David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

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Sam Pilling
(1-25 of 30)

Starling Bank
"Set Yourself Free"
60s
4 Oct 2021
This Starling Bank commercial follows the company’s fourth Best British Bank award in a row - not bad for something founded in 2014.

Paralympics
"#WeThe15"
1 min 50s
19 Aug 2021
This spirited Paralympic communication directly confronts the notion that disabled people are inspiring simply due to their disability.

Churchill
"Slide"
30s
11 Feb 2021
Churchill once again eschew their jovial nodding dog for a calmer pooch with a can-do attitude.

IKEA
"The Hare"
90s
7 Sep 2020
Slow and steady wins the race in this entertaining ad for IKEA, directed by Sam Pilling.

Coors Light
"Fresh Climb"
60s
6 Feb 2020
Front crawl meets frostbite in this impressively crafted outing for Coors Light.

DJ Shadow
"Rocket Fuel"
3 mins 46s
18 Nov 2019
Director Sam Pilling's latest music video for DJ Shadow is a mischievous blend of archive footage and lunar fisticuffs.

Sennheiser
"Fashion Model"
30s
26 Sep 2019
German audio company Sennheiser take aim at dubious celebrity spokespeople through a series of ads directed by Sam Pilling.

KFC
"Chicken Town"
60s
22 Mar 2019
KFC take on fried chicken fakers in this portentous commercial which focuses on the high street poultry boom.

Samsung
"The Future"
60s
14 Feb 2019
Samsung's vision of the future may alarm those who prefer a flesh-and-blood tattoo artist.

Chaka Khan
"Goodbye Sadness, Hello Happiness"
4 mins 48s
9 Jan 2019
Set in seedy motel-land, 'Goodbye Sadness, Hello Happiness' has a real 70s vibe that Sam Pilling has worked to the max.

Nike
"Believe As One"
60s
16 Jul 2018
On the back of England's unexpected World Cup run, this ad for Nike celebrates the value of teamwork.

Lloyds Bank
"Beach"
60s
1 Apr 2018
Director and horse whisperer Sam Pilling delivers a stable's worth of support for Lloyds Bank.

Rolls-Royce
"One of One"
82s
29 Mar 2018
"Unique has no other", claim Rolls-Royce in this aquatic commercial.

Cadillac
"Keep Spinning"
30s
6 Sep 2017
Pulse's Sam Pilling delivers a history of auto and audio technology in one slick package.

Galaxy
"Thought Train"
60s
5 Sep 2017
Galaxy target mobile devices with this 60" sugar rush, promoting sweet escapism whenever and wherever.

Audi
"Drag Race"
30s
24 Jul 2017
Sorry, speed demons: Audi won't be drawn into a drag race. While its track rival accelerates into an early lead, the RS 5 takes its time.

Sky Sports
"No More One Horse Race"
45s
16 Mar 2017
Sky Sports draw from a different track sport in this beautifully shot Formula One promo.

BMW
"Free to Run"
60s
13 Oct 2016
BMW encourages us to embrace our inner child with this energetic commercial.

DJ Shadow
"Nobody Speak (ft Run The Jewels)"
3 mins 33s
29 Aug 2016
Things are getting tense and personal at a summit meeting of the world's superpowers in this superb promo for DJ Shadow and Run The Jewels.

Major Lazer
"Light It Up feat. Nyla & Fuse ODG"
3 mins 29s
23 Mar 2016
Sam Pilling's promo for 'Light It Up' is not what you'd expect at all. The surging Jamaican beat and Nyla's vocals keep the energy high... yet the film follows a Ghanaian family funeral.

Robinsons Fruit Shoot
"Adventurous Kids"
20s
17 Mar 2016
Once again, hi-energy youngsters careen around outside as if they've been fed speed sandwiches.

Dornik
"Drive"
5 mins 32s
5 Aug 2015
Pulse's Sam Pilling has done a cracking job in making a promo that complements Drive without descending into the sugary bootyfest you might expect.

Audi
"Born Restless"
40s
14 Jun 2015
A restless young Audi RS3 Sportback struggles to liberate itself from the ties that bind.

Lynx
"Bring The Quiet"
20s
4 May 2015
Another dynamic piece of work from a campaign that really gives Lynx's Black range a clear and appealing identity of its own.

The Weeknd
"Often"
4 mins 09s
26 Aug 2014
Director Sam Pilling creates some shots that are as smooth and immersive as a Valium bath in this promo for The Weeknd.


David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.