David Reviews

 Biting the hand that feeds us since 2002.

Apple iPhone
"Detour"
11 mins 07s
30 June 2017
UK Mobile Phones

Michel Gondry goes mobile in this lengthy Apple ad-stroke-short film. The fruit-based brand build on their ‘Practically Magic’ campaign with some continental whimsy. Shot entirely on the iPhone 7 Plus, the film stars the little tricycle that could. It’s not the first smartphone-only shoot, but some artful Gaelic charm will satisfy Gondry completionists.

Apple iPhone - "Detour"
National Rifle Association
"Civil War Whisper Shout"

Matt said:

It's completely the wrong term but i'd love to see the list of 'credits' responsible for this.


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Latest Additions

Green & Black's
"Red Riding Hood"
30s
18 Oct 2017
Green & Black’s launch their Velvet Editions collection with a Red Riding reboot. This time, Red Riding Hood has more than one Big Bad Wolf to evade. However, it’s going to take more than a lupine threat to thwart her indulgence. Having wisely ditched foodies Michel Roux Jr. and co., the premium brand project a more accessible image.

Lynx
"Forget About Labels"
20s
18 Oct 2017
Lynx riff on Anthony Joshua’s social media presence in this 20” commercial. Joshua’s recent triumphs make him a prime target for weak-minded trolls. After all, haters gonna hate. Naturally, the world heavyweight champion rises above the online din with steely determination - and a mean right hook. A fair warning to Joshua's on and offline foes.

McDonald's
"Free Sundays"
30s
18 Oct 2017
A brigade of deadpan grannies star in this instalment of McDonald's 'as good as grandma's' chicken tenders campaign. These Golden Girls aren't particularly upset that their cooking has been usurped, taking the opportunity to kick back and relax rather than commiserate. It's poolboys and parties rather than pots and pans from now on... we reckon they'll survive.

Prudential
"The Forest Man of India"
2 mins
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This atmospheric film for Prudential explores the work of Jadav Payeng - dubbed the 'Forest Man of India'. After being inspired as a teenager, Payeng has spent the last thirty-eight years planting trees on deserted sandbars near his home - eventually amassing a forest of over fourteen-hundred acres. His unwavering dedication to improving the environment is depicted lovingly here by director Asif Kapadia.

London Fire Brigade
"Protect Us"
75s
18 Oct 2017
This emotional ad for the London Fire Brigade has an extra layer of poignancy to it, as it marks their first recruitment drive since the tragedy of Grenfell Tower. The film has been designed with that in mind, asking potential future firefighters to think of themselves as protectors - to help people live out the futures which could so easily be lost to tragedy without them.

IKEA
"Encounter"
1 min 56s
18 Oct 2017
This charming ad from IKEA's French arm depicts a budding romance... only slightly impeded by awkwardness, loud music, and fluffy socks. While IKEA ads for the Scandinavian and UK market often depict the grim realities of life - divorce, loss, and parental neglect are all fair game - this is an altogether more lighthearted approach.

Lotto
"New Car"
20s
17 Oct 2017
This Lotto player promises to buy her sister a, er, “spaceship” car if she wins Wednesday's jackpot. We’re sure she means “spacious”... though an intergalactic motor would be quite something. Regardless, the protagonist believes her sister deserves a family-sized treat. An ambitious bid for the “World’s Greatest Aunt” title, too.

Tesco
"Fantastic Carrot Man"
30s
17 Oct 2017
Carrot farmer Ben is a straight-shooter. When asked what he enjoys most about his job, he replies: “Growing carrots”. Tesco celebrate Ben’s hard graft in this latest Food Love Story. With pitchfork in hand and a smile on his face, green-fingered Ben reveals how his vegetables make it to Blue Supermarket’s shelves.

Pokerstars
"Eleven"
30s
17 Oct 2017
This strange ad for Pokerstars asks players to delude themselves into thinking they're great at gambling. A somewhat-Scottish VO encourages a bloke by detailing various times he's bluffed himself over the years... before things take a turn for the weird. If the guy has to pretend he's an immaculate conception to get through the day, losing a hand of poker is the least of his problems.

Smart Energy GB
"Cupboard"
20s
17 Oct 2017
Gaz and Leccy are back with some more hi-jinks in another animated ad for Smart Energy GB. The lads fight their way through seasonal decorations, sports equipment, and precariously stacked boxes to try and take a meter reading, demonstrating that a smart meter would, indeed, make life easier. Now if only energy suppliers would install them outside of 9-4 on weekdays...

Peugeot
"SUVs"
45s
17 Oct 2017
Dramatic views and equally dramatic music dominate this Peugeot commercial. The French car maker promote their SUV fleet with some lofty copy, including “See the horizon as a starting point” and “Use each obstacle to gain momentum”. One could see the marque diversify into motivational speaking at this rate.

Libresse
"#BloodHonest"
2 mins 22s
16 Oct 2017
AMV BBDO have struck another fierce blow against the orthodoxical coyness used to advertise sanitary protection products with a brilliant commercial for Libresse. Director Daniel Wolfe's film breezily confronts an audience accustomed to the conventional approach in which red is blue, and women are shown conducting themselves as though in denial of the reality of their menstrual cycles.

McDonald's
"Woe is Me"
30s
17 Oct 2017
There's nothing like a home cooked meal... or is there? McDonald's attempt to disprove the old adage in this amusing US ad, featuring a grandma who's not entirely unhappy that her cooking is being usurped. There's a great central performance here, as the deadpan granny declares she's got better things to do than cook for her rotten family members.

Bud Light
"Beach"
30s
17 Oct 2017
This Bud Light ad must have been fun to write. A knowing spoof of lofty beer commercials, Wieden+Kennedy’s Adam Newby and Will Wells tackle familiar tropes in lyrical, literal fashion. It’s all here: hipster beards; permit-free bonfires; and ‘attractive millennial’ overkill (“even the rabbit’s an eight-out-of-ten”). No beer ad would be complete without an obligatory crash zoom, either.

Chanel Watches
"Code Coco"
30s
17 Oct 2017
Chanel’s Code Coco watch sticks to the shadows in this monochrome number. The Sweetshop’s Youness Benali bathes his protagonist in a film-noir gloom. While a searchlight lingers outside, she responds with chic indifference. It’s a welcome shift in tone for the designer label - darkly stylish with understated bling.

Lenovo Yoga
"No More of the Same"
30s
17 Oct 2017
This stylish ad for the Lenovo Yoga is an effective slice of choreographed weirdness which encourages us to shake things up. The unusual narrator gives the film a unique quality, with the heavily-accented VO and electronic soundtrack lending an air of cool to the proceedings. Indoor forests, blue alligators, and bullwhips - this film suggests nothing about the Yoga is ordinary.

Under Armour
"FEMaLE"
1 min 50s
17 Oct 2017
Georgia Hudson flexes her promo muscles in this energetic Under Armour piece. While Hudson’s previous work for the sportswear brand emphasised controlled exertion, this effort lets loose. Scored by Sampa the Great’s ‘FEMaLE’, the film reinforces the brand’s progressive ethos. A worthy addition to any workout playlist.

Laphroaig
"First Times"
60s
17 Oct 2017
Fear, elation, and sweat pervade this entertaining Laphroaig commercial. The single malt whisky assemble another unsuspecting cast to try their peaty creation. As ever, the reviews are decidedly mixed - and all the better for it. The conceit is simple: one friend takes a shine to Islay’s chief export; the other would rather drink anything else.

Apetina Feta
"Surprising Results"
30s
17 Oct 2017
These parents long for the quiet life - in fact, we’re surprised they haven’t invested in ear protectors. Traffic jams, screaming children, and hazardous roller blades are enough to push anyone to the brink. Fortunately, Apetina’s cooking cheese offers tasty respite. Should appeal to busy families with big mouths to feed.

Aldi
"Halloween Costumes"
20s
16 Oct 2017
Aldi take on a spooky classic in this upbeat ad for their range of Halloween costumes. The cheesy American singing feels a bit forced, but the tune's familiarity is enough to grab viewers' attention. We see a wide range of the seasonal products on offer, from scary costumes for all ages to pumpkins just waiting to be carved.

Department For Work & Pensions
"Another You"
30s
16 Oct 2017
The Department for Work & Pensions have shed their furry mascot, replacing the intimidating rainbow beast with their own interpretation of 'Mini-Me'. A chef uses her tiny companion for help in the kitchen as the VO explains why we should set up a workplace pension. The VFX are a bit uncanny valley at moments, but it gets the message across effectively.

Heinz Soup of the Day
"Kitchens"
20s
16 Oct 2017
Heinz continue to extol natural ingredients in this latest 20” ad. This time, the brand swap tins for cartons with their Soup of the Day range. Garden vegetables are peeled and chopped in the blink of an eye - hands-free, no less. Before we get too comfortable in the Heinz kitchens, a microwave ping brings us back to reality.

Suzuki Swift
"School Run"
86s
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Ant and Dec have graduated from test drives to the school run in their latest turn for Suzuki. The cheeky chaps take a mum to pick up her kids before revealing that the car is now hers. It's an entertaining performance from PJ and Duncan, although the real laugh comes from the kid relaying what he's learned about the digestive system. We'd bet the word 'anus' didn't make it to broadcast...

Tesco
"Not So Scary"
30s
12 Oct 2017
Tesco show us a Food Love Story with a spooky twist in this Halloween-themed ad. It's an amusing way to switch up the campaign, taking a more comic approach than previous examinations of earnest food lovers. We see Vanessa - who takes her fashion tips from Morticia Addams - whip up a 'not so scary' chocolate tart for her son's Halloween party.

Idahoan
"Perfect Match"
30s
12 Oct 2017
America prides itself on its state names: Florida is the Sunshine State; Texas the Lone Star State; and Idaho… the, er, Potato State. Sure enough, food brand Idahoan insist they know their spuds. Their instant mash earns Lucy’s approval… and a healthy dollop of onion gravy. Sun-kissed views will please the Idaho tourist board, too.


David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.