2017 has - for obvious reasons - seen demand for upbeat tracks soar. Luckily, rapper Logic supplies this optimistic anthem. The Maryland singer may not look like your conventional rap artist, but it’s hard to resist his celebratory rhymes.
Promoting diversity and staying true to one’s self, Logic and guest vocalist Damian Lemar Hudson parade through suburbia before hitting the city streets. It has all the OTT glee of a musical - and it ensures a light-footed watch.
Comic book fans will appreciate the title. At one point, Logic name-checks his fellow rapper Childish Gambino a.k.a. Donald Glover: “Spider-Man should be black/I vote for Glover instead” It’s a neat reference to Glover’s association with Miles Morales - the first black Spider-Man.
The superhero theme continues elsewhere as Hudson dons a Spidey-inspired costume in the rafters - we can imagine Marvel’s lawyers peering closely here.
Director Andy Hines ensures an uptempo and infectious spectacle. He handles crowd scenes particularly well, keeping the party flowing with some neat tracking shots. As for the zany feline epilogue… well, perhaps black Seinfeld is a suggestion too far.