David Reviews

 Biting the hand that feeds us since 2002.

Michelin
"Meg"
30s
13 July 2017
USA Tyres

Another cheerful spot for Michelin sees a family trip go awry. Meg and her four boys are quite happily 'choo-chooing' along to the train museum, until a stray nail in the road throws them off track. Luckily there's a Michelin garage nearby, where a quick tyre turnaround saves the day. This animation has a fun, retro feel, with bright colours sure to grab attention.

Western Union
"The Race is On"

Matt said:

60% 'Poor'? Really? That's incredibly harsh.


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Latest Work

My Black is Beautiful
"The Talk"
2 mins
25 Jul 2017
P&G's anti-racism 'My Black is Beautiful' initiative has been running for over a decade, and it's still going strong as BBDO New York and Malik Vitthal have delivered its most powerful ad yet. This two minute film travels through time to explore 'the talk' which black parents in America still feel they have to have with their children.

National Coalition Against Domestic Violence
"Hero"
60s
25 Jul 2017
Heroes and villains are one and the same in this tense domestic violence film. The Sweetshop’s Noah Conopask delivers idyllic father-son bonding before events take a disturbing turn. As the boy witnesses dad’s true colours, a lovingly-crafted rocket offers little solace. The National Coalition Against Domestic Violence hope abusive parents confront their behaviour before it’s too late.

Pop Secret
"Flowers"
30s
25 Jul 2017
This quirky ad for US popcorn brand Pop Secret asks an important question: which is better, popcorn or flowers? Hipster characters come to the conclusion that flowers are at an obvious disadvantage - of course - given that they attract 'terrifying' beekeepers. Self-conscious comic timing gives the polished ad a knowing, ironic vibe which works well with the pseudo-vintage aesthetic.

Audi
"Test Drive"
2 mins
25 Jul 2017
One fears this bloke has spent too long down at the test track. Still, his fervent performance anchors this US Audi commercial. You wouldn’t hear this spiel down your local car dealership. As horseshoes rain down and bees turn to bullets, the caretaker suggests that casual motorists need not apply.

Apple
"The Rock"
3 mins 30s
25 Jul 2017
The Rock is at his non-stop best in this amusing short film for Apple. Siri facilitates the movie star's schedule as he decides to check off some things from his 'life goals' list. Just a few simple tasks... like flying his own plane to Rome to paint a fresco. This is a smart piece of work, capitalising on future President Dwayne Johnson's reputation as the nicest guy in show business.

Go Compare
"Airborne"
60s
24 Jul 2017
While many would relish the chance to shoot Gio Compario out of the sky, Go Compare must think he’s doing something right. The ubiquitous opera singer commandeers an entire fleet for this 60" commercial. He and his musical flight crew claim there’s nearly £2 billion worth of savings to be made via the price comparison website.

Channel 4
"Austrian Grand Prix"
82s
9 Jul 2017
This promotional film for Channel 4's coverage of the Austrian Grand Prix is something of an oddity. It's a confection formed from glimpses of Arcade Fire performing 'Everything Now' and images from the race track, and it raises more questions than it answers. Like, are Arcade Fire connected in some way with the Austrian Grand Prix?

Eyejusters
"Simpler Solution"
30s
22 Jul 2017
Adjustable specs-mongers Eyejusters have developed a range of non-prescription glasses which the wearer can manually focus according to their needs. Anyone who has ever suffered the frustration of needing several pairs to hand at any given time will sit up and take notice... while the execution isn't ground-breaking in any way, the product is strong enough to do the heavy lifting.

Lurpak
"Omlette"
34s
24 Jul 2017
You can’t make an omelette without breaking a few eggs, as the old saying goes - though Lurpak offer a stylish twist on the formula. One of three online ads from Lurpak Spreadable, the brand hits rewind on a cheese and pepper omelette. Accomplished food photography conveys the brand’s appreciation for natural ingredients.

Guardians of the Galaxy Vol. 2
"Home Entertainment"
1 min 39s
24 Jul 2017
Marvel’s love affair with the 1980s reaches peak nostalgia with this ‘Guardians of the Galaxy Vol. 2’ ad. To celebrate the film’s release on Blu-ray, DVD, and digital (no sign of a LaserDisc release), Buena Vista Home Video’s cheesy presenters reveal what’s in store. Fans of “all that behind-the-scenes” are in for a treat.

Audi
"Drag Race"
30s
24 Jul 2017
Sorry, speed demons: Audi won’t be drawn into a drag race. While its rival accelerates into an early lead, the RS 5 takes its time. After all, slow and steady wins the race… though we’re sure the advertised coupé has more than enough poke. Lovely sound design as a roaring engine fades into Chitty Chitty Bang Bang’s ‘Hushabye Mountain’.

British Airways
"Billboard"
42s
24 Jul 2017
This bill poster needs a holiday. Luckily, the solution is staring him right in the face: BA’s direct flights from London to Fort Lauderdale, Florida. The protagonist’s wordless excitement is well played, while a plane soaring above his abandoned project is a nice touch. We’re sure it’ll be waiting for him when he comes back.

ITV Sport
"Women's Rugby World Cup"
60s
21 Jul 2017
This pacy ad for the Women's Rugby World Cup cleverly invites you to assume this is the men's game at first. Shots of pitches and changing rooms are soon ramped up with glimpses of training techniques; and the tension builds like the needle-drop moment on a dance floor. Then we get the reveal - these are women... and the action explodes. It's a great way to depict the sport as visceral and passionate - and something we want to watch.

Kellogg's Corn Flakes
"Cwmafan Rugby Club"
30s
21 Jul 2017
We’re back at Cwmafan Rugby Club as Kellogg’s Corn Flakes highlight another ‘Perfect Bowl’. This Cwmafan player has his breakfast technique taped: milk in the freezer, peanut butter in the microwave, then poured over corn flakes. “This is how the professionals do it”, he says - and it would take a brave soul to argue with him.

Lotto Euromillions
"Hot Sand"
20s
23 Jul 2017
A couple discover their beach vacation is a little too hot in this brief spot for Lotto Euromillions. A further riff on the 'nicer problems to have' campaign, we see the pair start off strong towards the sea, but soon they're hopping on tiptoe like the Pink Panther as they try to avoid too much toasty toe action. At least they'll be able to get some top-notch burn cream with that million quid prize.

Nationwide
"Spending Spree"
60s
23 Jul 2017
Poet and shopaholic Daniel Piper preaches caution when filling your online shopping basket. Led astray by "Steve_1962", Piper embarks on a one night binge, adding everything from pink mini fridges to every Friends season (on VHS, no less). For those with a little more willpower, Nationwide offer convenient access to their savings accounts.

Ford Fiesta
"Progress"
60s
21 Jul 2017
Ford have released this nostalgic film to celebrate the debut of its 'all-new' Fiesta. With thoroughly British actress Keeley Hawes behind the wheel, we see the new model take to the streets... and a trip through time. The ad sets out to position Ford as a constant through the nation's history, taking us from the first Fiesta leaving the factory in 1965 to today's new innovations.

Bose
"Sound That Moves You"
30s
21 Jul 2017
Much like 4K televisions, audio systems can find it tricky proving their worth. Bose tout their latest soundbar with the help of Lewis Hamilton - taking a welcome break from the Formula One crunch. 1st Avenue Machine’s Tim Brown crafts a breakneck light show as the volume increases. Of course, hearing is believing with tech like this.

Under Armour
"Zoe Zhang"
50s
21 Jul 2017
China meets Ancient Greece in this meditative Under Armour ad. Actress and former taekwondo champion Zoe Zhang (or Zhang Lanxin) gets her kicks in an abandoned silo. While Zhang demonstrates physical control, the words of Aristophanes reflect her indefatigable spirit. Meanwhile, supple camerawork reacts to each kick.

Lurpak
"Bruschetta"
30s
21 Jul 2017
Lurpak’s online ads emphasise the salted butter’s versatility. Here we see bruschetta prepared in reverse. Thus, diced tomatoes become whole again, while toasted bread turns soft and white. Of course, everything starts with butter. The jazzy score maintains the brand’s freestylin’ philosophy even without Rutger Hauer's encouragement.

Benecol
"ITV Documentary Bumpers"
60s
19 Jul 2017
Giant strawberries and liberated accountants are just some of the colourful characters in these Benecol sponsorship bumpers. So that’s what bean counters get up to after-hours. The low-budget shoot employs a diverse cast, while the brand aims to lower cholesterol and heighten interest in ITV’s documentary strand.

BP
"Lionheart"
90s
20 Jul 2017
Paralympic athlete Richard Whitehead is nicknamed “The Lionheart” - naturally, BP enlists a lion to stress the point. Whitehead’s solemn tribute to his deceased friend Simon Mellows must compete with an insistent soundtrack. Still, this and the runner’s outspoken comments at this year’s World Para Athletics Championships confirm Whitehead’s mettle.

Marks & Spencer
"To Share"
20s
20 Jul 2017
Marks & Spencer serve an aesthetically-pleasing sharing platter in this 20” commercial. The supermarket continues to blend geography and gastronomy - this time, a rocky coastline and lush vegetation transition into the supermarket’s summer nibbles. Calling this a shared adventure evokes the previous food campaign’s mantra.

Nissan
"Big Wheel"
50s
21 Jul 2017
This quirky commercial for Nissan sees a young girl doing her best to stand out from the crowd. Bikini Kill provides the soundtrack as she rides through the neighbourhood, her bike and helmet painted black - much to the amazement of her peers. We soon find out that she shares her mother's rock and roll sensibilities - girl power.

Lurpak
"Mashed Potatoes"
35s
21 Jul 2017
It's not easy to make mashed potatoes interesting, but director Paul Quinn has managed it in this ad for Lurpak. The food photography is admirably polished as we see the process of creating the perfect mash backwards, with emphasis placed on the natural ingredients which go into the dish... and also the advertised spread. The familiar soundtrack provides a nice bit of pizzazz.

Latest Work

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.