David Reviews

 Biting the hand that feeds us since 2002.

Fiat
"The Stork"
40s
3 July 2017
Italy Cars

This unusual ad for Fiat seems to suggest that children are magically assigned to families based on vehicle size. A bundle of joy is delivered by a stork, but the bird spies the new 500L across the street and hops over to give its charge a life replete with roomier transport. Someone's about to get a hell of a shock on their way to work...

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"July 11th"

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Fiat
"The Stork"
40s
3 Jul 2017
This unusual ad for Fiat seems to suggest that children are magically assigned to families based on vehicle size. A bundle of joy is delivered by a stork, but the bird spies the new 500L across the street and hops over to give its charge a life replete with roomier transport. Someone's about to get a hell of a shock on their way to work...

Fiat
"Men With A Mission"
55s
3 Jul 2015
Features of the advertised car are brought to life in the shape of human attributes in this clever Italian film for Fiat. Using well-known comedy tropes, a series of near-mishaps are avoided by interventions based on the car's gadgets. Through this mechanism we come to recognise that the car itself is a real life saver.

Fiat
"Cult Couture"
30s
5 Jul 2014
Pharrell Williams makes us all feel Happy, doesn't he? His unstoppably upbeat track would enliven any footage and it certainly helps Fiat project the idea that their cars are enormously fun in this sweet film, which uses a split screen plus a combination of live action and animation.

Fiat
"Endless Fun"
30s
18 Jun 2014
This American ad for Fiat looks to cash in the current popularity of animated GIFs and is - apparently - entirely composed from the voguish online entertainments. Will this prove a popular use of this unsophisticated technique? Who knows? But there's a distinct possibility that this will have the same effect on GIFs that Jeremy Clarkson's habitual use of Levi's had on the iconic blue jeans.

Fiat
"Feelin Good"
3 mins
15 Aug 2010
An extraordinary film for Fiat creates a visual link between small figures hanging inside the windscreen of the advertised car and people on club dancefloors. It's an interesting piece of timing by the Italian car maker... it doesn't feel like car sales are about to recover, does it?

Fiat
"The Fleet"
3 mins
15 Mar 2010
Is it an ad or is it a sitcom? Well, according to Fiat, it's both. There are some genuine laughs in this lengthy piece featuring comedy actor Phil Cornwell as Pete, the manager of a firm looking to buy a fleet of vans. The other nine episodes will be available online.

Fiat
"Scrapped Car"
30s
25 May 2009


Fiat
"Bounce"
40s
20 Jan 2009
A re-edit of a commercial from last year has people holding placards bouncing up towards the camera before the car itself does the same. The black background brings emphasis to proceedings, improving on what was already a strong idea.

Fiat
"Trampoline"
40s
17 Jul 2008
A fun ad for the Fiat designed to let us know that the car itself is fun. A trampoline is used by people who hold up various placards indicating attributes of the car before the automobile itself appears to bounce on it. How pleasing is it to see a car ad which is unorthodox without trying to do a 'Honda'?

Fiat
"Paul"
30s
18 Feb 2004


Fiat
"Legoland Tickets"
10s
11 Feb 2003


Fiat
"Stiletto"
30s
11 Feb 2003


1-12 of 12 Results

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.