David Reviews

 Biting the hand that feeds us since 2002.

Optrex
"Screen Eyes"
30s
11 September 2017
UK Eye Care

Optrex have been focusing on the discomfort of dry eyes for quite a while, and now the eyecare brand tackle the effects of excessive screen time. In this instance, office workers have their peepers replaced by smartphone screens. But thanks to the advertised spray, those glued to their monitors for long periods have a handy solution.

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Optrex
"Screen Eyes"
30s
11 Sep 2017
Optrex have been focusing on the discomfort of dry eyes for quite a while, and now the eyecare brand tackle the effects of excessive screen time. In this instance, office workers have their peepers replaced by smartphone screens. But thanks to the advertised spray, those glued to their monitors for long periods have a handy solution.

Optrex
"Night Restore"
20s
11 Oct 2016
The night sky turns into an eyeball in this ad for Optrex's Night Restore Gel Drops. As with previous instalments in this campaign, the eye resembles cracked earth before a thick drop of the advertised product sorts it out. The distinctive visual motif has served this campaign well, but the ad's pedestrian feel does little to add value.

Optrex
"Rodrigo"
37s
7 Sep 2016
Who said eye tests had to be bland affairs? In this age of rampant screentime, Optrex aims to keep eyes hydrated thanks to this clever ad designed to make us think about how much we're expecting from our peepers. Viewers are introduced to Rodrigo, a debonair chap rocking the 'fro and turtleneck look. Supers then advise us to lock eyes with Rodrigo without blinking.

Optrex
"Pollen"
20s
12 Apr 2016
A sunflower releasing pollen becomes the iris and pupil of an irritated eye in this ad for Optrex Actimist - quite a neat visual idea, although the accompanying line that pollen can leave your eyes feeling "damaged" sounds a bit weird and the overall pan-Euro blandness of the ad creates an irritation all of its own. Shame, because as we keep reiterating, it's a good product.

Optrex
"Fan"
30s
21 May 2015
The veins in the eyes seem a little overbaked at the start of this ad, but we soon realise why when they become cracks deepening in response to the everyday trials and tribulations we put our peepers through. Fans, computers, fluorescent lighting - it's a wonder we're not all stumbling around blind. But Actimist can sort it out in an instant, and this spot explains how.

Optrex
"Actimist"
30s
1 Dec 2014
This is an updated version of a 2009 commercial which used the same visuals. The script and the VO have changed but the message remains much the same - this stuff can miraculously provide relief without you having to spray it on your actual eyeball. It's an impressive - if slightly unbelievable - claim.

Optrex
"Handbag Essential"
20s
17 Mar 2014
It's a shame this is so bland because it's actually a very good product (though horrifyingly expensive). We suspect the endorsement from Marie-Claire that it's a "handbag essential" will be the key thing that people remember, because the rest is aural wallpaper. The problem with showing it in this scenario is that you immediately think: spray plus make-up equals panda eyes; so it doesn't sell it as effectively as it could.

Optrex
"Tired Eyes"
20s
16 May 2012
A woman who works in an office that looks like it was designed by a five-year-old child struggles with tired eyes. The advertised product provides relief for up to four hours which just about guarantees that punters will be spraying it on their eyes in a fashion which suggests addiction within a day or two.

Optrex
"Hay Fever"
10s
18 May 2009


Optrex
"The World"
30s
2 Mar 2009


Optrex
"Refreshing"
30s
30 Oct 2007
A variety of people are shown struggling with their tired eyes in need of some refreshment. Luckily they can revive them by squirting some Optrex into their eyes. This is something DAVID could do with after watching all these ads on your behalf.

Optrex
"Infection"
20s
11 Jul 2005
A filthy but rather beautiful oil slick represents an eye infection that Optrex can rid you of it as demonstrated when a drop of the stuff is dropped into the slick and it instantly disappears to reveal a healthy looking eye beneath.

Optrex
"Cloud 9"
1 min 57s
11 Oct 2016


1-13 of 13 Results

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.