David Reviews

 Biting the hand that feeds us since 2002.

Jaguar
"Anticipation"
60s
26 July 2017
UK Cars

This stylish ad for Jaguar riffs on the topic of anticipation. We see slick images of a snake coiled to strike, a diver about to spring, and a horse ready to charge, as Mark Strong describes 'the tantalising seconds before unleashing' in voiceover. Slow-motion shots heighten the drama, as waves crash and the new Jag takes off into the distance. Absorbing stuff.

Short Films
"Epic Fail"

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1-25 of 40892 Results

Jaguar
"Anticipation"
60s
26 Jul 2017
This stylish ad for Jaguar riffs on the topic of anticipation. We see slick images of a snake coiled to strike, a diver about to spring, and a horse ready to charge, as Mark Strong describes 'the tantalising seconds before unleashing' in voiceover. Slow-motion shots heighten the drama, as waves crash and the new Jag takes off into the distance. Absorbing stuff.

Alice Jemima
"Take Me Back"
2 mins 38s
26 Jul 2017
This halcyon Alice Jemima promo says thanks for the memories. A woman summons past acquaintances in a near-permanent daydream. Director James Heaphy flits between past and present as the protagonist revisits time well spent. A chilled soundscape and Jemima’s delicate vocals complete the video’s summery vibe.

Tom Grennan
"Found What I've Been Looking For"
3 mins 14s
26 Jul 2017
Powerhouse vocalist Tom Grennan returns with this stark promo to accompany 'Found What I've Been Looking For'. Shot primarily in black and white, with brief flashes of golden light for contrast, the video lets Grennan's voice and understated performance stand alone. Blank backdrops place the singer front and centre as a relentless guitar line lifts the raw vocals from the void.

Nike
"2-D Meets David"
41s
26 Jul 2017
2-D gets around, doesn’t he? Following another night on the lash, the Gorillaz frontman finds the keys to Stamford Bridge. Roman Abramovich may wish to review his security. The hungover sprite even finds his way into the Blues dressing room - and meets a nonplussed David Luiz. Well, that’s one way to launch your home kit.

Puma
"Camouflage"
90s
26 Jul 2017
Arsenal’s kit deal with Puma has produced some memorable work. This slick 90” film eschews first-team regulars in favour of unsigned talent. Hair cut and nails done, this diverse group has business to attend to. The six converge on a multi-storey car park. As the sun goes down, this three-a-side game sparks into life.

Tesco
"The Tender Tomato Grower"
30s
26 Jul 2017
Tesco’s ‘Food Love Stories’ strand now hits the fruit and veg aisle. Having caught the gardening bug as a child, this tomato picker takes pride in his harvest. The man’s in his element as tomatoes stretch as far as the eye can see. By returning to the source, the supermarket assures customers that their fruit is handled with care.

Nationwide
"Generation Z"
60s
26 Jul 2017
The latest film in Nationwide's poetic campaign sees Tyreece Akwasi Asamoah ruminating on the media's portrayal of information-age babies 'Generation Z'. While young people are depicted as 'lazy and meek, glued to smartphones', he explains, they are actually the ones fighting to build a future from the ashes of Trump, Brexit, global warming... you get the picture.

Plenty
"Super Juan"
30s
25 Jul 2017
As we’ve seen with the likes of Gio Compario and Aleksandr Orlov, a slight tweak here and there can keep long-running campaigns fresh. Say what you will about Juan Sheet - Plenty’s resident Spaniard has staying power. The matador first appeared in 2010 and has been spooking housewives ever since. It’s about time he received an upgrade - meet Super Juan.

San Pellegrino
"Bottlecaps"
60s
25 Jul 2017
Director Anders Hallberg focuses on the humble bottle cap in this globetrotting ad for San Pellegrino. Empire of the Sun provide the soundtrack as we follow a stylish group of friends from Milan around the world, decadently sampling the local cuisine and swigging fizzy water all the while. The brand's distinctive bottle cap provides a link between the scenes... although a vase of them on your coffee table is probably a bit much.

Nothing But Thieves
"Sorry"
4 mins 02s
25 Jul 2017
How would you spend your last two hours on Earth? Director Thomas James asks if we have any plans for doomsday in this Nothing But Thieves promo. Some drink to forget, others run for the hills… though business is booming for one riverbank preacher. As frontman Conor Mason sings “I’'m ready for it/I've been waiting so long”, the inevitable looms large.

Short Films
"Epic Fail"
5 mins 32s
25 Jul 2017
Many a political commentator has seen their careers hit by recent events on both sides of the Atlantic. In this age of self-serving allegations about fake news, Blinkink’s Greg Barth imagines a vote on world peace. As Trump, Brexit, and the general election have shown, nothing should be taken for granted. Despite the garish colours and outmoded tech, this film nails some thoroughly modern neuroses.

Go Compare
"Airborne"
60s
24 Jul 2017
While many would relish the chance to shoot Gio Compario out of the sky, Go Compare must think he’s doing something right. The ubiquitous opera singer commandeers an entire fleet for this 60" commercial. He and his musical flight crew claim there’s nearly £2 billion worth of savings to be made via the price comparison website.

Nissan Qashqai
"Paranoid"
40s
24 Jul 2017
”Technology means nothing if it doesn’t give you the edge”, claims this Nissan Qashqai ad. This seems rather at odds with Black Sabbath’s heavy metal anthem. Doesn’t help when one has to squint to read the advertised features, either. This bloke weaves through the city streets before surrendering his SUV privileges. Rock and roll.

Channel 4
"Austrian Grand Prix"
82s
9 Jul 2017
This promotional film for Channel 4's coverage of the Austrian Grand Prix is something of an oddity. It's a confection formed from glimpses of Arcade Fire performing 'Everything Now' and images from the race track, and it raises more questions than it answers. Like, are Arcade Fire connected in some way with the Austrian Grand Prix?

Eyejusters
"Simpler Solution"
30s
22 Jul 2017
Adjustable specs-mongers Eyejusters have developed a range of non-prescription glasses which the wearer can manually focus according to their needs. Anyone who has ever suffered the frustration of needing several pairs to hand at any given time will sit up and take notice... while the execution isn't ground-breaking in any way, the product is strong enough to do the heavy lifting.

Vic Mensa
"Rage"
5 mins 18s
19 Jul 2017
Rapper Vic Mensa has been steadily making a name for himself since 2009, and his first album for major label Roc Nation is hotly anticipated in the hiphop world. If bonus track 'Rage' is anything to go by, it's going to be pretty special. Reflecting on more turbulent times in his life, it comes with a promo by Andrew Donoho which takes the 'crash and burn' metaphor quite literally.

Lurpak
"Omlette"
34s
24 Jul 2017
You can’t make an omelette without breaking a few eggs, as the old saying goes - though Lurpak offer a stylish twist on the formula. One of three online ads from Lurpak Spreadable, the brand hits rewind on a cheese and pepper omelette. Accomplished food photography conveys the brand’s appreciation for natural ingredients.

Audi
"Drag Race"
30s
24 Jul 2017
Sorry, speed demons: Audi won’t be drawn into a drag race. While its rival accelerates into an early lead, the RS 5 takes its time. After all, slow and steady wins the race… though we’re sure the advertised coupé has more than enough poke. Lovely sound design as a roaring engine fades into Chitty Chitty Bang Bang’s ‘Hushabye Mountain’.

British Airways
"Billboard"
42s
24 Jul 2017
This bill poster needs a holiday. Luckily, the solution is staring him right in the face: BA’s direct flights from London to Fort Lauderdale, Florida. The protagonist’s wordless excitement is well played, while a plane soaring above his abandoned project is a nice touch. We’re sure it’ll be waiting for him when he comes back.

Renault Crossover
"Julia"
30s
20 Jul 2017
Renault continue their unconventional exploration of relationships in this strange ad. A woman rejects a man's proposal, leaving him full of regret about having her name tattooed on his wrist. Resourcefully he goes to a speed-dating event and finds himself another 'Julia'. Miraculously, she has a tattoo of his name left over from a past beau too! Excellent band Cake deserve better for their iconic version of 'I Will Survive'.

ITV Sport
"Women's Rugby World Cup"
60s
21 Jul 2017
This pacy ad for the Women's Rugby World Cup cleverly invites you to assume this is the men's game at first. Shots of pitches and changing rooms are soon ramped up with glimpses of training techniques; and the tension builds like the needle-drop moment on a dance floor. Then we get the reveal - these are women... and the action explodes. It's a great way to depict the sport as visceral and passionate - and something we want to watch.

Kellogg's Corn Flakes
"Cwmafan Rugby Club"
30s
21 Jul 2017
We’re back at Cwmafan Rugby Club as Kellogg’s Corn Flakes highlight another ‘Perfect Bowl’. This Cwmafan player has his breakfast technique taped: milk in the freezer, peanut butter in the microwave, then poured over corn flakes. “This is how the professionals do it”, he says - and it would take a brave soul to argue with him.

Lotto Euromillions
"Hot Sand"
20s
23 Jul 2017
A couple discover their beach vacation is a little too hot in this brief spot for Lotto Euromillions. A further riff on the 'nicer problems to have' campaign, we see the pair start off strong towards the sea, but soon they're hopping on tiptoe like the Pink Panther as they try to avoid too much toasty toe action. At least they'll be able to get some top-notch burn cream with that million quid prize.

Nationwide
"Spending Spree"
60s
23 Jul 2017
Poet and shopaholic Daniel Piper preaches caution when filling your online shopping basket. Led astray by "Steve_1962", Piper embarks on a one night binge, adding everything from pink mini fridges to every Friends season (on VHS, no less). For those with a little more willpower, Nationwide offer convenient access to their savings accounts.

Ford Fiesta
"Progress"
60s
21 Jul 2017
Ford have released this nostalgic film to celebrate the debut of its 'all-new' Fiesta. With thoroughly British actress Keeley Hawes behind the wheel, we see the new model take to the streets... and a trip through time. The ad sets out to position Ford as a constant through the nation's history, taking us from the first Fiesta leaving the factory in 1965 to today's new innovations.

1-25 of 40892 Results

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.