Maryland rapper Logic is known for his celebration of diversity, standing up as a champion for change in a rap scene which remains steadfastly conservative on certain issues (just check the YouTube comments...).
Having set himself apart as proudly supporting all races, creeds, and sexual orientations in his upbeat 'Black Spider-Man' promo, this video from director Andy Hines takes a more serious tone.
This is entirely appropriate as the song is named after the National Suicide Prevention Lifeline's phone number, with the narrative following a boy discovering his sexuality and struggling with the intolerance he finds along the way.
There is a happy ending, which is a relief after watching the rest of a promo which doesn't shy away from showing the devastating impact of homophobic bullying. It's a bold, much-needed move to reach a community often left out of discussions about homophobia - a really brave step in the right direction.