David Reviews

 Biting the hand that feeds us since 2002.

Channel 4
"Fifty Shades of Gay"
40s
20 June 2017
UK TV Stations

Fifty years since homosexuality was decriminalised, Channel 4 present a colourful trail for its 'Fifty Shades of Gay' season. The droll title gives us a good idea what to expect from the programme schedule, encompassing both serious and celebratory subject matter. It's also a salient reminder of how far attitudes have progressed on and off-screen since 1967.

Jurys Inn
"The Trolley"

Ben said:

I think it looks a bit cheap


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Channel 4
"Fifty Shades of Gay"
40s
20 Jun 2017
Fifty years since homosexuality was decriminalised, Channel 4 present a colourful trail for its 'Fifty Shades of Gay' season. The droll title gives us a good idea what to expect from the programme schedule, encompassing both serious and celebratory subject matter. It's also a salient reminder of how far attitudes have progressed on and off-screen since 1967.

Channel 4
"Brit Stick"
40s
12 Jun 2017
Despite the current political quagmire, Channel 4 believes there's still hope for 2017... all we need to do is, well, stick at it. This wry spoof introduces audiences to 'Brit-Stick' - an adhesive with altruistic properties. While we're unlikely to see it on shelves any time soon, the broadcaster's light-hearted schedule encourages us to laugh in the face of adversity.

Channel 4
"Your First Time"
60s
30 May 2017
This cheeky ad for Channel 4 sees a collection of celebrities associated with the channel recalling their first time. Laden with innuendo, it takes a moment to realise they're talking about the first time they voted, which considering the film includes lines like 'it was the size of a bookie's pen' and 'it exploded all over me' isn't surprising. Leave it to Richard Ayoade to take the innuendo too far, the rascal.

Channel 4
"All Aboard"
20s
29 May 2017
Channel 4 reveal their own campaign bus as the broadcaster prepares for more irreverent election coverage. Jeremy Paxman's VO admits their route is sketchy at best... but he, Richard Osman, and David Mitchell will do their best to keep audiences in the loop. After interrogating Theresa May and Jeremy Corbyn, Paxo can now play for laughs.

Channel 4
"MIND Annoucement"
27s
11 May 2017
Channel 4 draw attention to Mental Health Awareness Week by giving their familiar pre-show idents some new voiceovers. The new announcers are upfront about their mental health issues, being frank in an effort to erase the stigma still associated with mental illness. There's also a Twitter hashtag onscreen for viewers to join the conversation with experiences of their own.

Channel 4
"Western Flag"
20s
23 Apr 2017
Channel 4's Man Made Planet Season continues with this short burst of 'Western Flag' - a piece of digital art by John Gerrard. The project recreates Spindletop, Texas - the supposed birthplace of the American oil rush. Should this 20" snippet pique your interest, you can visit the broadcaster's YouTube page to enjoy an uninterrupted 'live-stream'.

Channel 4
"Man Made Planet Season"
40s
14 Apr 2017
To introduce Channel 4's 'Man Made Planet' season, a striking montage of images depict the indelible stamp humankind is putting on the Earth. Each snappy edit reflects the shape of the pale blue dot we call home, and gives us a very real sense of the way we are propelling ourselves into the Anthropocene Age without a brake to postpone the consequences.

Channel 4
"Formula One"
37s
13 Mar 2017
This busy promo for Channel 4’s Formula One coverage draws from the cosmos as much as the racetrack. We only hear a snippet of Fleetwood Mac’s ‘The Chain’ before a supersonic audio track kicks in. With the broadcaster showing ten live races in 2017, racing fans can guarantee at least some free-to-air thrills this season.

Channel 4
"Bat-Pun"
10s
3 Feb 2017
Lego Batman is back in another amusing ident for Channel 4. This time the cocky caped crusader is armed with all his usual bat-toys plus a special weapon: puns. Somewhere, Ben Affleck is crying into his muesli about being the third-best Batman this decade. Sorry Batfleck, Will Arnett's spot-on delivery has him up there with the greats.

Channel 4
"Awesome Show"
10s
2 Feb 2017
Batman thinks he’s got this Channel 4 announcer gig taped: the outspoken superhero has commandeered the station’s recording booth and wants everyone to know it. Well, at least Bats has a fallback career if he ever tires of crime-fighting. This is one of eighteen ads promoting ‘The Lego Batman Movie’.

Channel 4
"Bat-Continuity"
20s
1 Feb 2017
Lego Batman’s a busy brick at the moment. Having starred in ads for Sky and Chevrolet, he’s now introducing Channel 4 programmes. Well, that was the plan. Instead, he takes the opportunity to remind viewers there’s only one Batman. The broadcaster will be hoping the egotistical hero sticks to the script over the next few days.

Channel 4
"Alternative Facts"
40s
1 Feb 2017
Jon Snow is styled as an American news anchor in this satirical ad for Channel 4's week of programmes exploring the phenomenon of fake news. The headlines are, unfortunately, just plausible enough to give us pause before the joke hits ('Trump covers the White House in gold leaf'... we've heard weirder). We particularly enjoy the rolling banner at the bottom of the screen, featuring such breaking news articles as 'Trident accidentally nukes the moon'.

Channel 4
"We're Going on a Bear Hunt"
30s
15 Dec 2016
The makers of Christmas classic 'The Snowman and The Snowdog' have adapted children's classic 'We're Going On A Bear Hunt' for Channel 4 this festive season. This beautifully animated bumper for the half-hour special features the intrepid family climbing over pieces of the 4 logo... while a bigger creature hides from view. He's behind you!

Channel 4
"Spies Teaser"
10s
9 Dec 2016
Channel 4 leak some intriguing intel on a project airing in the new year. We don't know if the broadcaster is risking life and limb bringing us information on 'Spies', but we "already know too much" according to the on-screen text. The viewer's mission (whether they choose to accept it or not) is to sit tight until January and await further instructions.

Channel 4
"Connections to 4"
65s
29 Nov 2016
Channel 4's cultural importance has been reinvigorated by its coverage of the Paralympics and it has built on a legacy of inclusiveness at a time when we need the values it espouses more than ever. This film reminds us of the meaning of '4' as it attaches itself to those whose voices wouldn't necessarily be heard with the broadcaster's commitment to diversity.

Channel 4
"Voices of 4"
2 mins
17 Nov 2016
This film introduces another diverse cast of continuity announcers. From a drag queen introducing Gogglebox, to the UK’s only Manx Gaelic class presenting The Simpsons, they’re all connected by the number - you guessed it - four. Like Channel 4’s recent visit to Leicester's Narborough Street, these vignettes let both personalities and inclusivity shine.

Channel 4
"Fright Bites"
20s
26 Oct 2016
Channel 4 promise to deliver some short sharp shocks in this ad for their 'Fright Bites' series of short horror films. The sinister six range from four to six minutes, playing on common fears such as handsy spirits and crazy old ladies. The clown episode might be a wee bit dicey given the current epidemic of weirdos in masks scaring the pants off people, but the rest leave a lovely chill behind. Might be keeping the lights on tonight.

Channel 4
"Leicester Announcers"
60s
1 Aug 2016
While the lot of LGBT people, disabled people, non-white people and women has - to a greater or lesser extent - improved since Channel 4's foundation in 1982, recent events have illustrated the underlying fragility of this progress. So what better time to celebrate the diversity found in multi-cultural Leicester?

Channel 4
"Book Shop"
20s
26 Jul 2016
We'd love to know what Dylan Moran's morose bookseller, Bernard Black, would make of chirpy Ian here. The proprietor of Tin Drum Books continues Channel 4's experiment on Leicester's Narborough Road by announcing one of the broadcaster's programmes. In this instance, it's The Job Interview - an ordeal Ian happily hasn't endured for forty-eight years.

Channel 4
"Luigi"
30s
26 Jul 2016
Channel 4's trip along Leicester's Narborough Street takes them to Luigi's barbershop, where the silver-haired snipper has a go at introducing Child Genius to the viewing masses. While the broadcaster's usual announcers needn't fear for their long-term employment, we can't help but appreciate Luigi's insistence that his hair looks good for the cameras. Most professional.

Channel 4
"Accessibility"
60s
20 Jun 2016
This spot brings our attention to Channel 4's Access Services, which are designed to help people with visual or hearing disabilities. It uses a simple but effective combination of animation and live action to convey the extent to which the services can make a difference, and stars a cartoon version of Adam Hills who has his very own (very human) signer.

Channel 4
"Eden Teaser"
20s
15 Jun 2016
Channel 4 tease the tellybox's latest trip into the wilderness with this ad for Eden. Against what looks to be the imposing scenery of the Scottish Highlands, a series of supers allude to a world where the vagaries of modern life have no place. With survivalist television continuing to pique audience interest, it will be interesting to see how the channel intend to shake up the formula.

Channel 4
"Alan Carr"
40s
19 Apr 2016
There's more pep to this edition of 'Chewing the Fat with Underdog' thanks to chat show host Alan Carr becoming the interviewee for a change. While he describes his career trajectory at Channel 4, Underdog shows canines do indeed dream as he imagines life as Carr's replacement. Alas, no amount of doggy kibble will turn this interview around.

Channel 4
"21 Seconds"
40s
13 Apr 2016
This isn't our favourite C4 promo work but - to be fair - that's a high bar. In this execution of a series featuring the chat-show canine, the dogged host challenges guest Ashley Walters to extol the station's benefits in 21 seconds - a nod to the actor's So Solid Crew days. It feels like it's at least one joke too far from its original premise.

Channel 4
"Greg Davies"
40s
24 Mar 2016
Both Greg Davies and Underdog seem at a loss in this latest spot for Channel 4. Davies pretends to be ill-at-ease as he tries to talk about the impact his breakthrough had on him because Underdog has put an image in his mind that he can't shake. The in-joke has been taken a bit too far this time and the edginess seems a bit too real.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.