David Reviews

 Biting the hand that feeds us since 2002.

Kelela
"LMK"
3 mins 27s
10 August 2017
UK Promos

Björk collaborator Andrew Thomas Huang has created a richly layered promo for R&B singer Kelela's 'LMK'. Whether her music does anything for you or not, his visuals give the impression that Kelela means business and we should sit up and listen.

The wavery bassline is reflected in Huang's fuzzy colour palette, accentuated by shadows and pierced by streaks of light. Meanwhile, the camera angle, askance and looking upwards, adds an unsettling feel to the clip as if Kelela could kick us in all our vulnerable spots with a well-aimed stiletto if she chose to.

It's both claustrophobic and inviting in just the right way to make fans of the genre feel it's edgy without losing that mainstream touch - a neat trick.

HP
"Z VR Backpack"

Matt said:

Whatever you think about this, watch it a second time without sound.


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Kelela
"LMK"
3 mins 27s
10 Aug 2017
Björk collaborator Andrew Thomas Huang has created a richly layered promo for R&B singer Kelela's 'LMK'. Whether her music does anything for you or not, his visuals give the impression that Kelela means business and we should sit up and listen. The clip is both unsettling and inviting in just the right way to make fans of the genre feel it's edgy without losing that mainstream touch - a neat trick.


David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.