David Reviews

 Biting the hand that feeds us since 2002.

H & M
"A Magical Holiday"
3 mins 19s
30 November 2017
UK Clothing Retailers

Following their last epic Christmas ad (directed by Wes Andersen), H & M employ director Johan Renck to conjure a very modern fairy tale for this year's festive offering. Starring Nicki Minaj, Jesse Williams, and John Turturro, the film features a father telling his daughter a bed time story... which comes to life.

The execution here is delightfully quirky, as the tired dad skimps on the story's details (the kid finds Bad Santa's address... because the internet) and the kid interrupts to change or question things. The performances are spot on, from Minaj's inexplicably British 'Wisest Thingy' to the confident kid at the centre of the story - not to mention Tuturro's gleefully wicked turn as Santa's evil brother.

Excellent comedy and lovely design work mean the three minute running time flies by, and we'd happily come back for multiple viewings. It all adds up to a very magical holiday ad.

Allegro
"The Talisman"

Ben said:

Teepee, tomahawk, headdress, talisman. Hmmm. Not very PC.


CLICK HERE TO SEE CLIP

QUICK SEARCH

1-25 of 92 Results

ADD SEARCH RESULTS TO A LIST

H & M
"A Magical Holiday"
3 mins 19s
30 Nov 2017
Following their last epic Christmas ad (directed by Wes Andersen), H & M employ director Johan Renck to conjure a very modern fairy tale for this year's festive offering. Starring Nicki Minaj, Jesse Williams, and John Turturro, the film features a father telling his daughter a bed time story... which comes to life. The execution is delightfully quirky, and we'd happily come back for multiple viewings.

H & M
"The Secret Life of Flowers"
4 mins 06s
25 Oct 2017
Baz Luhrmann revisits Brideshead in this film for H&M's Erdem collaboration. The production looks exquisite, as a cascade of flowers grows throughout the mysterious and decaying mansion of Reddham Gardens, owned by the cryptic Lady Demere. Bright young things swan around in the collection's ambitious autumn florals, delivering the occasional dialogue about rejecting normality and taking the road less travelled.

H & M
"Weeknd Stroll"
30s
12 Oct 2017
The Weeknd takes a stroll through Los Angeles in this H&M commercial. Well, sort of. The Canadian singer models the fashion retailer’s latest threads against a constantly changing backdrop. The LED set allows him to perfect his moody strut in style. Meanwhile, Mr Weeknd’s ‘Nomads’ provides the apt soundtrack.

H & M
"Karaoke"
2 mins 30s
15 Sep 2017
Rumour has it that those at the top of the creative tree at adam&eveDDB have been trying to identify an opportunity to incorporate Wham!'s Wham Rap! into a commercial for years. If this is true then they seem to have found the perfect moment to unleash it. This ad for H&M is given a huge dollop of energy by George Michael's perfect 1980s earworm, and you may find yourself forming a new appreciation for a song that once seemed quite inconsequential.

H & M
"Erdem"
30s
20 Jul 2017
This teaser is just enough to whet our appetites for director Baz Luhrmann's upcoming film for H & M. The short clip shows characters shot from behind, giving us a glimpse at the brand's collaboration with designer Erdem Morilioglu. Luhrmann's visuals are characteristically lush and dramatic even in such a brief excerpt - keep 'em peeled for the full film coming soon.

H & M
"Sunshine"
60s
23 May 2017
Nancy Sinatra and Lee Hazlewood's 'Summer Wine' lends retro appeal to H&M's summer commercial. Even if the cast seem blasé about their surroundings, Sinatra and Hazlewood's duet matches Dan Moran's halcyon grading. The compositions are well-judged, too; balmy with a hint of David Hockney's 'A Bigger Splash' for good measure.

H & M
"Field"
30s
31 Mar 2017
The Kinks's 'Set Me Free' brings a carefree vibe to H&M's latest spring commercial. These two models throw some shapes in a sun-kissed field, accompanied by a giant mirror for good measure. The setting complements the high street label's flower child range, while the target market will be hoping there are enough sunny days to do their purchases justice.

H & M
"The Weeknd"
90s
8 Mar 2017
This short for H&M sees music star The Weeknd exploring his adopted home city of Los Angeles. In voiceover, he discusses his feelings on the concept of icons (hint: not impressed) and how the city fuels his creativity. While it's all a bit esoteric, the film benefits from a 90" running time which allows its ideas to develop.

H & M
"Come Together"
3 mins 52s
27 Nov 2016
There are few directors whose style is as distinctive as Wes Anderson and no self-respecting movie fan could look at this without immediately recognising it as his work. All of Anderson's familiar trickery has been deployed but don't let that fool you into thinking a square peg has been lodged into a round hole - the effect is entirely on point and is directed towards creating an utterly charming Christmas commercial.

H & M
"She's A Lady"
72s
7 Oct 2016
It's heartening to see H&M following the advertising zeitgeist of showing their customers more than just gorgeous models wearing their clothes. DAVID is impressed with the diversity of cast here, showing us many different ways to be 'a lady' and treating them all as equally valid. H&M's new campaign for autumn 2016 is accompanied by a new version of 'She's a lady,' created and performed by Lion Babe.

H & M
"She's A Lady"
10s
7 Oct 2016
This excerpt from H&M's longer ad for their autumn campaign features actress and trans activist Hari Nef and Fatima Pinto, one of the top Muay Thai fighters in the world. H&M show us there's no one way to be a woman with this campaign. Their message is clear: all kinds of women are welcome in their stores, and they don't care what anyone thinks about it.

H & M
"The Road Trip"
5 mins 20s
29 Sep 2016
H & M's odd couple of David Beckham and Kevin Hart hit the road to Las Vegas... or ruin, more like. Seems like the latter has decided 'I, Beckham' would work better as a musical, and David is last to know as always. Once again identically dressed in the retailer's threads, the duo pick up from where they left off last year with two likeable performances.

H & M
"Back To School 2016"
1 min 42s
5 Sep 2016
There are some groovy little movers and shakers out there, folks: it's always a bit sobering when a pre-schooler can strut their stuff better than you can. This spot shows how the kids with the best breaks are cooler than liquid nitrogen and invariably dressed in H&M. It's a lovely bit of filming - each member of this crew, from tots to teens and in-between - are perfectly at home in front of the camera, though maybe a tighter edit would give it even more impact.

H & M
"Coachella is Everywhere"
1 min 40s
11 May 2016
This year's Coachella festival may have been and gone, but the California magnet for the young, the hip, and the famous lives on in this evocative H & M commercial. To a breezy rendition of 'California Dreamin'', a diverse band of free spirits turn deserts, housing estates, and rooftops into their own party havens. By dressing in the retailer's Coachella-inspired threads, they can supposedly channel the spirit of the festival all year round.

H & M
"After School Sessions"
70s
9 Apr 2016
Bright-eyed and possessing an appreciation of 1970s soul music, the cast of this H & M commercial produces a sugar-sweet rendition of Chairmen of the Board's 'Everybody's Got A Song To Sing' while modelling the retailer's collection of children's threads. It's definitely an Americanized depiction of playtime, but the sunny photography does a good job of presenting H & M's spring summer range for the teeny and trendy.

H & M
"City Diaries"
55s
23 Mar 2016
A stylish spot for H&M featuring supermodels Mica Arganaraz and Rianne van Rompaey, who swan around various cities looking leggy and luscious. While the clothes would probably look like a heap of curtains on anyone under 6' 5", the vibe is lovely - mostly thanks to the atmospheric instrumental by wunderkind musician-producer Mura Masa.

H & M
"Trendsetter"
80s
8 Feb 2016
Having previously taken advantage of David Beckham's hitherto untapped comedic potential, H & M bring back the man in his capacity as someone - in the parlance of Derek Zoolander - really, really, ridiculously good looking. The ad has Becks hitting the town while wearing items from his Modern Essentials range. Turns out the whole town has the same idea.

H & M
"Katie Perry"
2 mins
28 Nov 2015
H&M's Katie Perry special has the same effect as a surfeit of butter icing. Dressed mostly as a Christmas tree fairy, she hovers over the festive spectacle of tin soldiers, polar bears and candy canes singing her lungs out. It's lavishly done and everything, but is too Americanised for our more restrained sensibilities and her wish that we should have "happy and merry holidays" is, quite frankly, excessive.

H & M
"Modern Essentials"
6 mins 50s
29 Sep 2015
The full version of the film so brilliantly teased last time out has landed and it's fair to say that H & M's unorthodox pairing of David Beckham and Kevin Hart delivers in its near-seven minute form. The 'I, Beckham' movie is in the works - not that poor David is in the loop - and leading man Kevin is keen to go beyond Method for the role. Armed with notes and a blissful ignorance of boundaries, he sets out to find just what makes Goldenballs tick.

H & M
"Fall In Love 2015"
90s
27 Sep 2015
In this minute-and-a-half-long paean to Autumn style, we have a beautiful couple strolling around somewhere classily European with a somnolence borne of their own and each other's gorgeousness. French singer Petite Meller regales us with a breathy version of The Velvet Underground's 'Sunday Morning' as the pair wander about looking suitably retro, and the whole piece is shot as if on home movie film. Very 60s, and very gorgeous.

H & M
"Beckham Meets Hart"
30s
22 Sep 2015
It's time to scrap the 'golden rule' when it comes to working with David Beckham which was - as many of you will probably remember - whatever you do, don't give him a line. In this teaser for H&M, Beckham puts in such a naturalistic performance that it's hard to imagine acting has ever been a problem for him and much of the credit for that has to go to director Fredrik Bond.

H & M
"Close The Loop"
90s
17 Sep 2015
The message behind this excellent piece of communication from H&M may be a little flawed but you can't fault its execution. Iggy Pop's VO urges everyone to break the rules of fashion... and as is so beautifully demonstrated, the sheer number and diversity of those rules are legion. We shouldn't require companies to have an unblemished record in all areas of business before we allow them to proffer an important message about the environment and this is a really attention-grabbing piece of work.

H & M
"Back to School"
20s
13 Aug 2015
Attractive photography combined with sharp editing and a well-chosen track are the usual elements in an H & M ad and all three are on display here. H & M aren't necessarily the first retailer that you'd associate with the 'back to school' proposition but who says school uniforms are the only clothing the children will need at the end of the summer holidays?

H & M
"Tomas Berdych and Friend"
20s
15 Aug 2015
International tennis star Tomas Berdych is one of H&M's new style ambassadors for Autumn and Winter, and in this spot we see him and an unidentified female athlete (anyone?) working out in various H&M activewear gear on a rooftop gym. It's all rather classily done, and if nothing else you have to admire the strength of his friend's triceps.

H & M
"Summer 2015"
1 min 42s
3 May 2015
An inordinate amount of time is spent showing a quartet of busy models each getting an urgent call that makes them drop everything and head off to a beach to sashay about in H&M-wear. Frankly we can't imagine feeling so pumped up about a swimwear collection to skydive into the requisite location, but then no-one here at DAVID is, as they say, beach body ready. Or ever likely to be.

1-25 of 92 Results

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.