David Reviews

 Biting the hand that feeds us since 2002.

Alice Jemima
"Take Me Back"
2 mins 38s
26 July 2017
UK Promos

This halcyon Alice Jemima promo says thanks for the memories. A woman summons past acquaintances in a near-permanent daydream. Director James Heaphy flits between past and present as the protagonist revisits time well spent. A chilled soundscape and Jemima’s delicate vocals complete the video’s summery vibe.

Nike
"2-D Meets David"

Matt said:

Open goal, missed.


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Recent Promos

Mobilegirl
"Forest Coloss"
2 mins 21s
11 Dec 2017
Berlin-based producer mobilegirl marks her debut EP with this hypnotic promo. ‘Forest Collos’s delicate notes and eerie ripples draw you in. The accompanying promo only compounds the effect. Shot in 4:3 by LEZ Creative’s Ilona McIlwain, mobilegirl a.k.a. Bao-Tran Tran remains a colour-drenched cypher throughout.

EDEN
"Gold"
3 mins 43s
8 Dec 2017
Zhang+Knight deliver a haunting promo for EDEN’s latest track, 'Gold’. A woman contemplates her future while the past remains ever-present. Like a cigarette glowing against darkened skies, DP Ruben Woodin Dechamps blends warm and cold hues. Picturesque seclusion offset by the Irish artist’s synthesised squeals.

Franz Ferdinand
"Always Ascending"
5 mins 21s
7 Dec 2017
Art rock veterans Franz Ferdinand return with this vertiginous promo. While the Glasgow five-piece shake loose with ‘Always Ascending’, the camera visits multiple 'floors'. Of course, looks can be deceiving. Amidst angular guitar riffs and, er, flirtatious cloud formations, frontman Alex Kapranos also plays with our audio perception.

Queens of the Stone Age
"The Way We Used To"
5 mins
30 Nov 2017
Palm Desert rockers Queens of the Stone Age relish their dark side in this bravado promo. Hair slicked and snakeskin-shoe’d, frontman Josh Homme offers a mysterious deal. What’s the worse that could happen? Staring down the camera with predatory brio, Homme draws the viewer deeper into an infernal dancehall. Pentagrams, devil horns, and multiple costume changes leave one bedazzled.

Saint Clair
"Human Touch"
3 mins 51s
29 Nov 2017
This intriguing promo for Saint Clair explores a profession rarely seen in media - a mortuary cosmetologist. Make up for the dead is an unusual subject, and gives director Lucie Beecham fertile ground on which to build her esoteric narrative. The simplicity of the visuals - using limited angles in a dark room, focused on the body lying on a table - allows the viewer to draw their own conclusions.


"When I Was Young"
3 mins 17s
29 Nov 2017
Those already pining for Halloween will appreciate this atmospheric MØ promo. To mark the Dane's latest EP, fans get three MØs for the price of one. Inspired by Edvard Munch's 'The Dance of Life', MØ performs a dance-off between youth, maturity, and death - and the latter’s brought an ominous posse.

Ebenezer
"Ask Around"
3 mins 10s
29 Nov 2017
Part trap, part old-school gangsta cloaked in R&B, the music of rising star Ebenezer has something that speaks to everyone, whether you're a fan of this style or not. Bafic's accompanying video just shows him driving around with his friends over the course of a night; and this crammed, enclosed - but mobile - space is the epitome of freedom when viewed against the backdrop of Ebenezer's home turf.

Hercules & Love Affair
"Rejoice"
3 mins 30s
29 Nov 2017
'Rejoice' is a paean to personal resilience: whatever heartache you're nursing, push on through and celebrate the things you have. William Kennedy's promo mines this mantra in spades. He conjures the club scene of the era, interweaving footage of exuberant clubbers, drag artists and Rouge Mary herself while Hercules dances like a techno Bez beside her.

Ok Go
"Obsession"
3 mins 43s
28 Nov 2017
What do get when you combine one experimental rock band, five-hundred-and-sixty-seven printers, and a forest's worth of paper? OK Go’s latest promo, of course. Since 2005’s breakout video for 'Here It Goes Again', the band have become synonymous with meticulously-crafted promos. Now the Los Angeles four-piece hit 'Print' on a ridiculous scale.

Sevdaliza
"Hear My Pain Heal"
4 mins 42s
27 Nov 2017
Dutch-Iranian artist Sevdaliza emanates a female strength you wouldn't want to mess with: brooding and powerful, she's a force to be reckoned with and makes music to match. 'Hear My Pain Heal' is an excellent example. It has that wavering, woozy trip-hop sound first created by Portishead and which evokes the intimate misery of a room in disarray after the party guests have left.

L Devine
"Growing Pains"
9 mins 40s
27 Nov 2017
L Devine claims: “The biggest obstacle I face in music is people trying to water down what I want to say.” This nine-minute promo lets the Newcastle artist say and sing her piece. Emil Nava’s film weaves together four of Devine’s tracks, each touching on adolescent themes. Devine’s growing pains are rendered in nostalgic hues, while spoken snippets punctuate the slick tracklist.

Starcrawler
"I Love LA"
5 mins 06s
24 Nov 2017
Even up-and-coming rock bands require pocket money. Thus, Los Angeles four-piece Starcrawler moonlight at Mom’s Donuts and Chinese Food restaurant. An unlikely combination, but - as lead singer Arrow de Wilde puts it - “Welcome to LA”. While their customer service skills leave much to be desired, the band's colourful performance bodes well for future outings.

Milck
"Quiet"
3 mins 34s
18 Nov 2017
Like the song 'Quiet', Elizabeth Orne's promo is a perfect calibration between the awfulness of facing harassment, and the defiance of refusing to be quiet about it. It is a survivor's song and as more and more women have voiced their experiences through the #MeToo phenomenon on social media, it has become ever more resonant.

Frank Carter and the Rattlesnakes
"Spray Paint Love"
3 mins 25s
21 Nov 2017
Frank Carter is a health and safety officer’s nightmare. Crowd surfing, stage dives, rafter hanging… keeping the man on terra firma is a challenge. For this ‘Spray Paint Love’ promo, director Ross Cairns offers a clever solution: trap the Rattlesnakes frontman in a mirror dimension. Well, at least he’s enjoying himself.

Leningrad
"Voyage"
5 mins 15s
16 Nov 2017
Leningrad’s latest promo delivers criminal excess. The Russians swap ultraviolent circus acts for a one-man crimewave. Surrounded by women and dirty money, this rock ‘n’ roller ingests enough marching powder to make Tony Montana blush. The authorities make sure he goes out with a bang. Slick and gratuitous, the promo is a delinquent fever dream - heightened by Leningrad’s raucous sound.

Alt-J
"Pleader"
6 mins 33s
16 Nov 2017
Alt-J's promos are ambitious and clever, and this promo for album closer 'Pleader' continues the trend. Made by celebrated director Isiah Seret, it interweaves the song's central theme - a revisiting of Richard Llewellyn's novel 'How Green Was My Valley' - with elements of the supernatural and the dread of impending war.

Enter Shikari
"The Sights"
4 mins 10s
12 Nov 2017
Enter Shikari’s manager has big plans for the band’s latest single. To mark the release of ‘The Sights’, he insists he can take the St Albans rockers to the Moon. The reality is a little more, er, down to earth. Despite the track’s jaunty vibe, the band’s patience is sorely tested with collapsing sets, tight jumpsuits, and zero-gravity choreography.

Ghostpoet
"Woe Is Meee"
4 mins 48s
8 Nov 2017
Savannah Setten's accompanying promo taps into Ghostpoet's mood, and the intimate snapshot of one man's world stays with us long after the song has ended. The planes of his face - gaunt and haunted, a demi-monde Beckett - speak of the motel life and fifths of whisky for breakfast. The women for whose company he pays, fuel the chronic yearning in his breast... not for pleasure he can no longer experience, but for their bodies themselves.

Chromeo
"Juice"
3 mins 32s
8 Nov 2017
This Chromeo video feels like a left-field Tropicana commercial. The Montreal two-piece moonlight as orange growers with a provocative fashion sense. Well, it does get hot out there. David Wilson’s promo keeps tongue firmly in cheek as beatmakers Dave 1 and P-Thugg flaunt their ‘pins’. Sun-kissed funktronica from the beatmakers.

Gorillaz
"Garage Palace (ft. Little Simz)"
2 mins 30s
7 Nov 2017
Gorillaz still have unfinished business with their fourth studio album, ‘Humanz’. Fans of 16-bit brawlers will appreciate this side-scrolling ‘Garage Palace’ promo. Channelling ‘Streets of Rage’ and ‘Double Dragon’, the virtual band and MC Little Simz lay waste to mutantkind. Fight or flight? Why not both?

KCPK
"The End"
6 mins 10s
6 Nov 2017
French electronic trio KCPK are making some very cool music, and director Loic Andrieu proves an excellent choice for their new track's promo. He gives The End - a propulsive, synthy affair laden with 80s-style foreboding - an angst-ridden narrative which sees a teenage girl imagining her world swept into oblivion... and herself with it.

Nightmares on Wax
"Citizen Kane"
4 mins 44s
3 Nov 2017
Mystical tags and a shamanic entourage populate this Nightmares on Wax promo. The bed-ridden protagonist (played by Langston Fishburne) regains his strength on a spiritual level. Suited, booted, and tarot cards dealt, he ventures deeper and deeper into the Louisiana bayou. Even if your spirit is in good nick, let this one wash over you.

Powell
"Wormhole"
5 mins 05s
1 Nov 2017
EDM upstart Powell has has been busy with a project called New Beta, a series of vinyl-only LPs with an experimental edge. Track titles such as ‘Dogs on Acid’ should give you an inkling what to expect from this ‘Wormhole’ promo, then. There’s no shortage of E numbers in The Sacred Egg’s five-minute sesh - viewers may feel like they’ve downed one snakebite too many.

Royal Blood
"How Did We Get So Dark?"
3 mins 38s
27 Oct 2017
This bizarre promo for Royal Blood's 'How Did We Get So Dark?' is both gritty as hell and utterly bonkers. The Sacred Egg have embraced their love of the surreal and gone all out here, creating something as wonderful as it is weird. We meet a guy who likes collecting white rabbits... with a vengeance.

Kodaline
"Ready to Change"
4 mins 24s
27 Oct 2017
Stevie Russell knocks it out of the park once again for Kodaline with this intriguing promo for 'Ready to Change'. Set in a zoo, it features an unusual cast of characters including a panda handler who enjoys dressing up, a yoga-loving lion keeper, and a guy who doesn't just talk to animals, but only talks to animals...

Recent Promos

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