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 It's the work, stupid.

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First Direct
"Apology"

Matt said:

I remember when first direct was cool.


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Y&R London
(1-25 of 34)

Carpet Right
"Quality"
30s
10 Sep 2018
Carpet Right are well served by this neat 20" commercial which sends a strong signal about the quality of the carpets and other floor coverings that you can expect to find there.

Premier League
"PE Lesson"
30s
18 May 2018
This 30" Premier League ad sees English football's resident beanpole turn PE teacher.

J D Williams
"Summer Life"
30s
16 May 2018
JD Williams offer sartorial life advice in this ad promoting their summer collection.

J D Williams
"Spring Life"
30s
16 Mar 2018
J D Williams announce their Spring collection of fashion and homeware in this upbeat ad.

Road Safety
"Unchained Melody"
60s
14 Mar 2018
Th!nk put their own spin on a cinematic classic in this entertaining ad to discourage drink-driving.

Emirates
"Upgrade"
30s
8 Mar 2018
Hypnosis, juggling, and good old-fashioned flattery are just some of the methods used by air passengers keen for a cheeky upgrade.

Danone Light & Free
"Shadow Dance"
20s
3 Mar 2018
More shadowplay from Danone as the brand promote their Light & Free variant.

BBC Sport
"The Fearless Are Here"
90s
22 Jan 2018
Fear meets its match in this beautifully animated BBC Sport promo.

Actimel
"Winter Boost"
20s
1 Jan 2018
Actimel is the fuel behind this chap's transformation from sleepy bedhead to Action Dad taking his kids outside for some snowy fun.

First Choice
"Go Mahoosive"
2 mins
1 Jan 2018
This film employs whole-hearted commitment in a bid to lay claim to the idea that First Choice is the biggest and best option out there.

J D Williams
"Just for Kids?"
30s
3 Nov 2017
After an impressive start to their latest campaign, this ad for J D Williams feels as though it's gone slightly off-track.

British Legion
"Bloom"
30s
31 Oct 2017
The British Legion urge us to "rethink remembrance" in this poetic ad.

TUI
"You in the Middle"
90s
20 Oct 2017
TUI née Thomson must have wondered: "How do we celebrate our new name?". Why, with Chaka Khan, of course.

J D Williams
"The Lifestore"
60s
21 Sep 2017
Having reinvented themselves as a cool source of contemporary fashion for older women, JD Williams are now widening their reach.

BBC Sport
"Football Is... "
40s
8 Aug 2017
This BBC Sport promo highlights the myriad ways fans can keep up with the Premier League this season.

Danone Activia
"Percussion"
30s
13 Jul 2017
This ad for Danone Activia is a marked step up from their usual attempts to make 'digestive yogurt' sexy.

BBC Sport
"Extra Bounce"
40s
30 Jun 2017
This excellent film by directing duo The Dempseys launches BBC Sport's Wimbledon coverage in style.

Danone Activia
"Sugar-Free"
20s
4 Jun 2017
While two women chirpily try to work out what's changed about the advertised product, conveniently-placed billboards and buses give the game away.

BBC Sport
"FA Cup Final"
30s
25 May 2017
Arsenal play Chelsea in this weekend's FA Cup final, and the BBC conclude their own cup run with this black-and-white promo.

BBC iPlayer
"Steve the Dog"
60s
18 May 2017
BBC iPlayer introduce us to Steve, an amiable dog who's learning to love all the benefits of signing into the BBC app.

J D Williams
"Leap"
30s
10 May 2017
J D Williams's latest 'Spring into Summer' ad maintains the clothing retailer's good form.

Made by Dyslexia
"Dyslexic Sperm Bank"
2 mins 27s
9 May 2017
Charity Made by Dyslexia convert an empty shop into the world's first 'dyslexia sperm bank'.

Actimel
"Surfer"
20s
5 May 2017
Actimel once again focus on an elderly surfer, this time for another installment of their 'Wake Up, Shake Up' campaign.

Actimel
"Shake Up"
20s
4 May 2017
Actimel want us to 'wake up, shake up, and stay strong' in this upbeat ad.

Marks & Spencer
"Cocoa and Zest"
10s
12 Apr 2017
M&S continue to showcase its range of Easter confectionery with practiced bravado.


David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.