This stylish film for ASOS shows off the brand's rebellious side as it launches their first make-up range. The budget-friendly cosmetics line is pitched at experimental twenty-somethings, and this ad captures the individual spirit ASOS wants to inspire and encourage.
We see a diverse array of bright young things experimenting with their look in increasingly bold ways, as an edgy spoken word piece about being 'both the artist and the canvas' serves as soundtrack. With a cool vibe and emphasis on the brand's bright hues and sparkle, this is bound to appeal to anyone who wants to stand out from the crowd.
Director Raine-Anne Miller has pitched things perfectly here, keeping the weird and wonderful front and centre in a celebratory way. Compelling stuff that's truly a la mode.
This cool film for ASOS shows off the brand's rebellious side as it launches their first make-up range. We see a diverse array of bright young things experimenting with their look in bold ways, as an edgy spoken word piece about being 'both the artist and the canvas' serves as soundtrack. With a cool vibe and emphasis on personal sparkle, this is bound to appeal to anyone who wants to stand out from the crowd.
'Air Max Day' may not appear on conventional calendars, but it's a big deal for both ASOS and Nike as this absorbing commercial demonstrates. Scored by grime MC Jme, the film flits between vintage-graded shots of Air Max enthusiasts in their urban domains and Jme in the studio. Dexter Navy and Jake Scott's evocative, unbound photography helps mark the sneaker's iconic status in an eye-catching manner.
A rather astute and compelling film for ASOS says nothing at all about the site but instead puts the focus on a host of hip young people who play fast and loose with fashion. The inference is that you don't need to be a slavish fashionista: knowing you have access to ASOS means you can effortlessly be someone other people look to for sartorial influence.
This impressive film by Rokkit's Rohan Blair-Mangat exudes a coolness designed to appeal to people a good deal younger than anyone associated with DAVID REVIEWS. So if anyone under the age of 23 can summon the energy to offer us an abbreviated assessment of it, we'd be mighty obliged.
This is part of ASOS's global Christmas campaign... the first of three films made by Rokkit's Luke Monaghan. Model Charlotte Free is the subject of this one - the upcoming films are centred around Azealia Banks and Ellie Goulding and we're promised that each will showcase "the brand’s new Christmas collection in their own individual way."
The idea that supermodels are catty is rendered literal in this series of bumpers advertising ASOS's sponsorship of America's Next Top Model. They're good fun but cats have English accents, don't they?