David Reviews

 Biting the hand that feeds us since 2002.

Royal Blood
"Hook, Line, and Sinker"
3 mins 28s
18 May 2017
UK Promos

Having escaped their milky prison, Royal Blood find themselves on more familiar ground in this performance-driven promo for ‘Hook, Line, and Sinker’. Strobe lights and crunching riffs abound as the Brighton two-piece mark their homecoming in a sweatbox.

What the video lacks in finesse, it compensates for in bullish intensity. Shaky cam footage places the viewer in the crowd jostling for position, while director Ben Lowe captures some nifty shots of the band in full flow. Should get fans revved for the duo’s upcoming tour.

Apple iPhone
"Barbers"

Gary said:

Another Dougal classic - great casting too.


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Latest Work

Yeti
"Demolition"
56s
21 Aug 2017
Cult US cooler brand Yeti shows us what it's made of in this no-holds-barred demonstration ad. Fire, crushing, inquisitive beasts and more are no match for this bag's durability - so you should have no problem keeping your drinks chilled if you decide to have a picnic just as the apocalypse begins. The music choice is a little strange, but hey... it's a small gripe. We've just witnessed the might of the Bigfoot of bags, after all.

Chester Zoo
"Ready or Not"
30s
19 Aug 2017
This frenetic Chester Zoo ad suggests the attraction has plenty to keep budding explorers entertained. Whether mum and dad can keep up is another matter. While youngsters run wild, we see the zoo’s residents in live-action and animated form. Another option for parents counting down the days before the schools go back.

Ben & Jerry's
"Harvest"
30s
21 Aug 2017
This charming ad introduces Ben & Jerry's latest 'topped' incarnation. Using pristine stop-motion animation, director Chris Wiegandt shows ingredients growing from a paper tree - the combination of brownie, caramel, and fudge coming together to form the new ice cream. It's an eye-catching way to launch the flavour, sure to grab sugar-lovers' attention.

Microsoft
"Brodie Neill"
30s
18 Aug 2017
This curious ad for the Microsoft Surface laptop sees the intermingling of furniture design and... fencing. Designer Brodie Neill comments on his impressions of the laptop, mainly its speed and aesthetics, while a montage of vaguely-related images illustrates the 'power' and 'surprise' of the tech. Strange stuff, but Mr Neill gets to show off his furniture plenty.

Apple iPhone
"Domination"
15s
18 Aug 2017
Future president Dwayne Johnson returns in this short clip showing off the iPhone's scheduling prowess. Having instructed Siri to remind him to 'dominate relentlessly', he bursts out of his trailer - ready to do just that. The gem here is the glimpse of his background picture, which happens to be an infamous pre-fame snap. Stay humble, Dwayne.

Sky Sports
"Premier League"
40s
20 Aug 2017
With the Premier League well underway, Sky Sports have a, er, flutter on the footie. Red and blue butterflies travel across the football landscape, including a Manchester City fan’s bedroom and Anfield’s Shankly Gates. Meanwhile, Martin Tyler asks: “Will anyone be able to beat the champions Chelsea?” Burnley fans can help with that one.

Sainsbury's
"Pop!"
10s
20 Aug 2017
Sainsbury's focus on the pleasurable pop of opening a bottle of bubbly in this ad for their latest wine deal. We see a montage of people opening their preferred tipple as we're informed that buying more than six bottles of vino will get you 25% off. The pops of colour amongst the black and white work well here, keeping to a summery, pastel palette.

Acer
"Exmag"
1 min 50s
18 Aug 2017
This online clip features emerging music collective ExMag (Extraordinary Magnitude) gathering found sounds in London and turning them into music using the Acer Spin 7 360-convertible laptop. The clip is one of several across two campaigns that showcase the laptop's versatility, and directors The Queen capture the buzz of creativity it prompts in the band.

VW Tiguan
"The New King"
60s
18 Aug 2017
There's a new King in town in this entertaining ad for VW's Tiguan model. An oversized gorilla balloon breaks its moorings and goes on an adventure, drawn inexorably to its own Fay Wray as if by movie magic... Or to her car, as the case may be. There are some lovely moments as the rubbery beast floats through the city, passing windows and almost popping on errant buildings as it goes.

Jordan Brand
"Playground"
2 mins
18 Aug 2017
NBA star Blake Griffin discusses the roots of his career in this stylish American ad for Jordan sneakers. The film evokes the feel of an eternal summer, focusing on the playground as the centre of the social universe and the genesis of the athlete's sporting prowess. Asphalt becomes hallowed ground as Griffin describes the different functions of the space - catwalk, church, comedy club, classroom.

Coronation Street
"Then, Now and Forever"
60s
19 Aug 2017
Coronation Street now has as many years as Heinz has varieties and despite a broadcasting landscape that has altered out of all recognition since the programme's 1960 debut, it remains one of ITV's most important assets. This celebration of the programme cleverly reminds us of some of its most famous moments.

Dolmio
"No Drama"
60s
19 Aug 2017
When DAVID mentioned to someone that he'd heard a rumour about Dominic West's involvement with a new Dolmio commercial, he was wryly asked if the star of The Wire would be working the puppets. Alas, that prediction was wide of the mark as there is no sign of the cloth-eared Italian family in the latest work... who knows, perhaps they got eaten by moths.

The Zoo
"Monkeys"
35s
18 Aug 2017
A group of gorillas get ready for their closeup in this amusing trail for CBBC's latest nature programme. The script is all very meta, a monkey with a broad West Country accent suggesting that 'they must be making a nature documentary with a comedy twist' when he catches sight of the cameras. They've also got a top-notch narrator in the form of Hugh Dennis - even if he says so himself.

Gushers
"Squid"
15s
18 Aug 2017
A misguided teenager licks a squid in this curious American ad. Harold Einstein and Michael Illick directed the over-the-top spot entirely in-camera, focusing on a kid who's so obsessed with the gooey centre of Gushers candy that can't stop herself diving into a squid's viscous leavings. Luckily, there's a talking starfish to set her right. Bizarre but somehow compelling.

Gushers
"Soap"
15s
18 Aug 2017
Another amusing ad for squirting candy Gushers shows a teen attempting to drink liquid soap in an effort to mimic the gooey goodness of his favourite candy. A cantankerous, be-suited man emerges from a bathroom stall to admonish his poor life choices, before grumbling his way back behind a barrier between him and the misguided kid. We wonder if he hangs out there all day waiting to dispense unhelpful advice...

McCain
"Family"
60s
18 Aug 2017
This touching ad for McCain celebrates the different families who make up Britain today. They may not be the first to embrace the diversity of modern society, but McCain have a rightly-earned reputation for getting to the heart of the matter with wonderful emotional authenticity. A friendly VO celebrates all kinds of families - from working single mums to adoptive families, gay parents and units of choice.

Always
"#LikeAGirl - Keep Going"
2 mins
17 Aug 2017
A recent Always Confidence & Puberty survey reveals that in America, 50% of pubescent girls feel 'paralysed by fear' that whatever they attempt will end in failure. So in this follow-up spot to the highly-acclaimed original, the brand looks at the notion of failure and puts it in a whole new light.

Royal Mail
"Email Phishing"
30s
17 Aug 2017
Another safety-conscious ad from the Royal Mail exposes the dange of email phishing scams - and how unlikely we'd be to respond to them if they took place offline. Upon being approached by a shady bloke in a library, a woman happily gives up her bank details without so much as questioning if he's really from her bank. An important lesson, clearly delivered.

Masterchef
"Mexico"
60s
17 Aug 2017
Masterchef gets everywhere, doesn't it? There's the US show encouraging scurrilous tactics among the participants; obsessions with oversized prawns in the Australian version - there's even a Junior Masterchef to remind us how obnoxious precocious children can be. So this spot advertising the Mexican variant with its challenging food combos is positively urbane in comparison.

Plusnet
"No Hard Sell"
36s
17 Aug 2017
Plusnet tackle the tricky pre-roll medium in this personable ad. With the majority of users hammering the skip button ASAP, it takes a unique approach to catch an audience's attention. Plusnet Joe tells us everything we need to know immediately, then proceeds to mess about offscreen because he trusts the 'smart people' watching can figure out the facts. A confident approach.

Bwin
"Black vs Yellow"
90s
16 Aug 2017
The betting sector has been going from strength to strength recently and this startling film for Bwin is further evidence that a competitive realm can still lead to a creative surge. It features a couple of rascals in stolen cars. Just on the basis of that alone, you feel that 90% of clients would be breaking into a cold sweat but they ain't seen nothing yet. The duo throw everything into a struggle for dominance, crashing into each other as though they're re-enacting the chariot scene from Ben Hur using modern vehicles.

Kwiff
"Father And Son"
50s
16 Aug 2017
This is a wonderfully daft piece of work from an inspired series of ads which draw attention to a fun proposition... randomly lengthened odds which mean punters will enjoy a windfall if their bet comes in. The key calculation made by agency Droga5 was to grab viewers' attention with sufficient vim to ensure they discover what the whole Kwiffing business is about.

Lady Prelox
"The Dealership"
64s
16 Aug 2017
Lady Prelox - a sort of natural Viagra for women - appears to have quite an effect on the female libido if this ad is anything to go by. When a couple checks out a car at a dealership, he's preoccupied with its RPM but she's more interested in its potential as a venue for some extra-curricular activity. An affecting pitch.

Radox
"It's Just Fashion"
64s
16 Aug 2017
The scene: a fashion show. Models slinking up and down the catwalk. Among them is one with a smile that's electrified rather than electrifying... in fact, she's something of a live wire. Not content with strutting her stuff for the journos and designers, she gets positively playful and sends a ripple of consternation through the room. Why? Seems she's responding to the magical effects of Radox...

GoGurt
"Tim And Charlie"
30s
16 Aug 2017
While the chorus of children in VO is a touch toe-curling, this ad for kids' yogurt brand GoGurt nonetheless strikes a note of recognition. We don't need to be adults to wonder if those younger than ourselves appreciate how easy they have it compared to us - and these two prematurely-aged fourth graders can only shake their heads in sorrow at the fact third graders don't even realise that their yogurty snacks are now even easier to open.

Latest Work

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.