David Reviews

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National Rifle Association
"Civil War Whisper Shout"

Matt said:

It's completely the wrong term but i'd love to see the list of 'credits' responsible for this.


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Next
"Christmas Jumper"
10s
7 Dec 2017
Next salute the humble Christmas jumper in this brief ad. We see a bloke strut into his office, buoyed with confidence about his stylish festive threads. The film does a lot for such a short running time, as we see satisfying reactions of approval and judgement from the guy's coworkers as he goes. We're sure they're just jealous.

Glenmorangie
"Every Drop"
60s
7 Dec 2017
This well constructed ad for Glenmorangie explores the amount of work which goes into creating the whisky - drop by drop. The film smoothly transitions between scenes, the camera perpetually in motion as it shifts through droplets of water. We follow the distilling process from field to barrel and finally glass, with lovely photography work to take us through the journey.

Kimono Roboto
"Launch"
40s
7 Dec 2017
Human models could soon be obsolete if this Kimono Roboto film is anything to go by. To promote the Tokyo fashion exhibition, directors Warren Du Preez and Nick Thornton Jones enlist a sleek android instead. Modern technology and traditional design combine in arresting fashion, while UNKLE provide the futuristic score.

Fuji
"Keep Looking"
60s
7 Dec 2017
Photography guru Joel Meyerowitz narrates this thoughtful spec film from director Emilio Boutros. While Meyerowitz muses on photography’s enduring power, we follow a young street photographer on a snap-happy tour of London. She’s going to need a bigger wall soon. Tactile and reverent, the film captures life behind a Fujifilm viewfinder.

CNN
"Orange"
90s
7 Dec 2017
CNN have commissioned a collection of informational films to create Colorscope - a series exploring the significance of colours across different cultures and points in history. Nexus Studios' Emmanuelle Walker has directed this compelling instalment, with lovely animation exploring the complexity of the colour orange.

Franz Ferdinand
"Always Ascending"
5 mins 21s
7 Dec 2017
Art rock veterans Franz Ferdinand return with this vertiginous promo. While the Glasgow five-piece shake loose with ‘Always Ascending’, the camera visits multiple 'floors'. Of course, looks can be deceiving. Amidst angular guitar riffs and, er, flirtatious cloud formations, frontman Alex Kapranos also plays with our audio perception.

Morrisons
"Salted Caramel"
30s
7 Dec 2017
Morrisons have finally reached peak foodgasm in their latest dessert-driven ad. This film opens with a literal gasp of pleasure, as an ASMR-friendly voiceover describes the various incarnations of their chocolatey festive puds. Quite how they manage to make 'spiced sponge cube' sound attractive, we don't know... but it works.

Specsavers
"Flamingo Slippers"
30s
7 Dec 2017
You’d think Santa would run a tight sleigh at this time of year. However, Specsavers reveal his solution for underachieving employees: the Useless Elves Department. While the gaffer prepares for his annual flight, one elf struggles with the concept of flamingo slippers. Naturally, the brand suggest a more practical gift.

Baileys
"No Glasses"
10s
5 Dec 2017
Chocolate reindeer get the chop in another amusing instalment of Baileys's series of festive ads. A Christmas get-together runs out of glasses - a familiar holiday woe. Rather than resort to socialising without the soothing lubrication of alcohol, the host gets creative and improvises some unconventional Baileys vessels... think Viking drinking skulls but less horrifying.

Canvas
"Roger Ballen x The Skateroom"
1 min 38s
6 Dec 2017
Skate art meets psychological horror in this collaborative film. Launching on the Arts Council’s online platform, boutique deck designers The Skateroom partner with photographer Roger Ballen for a monochrome fever dream. Luckily, art-conscious skaters won’t have to navigate this Saw-esque labyrinth themselves.

Audi
"Parking Lot"
2 mins
6 Dec 2017
Parking is a nightmare at Christmas, as the huddled masses vie to throw their money into Late Capitalism's gaping maw before the sprouts run out. This excellent Audi commercial focuses on the fight for that elusive free space, embracing the ugly side of Christmas in style. The action is stylishly executed, as two men battle it out in a race which reaches a thrilling climax...

RSPCA
"Stars"
1 min 35s
6 Dec 2017
This timely ad for the RSPCA plays on the old adage 'a dog is for life, not just for Christmas'. By showing exactly what happens to once-beloved Christmas gifts, the charity hope to dissuade well-meaning parents from getting a pet for their child who may not be equipped to care for it. Luckily, the RSPCA is there to pick up the pieces when things go wrong.

Samsung
"From Dream to Reality"
7 mins 10s
6 Dec 2017
Filmmaker Max Joseph documents a project from inception to conclusion in this fast-paced film. He takes us through his creative process and shows us the practicalities of putting together the Samsung-sponsored project, which involves large-scale zoetrope animations in multiple locations. We would have liked to see some more of the final product, which looks impressive.

Lidl
"Centrepiece Show-off"
20s
6 Dec 2017
Lidl show would-be hosts with the most how it's done this Christmas with their attractive range of desserts. Budding centrepiece show-offs need not develop Bake-Off style showstopper skills - they can get a chocolate sponge with a glitzy lava centre from Lidl for less than four quid. It might not get a Hollywood Handshake, but it'll impress the guests.

Lyft
"Drive"
30s
6 Dec 2017
US taxi entity Lyft encourage, well, driven individuals to join their ranks. Split-screen depicts life both in and out of the driver's seat. Each fare brings the diverse cast closer to their respective goals, offering a positive spin on the gig economy. Meanwhile, Brenton Wood's 'The Oogum Boogum Song' ensures an upbeat ride.

Marks & Spencer
"Presents"
30s
6 Dec 2017
Panicked shoppers receive some appetising gift ideas courtesy of Marks & Spencer. One of three online films from Dark Energy's Mark Emberton, this piece suggests the store have all tastes catered for. As well as treating friends, family, and postal workers, M&S urge customers to treat themselves this Christmas. Solid hand acting, too.

Marks & Spencer
"Desserts"
30s
6 Dec 2017
Eschewing their usual culinary pyrotechnics, Marks & Spencer give shoppers a closer look at their festive selection. One of three online films from Dark Energy's Mark Emberton, this 30" ad focuses on the store's dessert menu. Yule logs, edible pine cones, and gluten-free puds each receive their moment in the spotlight.

Iceland
"Lobster"
20s
1 Dec 2017
Another instalment of Iceland's Christmas campaign sees a kid ecstatically receive lobster thermidor as a gift. The intentionally shoddy Photoshop and over the top dubbing contrast ensure that these stand out against everyone else's slick efforts. It takes a viewing or two to tune in... but these ads are genuinely funny.

Iceland
"Turkey"
30s
1 Dec 2017
It's difficult to stand out at Christmas and with 99% of clients pointing at the John Lewis showreel and asking their agency to reproduce something on it, it's incredibly hard to steer away from sentimentality... but Iceland has found a way. The heavy-handedness is perfectly judged as we witness the subversion of a familiar Christmas scene which - crucially - has been executed in a fashion which feels certain to ensure turkeys will fly from the retailers shelves.

CoverGirl
"Smooth Talker"
75s
5 Dec 2017
Having starred in CoverGirl's impressive ensemble film, actor Issa Rae now takes centre-stage. The star of HBO's 'Insecure' is in flirtatious mood here, exchanging pleasantries with an unseen companion. Turns out she only has eyes for herself. Vivid lighting and "smooth talker" Rae's performance do the advertised lipstick justice.

Smart Energy GB
"Banging Brunch"
30s
5 Dec 2017
Ainsley's back to whip up a banging brunch for Smart Energy GB. The trendy meal is more than within the celebrity chef's capabilities, as he puts his own spin on chilli and chive muffins, sweetcorn fritters, and poached eggs - all for just 10p of energy. Casting the most energetic man in showbiz was a smart move for the energy supplier... although whether Ainsley runs on gas or electric remains unknown.

The Grand Tour
"Season Two"
2 mins 17s
5 Dec 2017
Pneumonia, food poisoning, car crashes... fate seems to hold a grudge against Messrs Clarkson, May, and Hammond. Ahead of The Grand Tour's second season, this extended trail riffs on the trio's medical mishaps in 2017. The soundtrack? 'Live and Let Die' by Wings, of course. Let's see if they make it to season three.

Asda
"Light Dusting"
30s
5 Dec 2017
Asda show off their festive desserts during their latest trip to the Imaginarium. Savoury canapes are up first, as we see tiny chefs hard at work before we get to the sweet stuff. Sledding cake trays and magical cherry trees create sugary treats in an icy room Princess Elsa would be proud of, while quirky camera angles keep things feeling fun.

Sky Mobile
"Jukebox"
30s
5 Dec 2017
Another cafe worker takes their life in their hands in this amusing ad for Sky Mobile. The reckless young man switches off the jukebox just as a glowering Tom Hardy's song of choice comes on... but the inevitable bloodbath is swiftly prevented by a kinder employee. This instalment of the campaign has a fresh touch of humour (Hardy even smiles!), which works well.

Compare The Market
"Memories"
30s
5 Dec 2017
Disney and Compare The Market team up for another festive extravaganza in this nostalgic ad. Last Christmas saw Baby Oleg channel Frozen in a winter wonderland, and this year Sergei finds an old lightsaber toy in the attic, which (in a neat parallel to events in The Force Awakens) sparks a wave of happy Star Wars-related memories.


David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.