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Gillette
"We Believe"

Chris said:

It's important to differentiate the merits of this as a piece of film from the merits of this as a commercial endeavour.


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Framestore
(1-25 of 1585)

Short Films
"Tam Tam - Outside The Lines"
5 mins 50s
13 Jan 2019
This poignant short film looks at the plight of Italians of African descent who are effectively stateless because of Italy's refusal to automatically recognise as citizens those who are born there.

IKEA
"The Nightclub"
90s
16 Jan 2019
A night club designed for sleeping - no, it's not the latest Millennial fad, it's the premise of this quirky ad for IKEA.

Short Films
"Bite"
4 mins 42s
9 Jan 2019
Arachnophobes and anyone who values a peaceful soak in the bath may wish to give this well-tuned short film a miss.

Nationwide
"Mary's Man Friend"
60s
3 Jan 2019
Having presumably tapped all of the UK's poets over the past few years, Nationwide change tack with this sweet ad starring pensioner Mary and her two sprightly companions.

Waitrose
"Charades"
30s
12 Dec 2018
One of two fresh Christmas ads from Waitrose and director James Rouse, this instalment centres on a truncated game of charades.

Waitrose
"Countdown"
30s
11 Dec 2018
More seasonal impatience from Waitrose as a town prepares to switch on its Christmas lights with a traditional countdown.

E*TRADE
"Dogs"
30s
7 Dec 2018
Eager to spark would-be investors into action, online investment outfit E*TRADE claim "there are dogs with better live than you".

McDonald's
"No Carrots"
90s
18 Nov 2018
Santa's reindeer suffer a fuel shortage in this well-rendered Christmas ad for McDonald's.

Waitrose
"Fast Forward"
40s
18 Nov 2018
John Lewis responded to this ad on Twitter with the words: "I thought we were Partners @waitrose?" which led to a conversation with Waitrose which ran and ran.

Persil
"Three-in-One"
20s
15 Nov 2018
This postscript to Persil's recent ‘Embrace Dirt' ad concentrates on the detergent's three-in-one capabilities.

Waitrose
"Concert"
30s
9 Nov 2018
Waitrose believe nothing should get in the way of a mince pie this Christmas… not even a community choir rendition of ‘Jingle Bells'.

Waitrose
"Mistletoe"
30s
9 Nov 2018
Love is in the air in this latest 30" Waitrose commercial… although so is the smell of turkey.

Little Dragon
"Lover Chanting"
5 mins
24 Oct 2018
This surreal promo for Little Dragon's latest track 'Lover Chanting' takes a trip through the world of online gaming.

Paddy Power
"Horsebot"
30s
23 Oct 2018
More irreverent horseplay from Paddy Power as the Irish bookmaker reveal one of racing's best-kept secrets - it's actually the horse that chooses the jockey.

Marshall
"Acton II"
30s
20 Oct 2018
When a woman tries to forget her troubles with some coffee table jazz, her friends insist she switch genre and turn up the volume.

Persil
"Embrace Dirt"
30s
10 Oct 2018
This 30" ode to muck from Persil may have clean freaks watching from behind the sofa, but there is a persuasive zeal to the brand's latest offering.

Funding Circle
"Go Further"
60s
8 Oct 2018
This is the longer version of the splendid new Funding Circle commercial that we reviewed in abbreviated form earlier this month.

Sky Q
"Netflix"
30s
8 Oct 2018
Idris Elba returns for Sky Q to promote the broadcaster's dalliance with Netflix.

Amnesty International
"The Thrill of Victory"
75s
27 Sep 2018
Amnesty International are in a celebratory mood for once in this 75" ad.

Shpock
"Can't Stop Shpocking"
30s
25 Sep 2018
When a woman decides to turn her unwanted goods into cold hard cash, Shpock appears to be the easy answer.

Homesense
"The Look of Love"
36s
25 Sep 2018
This pair of shorts (so to speak) for Homesense make very effective use of ABC's iconic track 'The Look of Love'.

Prince
"Mary Don't You Weep"
6 mins 41s
19 Sep 2018
This posthumous release sees Prince cover 'Mary Don't You Weep'.

The Apprentice
"Merch"
40s
18 Sep 2018
Alan Sugar and his companions are back for the BBC - this time to take on the scourge of crappy merchandise.

Asda
"King Prawns"
30s
9 Sep 2018
Asda suggest their king prawns may be the start of a beautiful friendship in this charming ad.

British Heart Foundation
"Will Power"
60s
13 Sep 2018
The British Heart Foundation encourage people to leave a gift to charity in their will through this functional ad.


David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.