David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

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In an act of idiotic boldness, DAVID REVIEWS is restarting its social media presence from scratch. Please follow @MrDavidReviews on Twitter to be the first to see new work as we post it, and read our wry comments on what's happening in the world of advertising.


Ian Pons Jewell
(1-25 of 35)

Gentleman Jack
"Milestones (Director's Cut)"
1 min 39s
25 Jul 2021
This charming film for American whiskey Gentleman Jack asserts the idea that many of life's real celebrations should be attached to the minor milestones which we encounter every day.

Apple Watch
"The Future of Health: ECG"
24 Feb 2021
The lead in this Apple Watch commercial is, to paraphrase William Ernest Henley, the master of his fate, the captain of his soul, and the monitor of his heart.

Apple Watch
"The Future of Health: Workout"
24 Feb 2021
Next on the Apple Watch checklist is exercise, as shown by this fetching underwater commercial.

Apple Watch
"The Future of Health: Sleep"
24 Feb 2021
This 30" Apple Watch commercial evokes some of IKEA’s trips to the Land of Nod.

"First Steps"
3 mins 07s
12 Jan 2021
This epic commercial for Facebook's Oculus is a game changer.

Jack Daniel's
"First Timers"
10 Dec 2020
This feisty commercial from Jack Daniel's encourages viewers to get their groove back sooner rather than later.

Apple Arcade
"A New World to Play In"
27 Feb 2020
Fantasy and reality meet in entertainingly odd ways in this new commercial for the Apple Arcade platform.

"UK, U OK Hun?"
3 mins
26 Feb 2020
This fun commercial from mobile network Three assures the UK that there are better days ahead.

"Yoghurt Boy"
30 Jan 2020
This creepy-slash-cute ad for Skittles sees a butler tending to the needs of his obnoxiously-rich young client.

Apple Watch
"Series Five"
1 min 50s
16 Oct 2019
This slick communication for the Apple Watch draws attention to the tech's most 'important' feature - telling the time.

Diamond Producers Association
"The Diamond Journey"
3 mins 59s
14 Oct 2019
A diamond's journey through the ages takes centre stage in this intriguing film for the Diamond Producers Association.

State Farm
"On the Board"
4 Oct 2019
Acts of kindness are encouraged - nay, demanded - in this catchy commercial for US insurers State Farm.

James Massiah
"Natural Born Killers (Ride For Me)"
4 mins 55s
15 Sep 2019
It's the end of the world, happening not with a bang but a heatwave; the planet simmering like one big lobster pot slowly coming to the boil.

"6AM (Ready to Write) ft. Joe Rogan"
3 mins 58s
9 Sep 2019
Recreational drugs get surreal in this weird promo for Beardyman's latest single '6AM'.

"Further Than Ever"
2 mins 10s
25 Jun 2019
This Nike commercial is a sharp riposte to anyone who said "Let me give you a piece of advice" and thought the matter closed.

Virgin Media
17 Jun 2019
adam&eveDDB's first piece of work for Virgin Media is a blackly humorous twist on the brand's familiar bombast

"Call from Nature"
1 min 37s
1 Mar 2019
Michelob encourage beer lovers to, er, answer the call of nature in this impressive ad.

"The Name is the Idea"
26 Feb 2019
US financiers intend to be, well, allies to their clients - as demonstrated in this entertaining ad shot by Ian Pons Jewell.

"The Christmas Fool"
2 Nov 2018
Argos reveal a pint-sized CG imp is responsible for all festive mishaps.

"The Future is Built"
20 Oct 2018
Wieden + Kennedy have employed some blue sky thinking for their Ford debut… namely by drafting in ‘Breaking Bad' star Bryan Cranston as the marque's new spokesman.

"Phones Are Good"
2 mins 33s
17 Oct 2018
Three thumb their nose at technophobes with this excellent ad singing the not-so-humble phone's praises.

"Dare to Become"
30 Aug 2018
China dream big for the 2034 World Cup in this kinetic Nike commercial.

Dollar Shave Club
20 Jun 2018
Dollar Shave Club continue their surreal journey through the shaving senses with this entertaining ad.

Platanos Canarias
"Take Off"
27 Apr 2018
A couch potato turns into a literal rocket man in this zany commercial for Plátano de Canarias.

Canadian Olympic Committee
"Be Olympic"
14 Feb 2018
History of Art graduates will appreciate this beautifully-lit film for the Canadian Olympic Committee.

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.