David Reviews

 Biting the hand that feeds us since 2002.

Sälen
"So Rude"
3 mins 37s
17 July 2017
UK Promos

Sälen - a band who chose their name by throwing a dart at a map - create poppy electronica with an icy edge. Vocalist Ellie Kamio sounds deceptively sweet, but her lyrics - with track titles like 'Diseasey' and 'Heartbreak Diet' - are full of glacial disillusion. Their star is currently rising, and director/animator Kent Hugo mines Sälen's coldness with a CG promo that leaves nowhere to hide.

While we're ambivalent about 'So Rude', which never seems to quite get off the ground, the video is strangely compelling. It feels like a throwback to 2013, which saw a raft of promos incorporating hyper-real imagery for artists like Oneohtrix Point Never and Glasser. But the nightmarish distortion here takes its cue from Cool 3D World, the brainchild of web artists Brian Tessler and Jon Baken which is changing the landscape of 3D animation.

The artificiality Hugo concocts is as colourful as it is clinical, and this feels like an appropriate reflection of what Kamio and Sälen as a whole are trying to achieve.

KFC
"The Whole Chicken"

Ravi said:

Pass me a bucket...


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Sälen
"So Rude"
3 mins 37s
17 Jul 2017
Sälen - a band who chose their name by throwing a dart at a map - create poppy electronica with an icy edge. Vocalist Ellie Kamio sounds deceptively sweet, but her lyrics - with track titles like 'Diseasey' and 'Heartbreak Diet' - are full of glacial disillusion. Their star is currently rising, and director/animator Kent Hugo mines Sälen's coldness with a CG promo that leaves nowhere to hide.


David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.