David Reviews

 Biting the hand that feeds us since 2002.

KFC
"The Whole Chicken"
60s
16 July 2017
UK Fast Food Restaurants

When you see that someone has been credited as 'chicken choreographer' you know that you're about to watch something out of left field. And so it proved when DAVID hit the play button and discovered what Mother is doing for the first KFC television campaign since they won the account.

It's bold because a lot of people like a side portion of cognitive dissonance when they purchase chicken from KFC. Punters don't necessarily want to be reminded that the oddly-shaped lumps of food inside their bucket once clucked proudly. That's one of the reasons why KFC has shifted towards bonelessness as a key aspect of their offer - it makes it easier to deny the birdy origins of the meat.

But - against the odds - this ad works. Between the chicken choreography and Siri Bunford's light touch, this is a commercial which ensures that you pay full attention and - in its own way - underlines KFC's concentration on the meat that gives it its C.

Nokia
"Bikerni"

Matt said:

Love it. WTF has it got to do with Nokia?


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KFC
"The Whole Chicken"
60s
16 Jul 2017
When you see that someone has been credited as 'chicken choreographer' you know that you're about to watch something out of left field. And so it proved when DAVID hit the play button and discovered what Mother is doing for the first KFC television campaign since they won the account.

KFC
"Lunchtime is Coming..."
68s
3 Jul 2017
Learning lines has been a cinch for Kristian Nairn a.k.a. Hodor from Game of Thrones. Having left the monosyllabic strongman behind in 2016, Nairn has since found alternative employment… behind the KFC counter. Nairn steels himself for the lunchtime horde - something that would make even White Walkers flinch.

KFC
"Live It Up"
10s
24 Jun 2017
This brief spot from KFC encourages us to liven up lunch by choosing a ricebox from the Colonel. An upbeat soundtrack accompanies bright visuals which make the meal look like a healthier alternative to a bargain bucket. Rapid-fire shots of the ricebox are sure to keep the attention of even the most scroll-committed social media crowd.

KFC
"Tears"
40s
22 May 2017
KFC announce the arrival of their Nashville Hot chicken on our shores with this classy ad. Featuring a satisfying twist at the end, the ad consists of a montage of people with tears rolling down their cheeks. The soundtrack - Roy Orbison's fitting 'Crying' - suggests the characters are well and truly heartbroken... at least until the drumsticks come out.

KFC
"Made For Each Other"
30s
24 Apr 2017
This sweet little confection for KFC tells a tale of unrequited love as Ben waits for his best friend to realise that - like the fast food joints boneless chicken and their dips - they were meant for each other. There's some cute interplay as her description of disastrous dates are intercut with footage of them but there's a bit too much fried chicken and not enough romance.

KFC
"Removal Van"
30s
27 Mar 2017
This KFC ad reminds us that age doesn't guarantee wisdom. Jim and John are travelling along a country road when the latter tells the former not to risk the tight squeeze ahead. Boss knows best, of course, and it results in their own removal van being, well, removed. So kind of the roadside recovery truck to bring some KFC for the pair, eh?

KFC
"Irish Chicken"
74s
16 Mar 2017
Randy O'Brien is back to introduce KFC's O'Sanders Feast just in time for St Paddy's Day - and yes, it does include potatoes. In one of BBH's final pieces of work for the brand, Randy attempts to make a '200%' Irish meal through a montage of stereotypes sure to make anyone of Irish descent chuckle: huge families, rain, and, of course, leprechauns.

KFC
"Dirty Weekend"
30s
27 Feb 2017
KFC redeem another miserable outing in this 30" commercial. This time, George surprises Daisy with a trip to a music festival… just a shame it’s taking place during monsoon season. Anyone who’s ever regretted buying camping tickets on a whim will sympathise. Luckily, their soggy getaway is salvaged by the fast food chain’s new Dirty Louisiana burger.

KFC
"Teambuilding"
30s
2 Feb 2017
This KFC ad will bring back unpleasant memories for some as we follow Kate and her colleagues enduring a company retreat. “Smells like team spirit”, the Southern-fried VO claims. Looks more like hypothermia. Of course, it isn’t rafting in sub-zero waters that brings them together - it’s the fast food chain’s new Double Bucket meal.

KFC
"Brexit Nativty"
60s
5 Dec 2016
This commercial for KFC certainly has the 'huh?' factor. So much so that - on first viewing - it prompted a lot of puzzled faces and a certain amount of head shaking. But the idea of a traditional head teacher being thrown by one of her teacher's politicisation of the annual Nativity play has grown on us. It's an ad of our time.

KFC
"Unrequited Love"
40s
5 Dec 2016
The Colonel narrates an unexpected love triangle in this ad for KFC. A pair of geriatric lotharios who caused a stir in their retirement home fighting over a 'fine young filly' are reconciled by their mutual fondness for KFC. And a good thing too, because their fair lady was busy "mutton-busting" another chap while they slugged it out, the floozy.

KFC
"Difficult Daughter"
30s
28 Nov 2016
The Colonel brings feuding families together with KFC's first Christmas Burger launched in the UK (featuring no turkey, weirdly). Kids may throw tantrums and teens may bring their obnoxious boyfriend along for the ride, but peace and serenity can be restored for the price of a burger - it's a Christmas miracle.

KFC
"Meet the Zingers"
20s
5 Sep 2016
This KFC ad suggests anyone looking for attention from an attractive shop assistant should order a Zinger sandwich post-haste. After getting more bite than he bargained for, this bloke stops outside a pet shop while wiping away the tears. Mistaking him for an especially emotional animal lover, a pet shop employee gives him a hug to go along with his meal box.

KFC
"Spicy"
10s
25 Jul 2016
KFC pack in as much heat as ten seconds will allow in this quick commercial for the fast food chain's new Rio BBQ Bites. Spices crash against fiery peppers to create some eye-watering vapours, and the satisfying food photography gives punters a decent idea of what kind of taste experience awaits them at the Colonel's gaff during the Olympics.

KFC
"An Apology"
1 min 40s
25 Jul 2016
This tongue-in-cheek apology proves a brilliant way of introducing a new 'Irish' burger at KFC. We can only assume that the personnel at BBH charged with finding an angle for this were so dumbfounded by the proposition that they decided the only possible approach was to take the piss out of it... and it's an immensely good call.

KFC
"Rio BBQ Bites"
30s
18 Jul 2016
A young boy carrying all the KFC his little arms can carry makes his way through a bustling Rio de Janeiro to his hungry family. As the lad informs us, it's only when everyone's tucking into their chicken that the music and chatter abate for a short while. A more idealised vision of Rio than the one the Olympic host's emergency services have projected, it's nonetheless another relaxed depiction of family mealtime from a brand with good form in this department.

KFC
"Astronaut"
30s
6 Jun 2016
After a successful visit to the International Space Station, an astronaut prepares to return from orbit to terra firma. As John Grant's 'Outer Space' plays in the background, the protagonist is strapped into his Union Jack-sporting tin can and begins a pulsating journey back into Earth's atmosphere. Equipment pulses and flames roar from the exhaust, but our hero remains calm as he hurtles towards his ultimate goal: the returning KFC Supercharger sub. Godspeed, indeed.

KFC
"Roller Skater"
60s
11 May 2016
This charming commercial for KFC has a young man heading out of the office on his roller skates as a cypher for the freedom he feels when getting away from work. Outside, it's a lovely sunny day and everyone appears delighted to tune into the protagonist's palpable sense of well-being. It culminates - as it must - with food from the advertised fast food joint, shared with his children.

KFC
"Five-A-Side"
20s
25 Apr 2016
The various components of a meal deal from the advertised fast food joint run rings around the opposition in this metaphorical five-a-side football match. If you're really hungry then you should have some deep-fried chicken and chips rather than a light sandwich... unless you're planning to play five-a-side football, ironically enough.

KFC
"Double"
30s
7 Mar 2016
Director Samuel Abrahams has cleverly elevated the impact of this ad by creating some terrific choreography with his performers. Not only does this idea illustrate the product proposition, it captures the attention and holds it right to the end when the impressively big burger which it advertises reaches the mouth of one of its multiplicity of protagonists.

KFC
"Bucket Cam"
30s
7 Mar 2016
If we opened a bucket of KFC chicken and found a camera staring up our nostrils, an indignant letter would no doubt be, ahem, winging its way to head office. In this ad for the fast food chain's Double Bucket meal deal, the cast seem perfectly happy about this optical anomaly and instead prioritise getting their mitts on a piece of the Colonel's finest.

KFC
"Slow"
30s
2 Feb 2016
They may be a fast food restaurant, but KFC acknowledge the virtues of taking things slow with this attractive ad. In between languid shots of Kentucky around sundown, we're treated to appetising glimpses of bright chillies, spices, and viscid sauce coming together to create a pulled chicken burger. Considered pacing and good photography combine to present a KFC meal as one worth savouring.

KFC
"Won't Break the Bank"
20s
4 Jan 2016
A smashed piggybank reverses its obliteration and becomes whole again while supers explain that dinner doesn't have to break the bank - that is, if you're getting your dinner from KFC. The soundtrack certainly grabs your attention, albeit not in an entirely good way and you may put your head through the television if you can't find the mute button quickly enough.

KFC
"Arguments"
30s
11 Dec 2015
Even the best of pals can push each other's buttons as this KFC's latest friendly trivia test shows. Here, a bonus piece of chicken hinges on these mates knowing what sparks an argument between them. Nothing too incendiary here unsurprisingly, but sniffing like that would sour the mood in no time.

KFC
"Dream Partner"
30s
2 Dec 2015
KFC continue to test the BFF credentials of their patrons in this good-natured series of ads. The subject this time round is what friends look for in their ideal man or woman. As ever, a correct answer merits an extra piece of chicken in the bucket, so it really does pay to know your pal places greater importance on height over musical taste.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.