David Reviews

 Biting the hand that feeds us since 2002.

Estée Lauder
"Confidence is Beautiful"
30s
31 March 2017
USA Perfume

Most make-up ads focus entirely on the business of looking immaculate when preparing to go out for the evening. Here, Estée Lauder daringly suggests women have other things to do in their lives, such as work and/or have children. If you are one of those groundbreaking types, you can continue looking stupefyingly gorgeous regardless.

Samsung
"Ostrich"

Andy said:

Ha, bitter people with very poor reels.


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Estée Lauder
"Confidence is Beautiful"
30s
31 Mar 2017
Most make-up ads focus entirely on the business of looking immaculate when preparing to go out for the evening. Here, Estée Lauder daringly suggests women have other things to do in their lives, such as work and/or have children. If you are one of those groundbreaking types, you can continue looking stupefyingly gorgeous regardless.

Estée Lauder
"Favourite Angle"
30s
7 Sep 2015
"We all have a favourite angle", the VO claims as actress Eva Mendes indulges in a relaxing workout of the neck muscles. Well, at DAVID we're partial to an obtuse angle when the mood takes us, but it's not the sort of thing we tend to rate. The product is Estée Lauder's New Dimension serum, but there are so few dimensions to this ad it's hard to care.

Estée Lauder
"Modern Muse"
30s
22 Sep 2013
It's clear to us at DAVID HQ that this woman could have drenched herself in tramp's urine and she'd still be able to turn heads - so this ad's suggestion that other women can emulate her startling effect on the men she passes may be slightly flawed. But hey, maybe this stuff causes hallucinations or something.

Estée Lauder
"More Radiant"
20s
14 Jun 2012
A woman slides her finger around in the manner of someone using a touch-screen device. Meanwhile, a female voice-over rabbits on about the benefits of the advertised product using a series of platitudinous generalisations of the kind that we've come to expect from this sector of the market.

Estée Lauder
"Bloom"
20s
3 Dec 2010
There are times when ads for perfume are indistinguishable from those for fabric conditioners. Perhaps the advertised smelly stuff really does make you smell like a summer meadow as implied... but so does Lenor. And it even sounds like a perfume.

Estée Lauder
"You're Beautiful"
20s
6 Nov 2010
A bride has some flowers delivered by a young page boy on her wedding day... well, either that or the child is actually her groom and the whole thing's a little unedifying. After this intro, the rest of the ad concentrates on a special offer that enables punters to pick up a huge make-up kit.

Estée Lauder
"Wedding"
30s
5 Nov 2008
A bride at an outdoor wedding reception attracts the attention of males of all ages as she cavorts around the lawn. But this ad asks us to believe it has less to do with her beauty than with the perfume she is wearing. This, you won't be entirely surprised to learn, is the stuff being advertised by this humdrum ad.

Estée Lauder
"Signature Lipstick"
30s
20 Oct 2007
Apparently from the moment this product touches your lips you will know it's extraordinary. There's no evidence for this but as there appears to be an agreement among the cosmetics companies that all their ads will be crap there is no danger that the competition will come up with a better proposition.

Estée Lauder
"Summertime"
20s
1 Dec 2006
Gwynth Paltrow hums her way through Gershwin's Summertime as she sails a boat and tries to flog bottles of Pure White Lines a new scent from Estée Lauder that presumably smells of sweaty sailors or something equally unedifying.

Estée Lauder
"Meadow"
30s
14 Nov 2005
Gwyneth Paltrow looking like a Seveties poster girl burbling prettily about Estee Lauder's Pleasures in a field of pink flowers. Sugary enough to give David cavities at fifty yards.

Estée Lauder
"Beyond Paradise"
30s
8 Sep 2003


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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.