercial. Packed and ready to go, this father and daughter arrive at an unlikely holiday destination: the back garden. Well, no need to worry about baggage allowance. Whether you're holidaying at home or abroad, the supermarket have the suitcase essentials covered.

Quorn
"Barbecue ABC"
20s
20 Jun 2017
Quorn turn their attention to the barbecue market as summer rolls around for meat-eaters and veggies alike. The food photography in this campaign continues to serve it well, making non-meat look like a tasty alternative. Alan Davies's voiceover is appealing as ever, although we always find the vague phrasing of 'protein source' a little suspect.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.