David Reviews

 Biting the hand that feeds us since 2002.

American Airlines
"Flying's Old Hat"
20s
7 October 2013
UK Airlines

Odd use of "old hat" here - we know it as meaning outdated, but in this context it seems to mean 'no big deal'. And wait... just as we're digesting that, here's another little nugget - the VO is Jon Hamm. How ironic considering that in Mad Men, Don Draper's airline account which suffered a major plane crash was... American Airlines.

Verisure
"Rabbit Party"

Matt said:

Convention says: Alarm your audience just enough, then reassure them that your product is the solution to their fears.


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American Airlines
"Flying's Old Hat"
20s
7 Oct 2013
Odd use of "old hat" here - we know it as meaning outdated, but in this context it seems to mean 'no big deal'. And wait... just as we're digesting that, here's another little nugget - the VO is Jon Hamm. How ironic considering that in Mad Men, Don Draper's airline account which suffered a major plane crash was... American Airlines.

American Airlines
"Bed"
20s
7 Oct 2013
Naturally you'll all want to rush out and book your flight on a plane whose seats metamorphose into beds in first and business classes. That is, if you're not too exhausted from changing the world. Because if you are, this spot suggests, such a transition from the upright to the horizontal will be lost on you. So the point of them is...?

American Airlines
"New Planes"
20s
2 Oct 2013
Do we really need to know that American Airlines is getting new planes? Probably not, unless you're a diehard plane spotter or have an obsessive desire to familiarise yourself with the inner workings of any new model in case of a potential malfunction whilst on board.

American Airlines
"Looking Up"
30s
4 Mar 2013
People look up in awe as they sense "a change in the air". Presumably they all have terrific eyesight because American Airlines have a new logo (which, admittedly, is slick) and they're busy admiring it as the planes fly past at 37,000ft. But to get any understanding of what's actually going on, you need to visit the website, whose address appears fleetingly at the end.

American Airlines
"The Individual"
40s
8 Nov 2011
Kevin Spacey showcases his versatility in this commercial for American Airlines by playing each of several passengers preparing for a journey on one of their planes. Plainly, the intention is to draw attention to their tendency to treat each passenger as an individual... even those who aren't world famous actors.

American Airlines
"Dine Upon Request"
20s
8 Nov 2011
Different facets of what Kevin Spacey enjoys when he's aboard a plane are explored by this ad which has him playing three different characters (as well as himself). It's an interesting approach and one that allows the actor to show off a bit.

American Airlines
"Mobile Boarding Passes"
20s
8 Nov 2011
The three characters played by Kevin Spacey show different levels of interest in technology before the actor shows himself to be a fan of the middle way. The point being that you can check in using a mobile device these days... which is clever.

American Airlines
"The Individual"
60s
13 Nov 2011
Kevin Spacey showcases his versatility in this commercial for American Airlines by playing each of several passengers preparing for a journey on one of their planes. Plainly, the intention is to draw attention to their tendency to treat each passenger as an individual... even those who aren't world famous actors.

American Airlines
"Seats"
50s
16 Jan 2010
This vintage commercial wryly speculates on what might have happened to the seats that the advertised airline has removed from its planes. Using music which could have come from Twin Peaks, the seats are spotted in the unlikeliest of places.

American Airlines
"Business Class"
40s
24 Mar 2009
Kevin Spacey has replaced James Gandolfini on this campaign and has immediately made it more appropriate to British sensibilities. The late-night dog-walker explains that we each have our own notions of the perfect seat... and American Airlines has the lot.

American Airlines
"Wines"
20s
3 Jun 2007
Amusing though this is, isn't there a slight danger they are implying there is a danger that if you fly with this airline you are likely to be sat next to a really annoying, overweight American? (Something that ranks only just behind crashing as a fear among air passengers).

American Airlines
"Screen"
20s
23 May 2007
James Gandolfini is one of those actors whose image is so closely aligned to the character he is most famous for playing that when another passenger on a plane starts bothering him with non-stop natter, you expect him to batter the fellow to death with an in-flight magazine. Alas no.

American Airlines
"James Gandolfini's New York"
40s
6 May 2007
A return to New York City for this campaign that attempts to persuade us that because New Yorkers are the most difficult bastards in the World and American Airlines has to deal with a lot of them, we should trust them to deal successfully with our needs.

American Airlines
"Headphones"
20s
21 Feb 2006
James Gandolfini from The Sopranos tells us that in a city with eight million inhabitants and 200 different languages, peace and quiet are valuable commodities... thus, he's impressed with American Airlines's headphones that cut out ambient noise.

American Airlines
"City That Never Sleeps"
20s
14 Nov 2005
James Gandolfini from the Sopranos reminds us that New York is the City that never sleeps as he gets comfy on board a plane thanks to the beds available on American Airlines... let's hope he doesn't wake up with a horse's head in the seat beside him. This happened to DAVID once... bloody stag parties.

American Airlines
"Fussy Foodsters"
20s
3 Oct 2005


American Airlines
"James Gandolfini"
40s
15 Sep 2005


1-17 of 17 Results

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.