David Reviews

 Biting the hand that feeds us since 2002.


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Miles said:

Starts off promisingly and then crash lands into burning flames of cheesey shmaltz.



Latest Additions

Nescafé Gold Blend
"Life of a Coffee Bean"
16 Nov 2017
This stylish ad for Nescafe Gold Blend takes us through the life of a coffee bean - in reverse. We see the process of growing, roasting, and grinding play out in exquisite detail, travelling backwards from cup to plant in order to show the amount of work Nescafe put into getting their coffee just right. Slick work with a great eye for detail.

"The Art of Standing Out"
16 Nov 2017
Art connoisseurs will appreciate this Lexus commercial. While the marque’s latest hybrid navigates city streets, the likes of Edward Hopper’s ‘Nighthawks’ and Johannes Vermeer’s ‘Girl with a Pearl Earring’ receive the live-action treatment. Car shots outweigh artworks, but it’s a well-realised effort from the upmarket brand.

"I Know My Place"
16 Nov 2017
Girlguiding turn a demeaning admonishment into an empowering message in this excellent ad. We see girls and young women taking part in activities across the country - from outdoor fun to science experiments - as they find their place among the guiding community. The action here is never overstated, giving the film a nicely authentic vibe.

"Curious Moose"
16 Nov 2017
Moose has never been the sharpest dog in the kennel. However, this ClearScore ad suggests he finally understands his master’s favourite pastime: checking credit scores. The telepathic boxer even turns the brand’s tagline into an earworm rap - complete with techno beat. Moose for Christmas number one? Stranger things have happened.

Samuel Adams
"Fill Your Glass"
16 Nov 2017
“Is the glass half full or half empty?” Boston lager Samuel Adams dismiss such philosophical musings and urge us to simply fill our vessels. This 50” director’s cut from Matthäus Bussmann blends aspiration with sly humour - amidst sporty types and blokes wielding sledgehammers, one lad battles a pickle jar. Thirsty work, indeed.

Blue Cross
16 Nov 2017
This calm ad for Blue Cross shows us a montage of cute animals in an effort to persuade us to contribute some cash towards their care. It's a very relaxed effort, as Pam Ferris narrates what different pets mean to their owners and explains how leaving a charitable donation in our will can help keep them healthy. Not groundbreaking, but sure to appeal to the target market.

16 Nov 2017
Tutorials are second-nature to video gamers. Muscle memory and impatience often leave training aids irrelevant. However, this Xbox commercial offers a luminous alternative: watch and learn. While Real Madrid’s Sergio Ramos, Luka Modrić, and Isco demonstrate their skills, the Xbox controller’s symbols light up in unison: A for pass, B for shoot, and so forth. Easy enough… though skill moves are a different story.

6 mins 33s
16 Nov 2017
Alt-J's promos are ambitious and clever, and this promo for album closer 'Pleader' continues the trend. Made by celebrated director Isiah Seret, it interweaves the song's central theme - a revisiting of Richard Llewellyn's novel 'How Green Was My Valley' - with elements of the supernatural and the dread of impending war.

"The Walk"
1 min 45s
16 Nov 2017
Family reconciliation is at the heart of this unusual Christmas ad from German supermarket Penny. German retailers have become known for putting a darker spin on the festive season, and Penny joins the heartstring-tugging trend with this film about an estranged mother and daughter. The mother decides it's time to reconcile, and takes the first step of an arduous journey.

15 Nov 2017
Another alliterative ad for Lidl introduces us to a tipple technician ready to show off her cocktail-making skills. With precisely sliced fruit and a liberal amount of ice, she whips up a G&T with Aldi's Hortus gin and presents it for a taste test - earning a definite nod of approval. These festive chunks are fun and functional, each bringing a different product to the fore.

Marks & Spencer
"Extraordinary Christmas"
15 Nov 2017
Given Paddington Bear’s starring role in the M&S Christmas ad, we’re surprised their food commercial doesn’t feature a sniff of marmalade. Unless he’s scoffed the lot, of course. Whatever the circumstances, this 40” ad provides more than adequate sustenance. Should mobilise discerning party hosts with ease.

Wilkinson Sword
"Father and Son"
14 Nov 2017
Wilkinson Sword trade on nostalgia in this ‘Star Wars: The Last Jedi’ tie-in. A 1970s father and son do their best Luke Skywalkers with razors and toothbrushes. Flash forward to 2017 and son replicates the same awkward pose with his own offspring. Coolest dad ever? We’d rather take our chances with Darth Vader.

Jo Cox Commission on Loneliness
15 Nov 2017
The Jo Cox Commission on Loneliness urge viewers to look beyond their own four walls and help a neighbour in need. This film from St Luke's and Annex’s Oscar Cariss encapsulates the dehumanising effects of isolation. We join a wooden puppet in a darkened house - an effective conceit with a hopeful conclusion.

Google Pixel
"Ask More"
1 min 53s
14 Nov 2017
Ask and you shall receive, says this entertaining Google Pixel ad. An initial “What is that?” sparks a two-minute Q&A session starring everyone from Dua Lipa to Salt Bae. The corporation’s flagship smartphone receives a thorough grilling - luckily, Google Assistant and a composed narrator have all the answers.

"Reindeer Ready"
14 Nov 2017
McDonald's tease their Christmas ad with this brief spot, aired in conjunction with Channel 4. The angular carrot sticks retain the channel's distinct visual identity, while the vegetable bent suggests Micky D's might be focusing on their healthy menu options this year. Carrots are significantly more 'reindeer ready' than a big mac, after all...

Salvation Army
15 Nov 2017
This heartwarming ad for the Salvation Army encourages the spirit of giving this holiday season. The animation is lovely and - despite a voiceover unnecessarily explaining everything we're seeing - tells the tale well. The charity has a long history of discrimination, so perhaps it's better to skip the red kettle in spite of the appealing ad.

"Sauna Suit"
15 Nov 2017
Flic Faddington strikes again in this Purition commercial. The deluded vlogger presents her latest health and beauty folly: a silver sauna suit. Alas, the premise quickly runs out of, er, steam. Some things work best in small doses. Speaking of which, we doubt anyone could make the advertised product look appetising.

"Proper Porridge Contest"
2 mins
15 Nov 2017
The Rowse boys ride again - one last hurrah from the Three Bears to wrap up a successful campaign. This time a woodsy version of Bake-Off is on the cards, as the lads compete to find the best porridge recipe. Rolled, steel cut, or Scottish, the oats are all in there along with a generous helping of self-aware humour - and lashings of honey, naturally.

Star Wars Battlefront II
1 min 40s
15 Nov 2017
A kid is dismayed when his new neighbour succumbs to the dark side of the Force in this ad for Star Wars Battlefront II. A rivalry soon sparks which plays out over decades - from birthday party posturing to tree house one-upmanship. The narrative is well executed here, and does a good job of making the advertised game a logical next platform for their fun.

Palace Skateboards
15 Nov 2017
Palace tell skaters to go “mwad’ for it in this tongue-in-cheek ad. Shot through an early Nineties filter, the film draws our attention to Mwadlands - an indoor skatepark backed by the London fashion store. Television buffs will recognise the retro BBC graphics, while the hypeman VO outlines the venue’s unique entrance fees.

"Christmas List"
15 Nov 2017
One of two festive ads from Morrisons, this 40” outing features a mixed-race family preparing for the big day. Yellow Supermarket insist they can deliver any Christmas banquet… and a bouquet, for good measure. To online trolls who claim this is part of an anti-white agenda, we say: “Welcome to 2017 - remain or leave!"

"Dog Warrior"
15 Nov 2017
The irrepressible Los Pérez bring a riot of colour to our screens in this entertaining ad for PhotoBox. Capitalising on the current trend for physical photos, we watch a kid gearing up to give his parents a truly album-worthy photo op. It's a great concept, as the camera slowly pans out to show the 'virtuoso of photographic dynamite' in all his glory.

"New Bond"
13 Nov 2017
Kevin the Carrot goes Bond in the latest instalment of Aldi's festive campaign. Armed with a water pistol, Kev introduces us to wines that have a, ahem, 'licence to chill', before his party popper jetpack takes him for an unexpected dip. Having already referenced 'Murder on the Orient Express' and 'Titanic', we'll be interested to see what cinematic adventures he gets up to next.

Albert Bartlett
13 Nov 2017
Albert Bartlett like their spuds versatile, according to this 30" commercial. The brand pay tribute to the Irish Rooster - a Renaissance potato, if you will. VO Iain Glen explains the Rooster is suitable for all manner of dishes. Appetising photography strengthens the brand’s proposition - meets this lad’s approval, anyway.

"Air Plates"
14 Nov 2017
Remington blend style and self-awareness in this Joe Connor-directed commercial. Supers suggest the brand’s new Air Plates hair straighteners do the job with - among other things - optimum “air whooshing”. Meanwhile, human models are joined by an exotic parrot - good to see more, er, diversity in this sector.

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.