David Reviews

 Biting the hand that feeds us since 2002.

RSPCA
"Stars"
1 min 35s
6 December 2017
UK Charities

This timely ad for the RSPCA plays on the old adage 'a dog is for life, not just for Christmas'. By showing exactly what happens to once-beloved gifts, the charity hope to dissuade well-meaning parents from getting a pet for a child who may not be able to care for it.

We see a young boy receive a toy dog for Christmas, playing with it for a while before he becomes bored and abandons it - dirty and broken. Luckily, the RSPCA is there to pick up the pieces and get the poor thing back on its feet.

There are moments when the conceit teeters towards breaking our suspension of disbelief (the oxygen mask and operating table stretch it considerably), but a suitably sombre soundtrack keeps things serious. This touching film has gone down a viral storm on social media, and we hope its message will spare some pups from suffering in the new year.

BBC
"The Supporting Act"

Matt said:

What a cracking bit of work. Well done.


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RSPCA
"Stars"
1 min 35s
6 Dec 2017
This timely ad for the RSPCA plays on the old adage 'a dog is for life, not just for Christmas'. By showing exactly what happens to once-beloved Christmas gifts, the charity hope to dissuade well-meaning parents from getting a pet for their child who may not be equipped to care for it. Luckily, the RSPCA is there to pick up the pieces when things go wrong.

RSPCA
"Assured Produce"
20s
4 Jul 2016
This well-meaning ad for the RSPCA's Assured food label is presumably aimed at animal welfare-conscious adults doing the weekly shop, but the execution feels like it's being directed at a far, far younger audience with the combination of animation and a rhyming script. While it draws the eye with some peppy visual flourishes, the message doesn't land the way it probably should do.

RSPCA
"Pop Idol Appeal"
90s
22 Jul 2007
Simon Cowell never sounds more sarcastic than when he is trying to sound sincere and his appeal on behalf of the poor animals depicted here seems oddly cold even though, DAVID suspects, this is an issue that is close to Cowell's heart. It seems strange to admit that the examples are made up.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.