David Reviews

 Biting the hand that feeds us since 2002.

Lidl
"Jersey Royals"
30s
8 May 2017
UK Supermarkets

Lidl vouch for the quality and provenance of their spuds in another cynic-addressing ad. The supermarket continue their fight back against fake news by assuring us that their Jersey Royals are - in fact - definitely from Jersey. This is explained by a bloke who emphasises doing everything by hand to ensure quality. No word on the potatoes' royal lineage, though.

Kellogg's Corn Flakes
"Linda, George and Pete"

Gary said:

This is so lazy - Gogglebox again used as an idea. nothing new here.


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Lidl
"Jersey Royals"
30s
8 May 2017
Lidl vouch for the quality and provenance of their spuds in another cynic-addressing ad. The supermarket continue their fight back against fake news by assuring us that their Jersey Royals are - in fact - definitely from Jersey. This is explained by a bloke who emphasises doing everything by hand to ensure quality. No word on the potatoes' royal lineage, though.

Lidl
"The Smyths"
60s
4 May 2017
Lidl Ireland kicks off a new documentary-style campaign with a pair of entertaining ads. Taking inspiration from the likes of Gogglebox and First Dates, the campaign by Chemistry uses a 'TrolleyCam' to get up close and personal with the public as they go about their weekly shop. This film - focusing on the Smyth family - perfectly captures the hectic experience of shopping with children.

Lidl
"The O'Connors"
60s
4 May 2017
Another funny film from Lidl Ireland focuses on the O'Connor family's weekly shopping trip. This time we're entertained by the balancing act of trying to stock the cupboards for a meat-eater and a vegan - quite the feat while deprived of caffeine. The awkward pause after Mum suggests a family pack of condoms is a highlight.

Lidl
"Easter Panic"
20s
6 Apr 2017
Social media user "Ladycrazycat" is stressed out.. and not about her supposedly deranged moggy. No, she's hosting her first Easter lunch and could do with some culinary advice. Luckily, the budget supermarket have enough meat, veg, and desserts to keep her guests satisfied. "Ladycrazycat" will be delighted... if she actually exists, of course.

Lidl
"Chocolate Treats"
20s
3 Apr 2017
As the supermarkets bid for our Easter custom, Lidl keep things simple as they showcase their range of seasonal confectionery. We're introduced to a cast of chocolate animals, including Bertie the bunny, Hettie the hen, and Larry the lamb. The VO suggests shoppers may need a bigger basket - hmm, perhaps they could borrow Aldi's bottomless one.

Lidl
"Kaiho"
60s
27 Mar 2017
It;s hard to imagine Lidl being advertised in this fashion in the UK and it just goes to show how differently a brand can be perceived in one country as against another. It's a beguiling depiction of a relationship that looks too passionate for its own good... and the impact it has on a woman reflecting on it while picnicking on a high rise roof.

Lidl
"Daffodils"
20s
24 Mar 2017
Another mysterious challenge which looks as though it was issued on social media (but almost certainly wasn't) is flatly contradicted by a documentary-style commercial. This time daffodils are in the spotlight because 'Samantha' doesn't think Lidl's look as though they'll last longer than a couple of days. Au contraire, you fictional mischief-maker... they'll last way longer than that.

Lidl
"Valentine Offer"
20s
13 Feb 2017
Lidl have plenty available for romantics (hopeless or otherwise) this Valentine’s Day. The supermarket promotes Valentine’s staples like roses, confectionary, and Prosecco, with prices suggesting romance needn’t cost an arm and a leg. So long as your date doesn’t find the receipt, you should be fine.

Lidl
"Pizza"
20s
9 Feb 2017
Lidl continue to prove they can provide literally every meal cheaper than their competitors - this time pizza. They offer the whole meal, including drinks, for less than a branded version. But let's talk about the real issue here: is it right or wrong to eat coleslaw with pizza? This ad raises more questions than it answers...

Lidl
"Steak and Chips"
20s
3 Feb 2017
It seems Lidl has every meal catered for in this campaign; next on the menu is steak and chips. For the price of a Sainsbury’s fillet steak, shoppers can fill the entire plate thanks to Lidl. With rising sales and an increased market share, the supermarket will be especially keen to, erm, chip away at its rivals this year.

Lidl
"Roast"
20s
27 Jan 2017
Having done packed lunches and fish ‘n’ chips so far, Lidl number crunch a Sunday roast. We're told we could buy a beef joint for £16 from Tesco, but Lidl have a better idea: buy all the meat, veg, and trimmings for the same price. The discount supermarket wants us to know they’re scrutinising their rivals’ price points.

Lidl
"Fish and Chips"
20s
23 Jan 2017
At Lidl, you can get enough food to make fish and chips for four people - including the sauce and mushy peas, of course - for less than the price of four branded fish filets from Asda. This no frills ad gets the point across directly: Lidl is cheap as, well, chips.

Lidl
"Kale"
20s
16 Jan 2017
Lidl continue to tackle tweets from members of the public who wish to express their erroneous assumptions about the supermarket - in this case 'Amanda' is convinced that veg is so cheap there because it's 'the reject stuff'. We're shown a wholesome kale farmer explaining why his hand-harvested produce proves her wrong.

Lidl
"Lunch Box"
20s
12 Jan 2017
Lidl hit us with some home economics via a block of cheese. We’re told a pack of name brand cheese from Sainsbury’s costs £3.50; meanwhile, Lidl can sell us enough to prepare five school lunches for only £3.37. With the children back to school and budgets stretched after Christmas, this straightforward ad provides food for thought.

Lidl
"Champagne"
10s
7 Dec 2016
Another simple but classy ten-second ad for Lidl features their award-winning bubbly. Beautifully lit and full of festive cheer, it's the perfect argument for choosing a brand no-one's heard of; reminding us that once it's in that elegant flute and the bubbles are popping faintly on our tongues not even a Champagne snob would care to pick fault.

Lidl
"Dessert"
10s
7 Dec 2016
Lidl's ten-second spots may be brief, but they still manage to convey the care and quality that has gone into the campaign overall. While there's nothing about the mince pies themselves that says "luxury" and the idea of a "lava" cake sounds oddly off-putting, we're more than happy to take the inviting way they're presented at face value.

Lidl
"Christmas Economics"
30s
8 Dec 2016
Lidl give us something to think about while we calculate the Christmas budget. This 30” ad appeals to both the wallet and the taste buds by offering a Christmas spread for just £70. The supermarket has worked hard at changing perceptions about their food this year, and they’ll be hoping this translates to strong festive sales.

Lidl
"Festive Drinks"
20s
7 Dec 2016
Lidl's social media angle is a useful device for promoting their Christmas produce. A bloke called 'Tony' thinks booze shopping may cost him an arm and a leg this year. Of course, Lidl beg to differ; offering wine, liqueurs, gin, and whisky for less than you might expect. The team have made this drinks cabinet look as inviting as possible for savvy party hosts.

Lidl
"Festive Food"
20s
7 Dec 2016
If the prospect of yet another turkey-based meal this month fills you with dread then Lidl have good news: they have a whole range of festive feasts available which have nothing to do with our gobbly little chums. Some lovely food photography from You Are Here makes the dishes look delightful - veggies and meat lovers alike should be satisfied this Christmas.

Lidl
"Sprouts"
20s
19 Nov 2016
Lidl's elves work through the night to provide around seventeen million sprouts to the British public in the run-up to Christmas - that's a lot of resentful children choking them down before pudding. 'Sprout widow' is a phrase we never expected to hear, even in the weird and wonderful world of Christmas ads - and is the highlight of the script.

Lidl
"Turkey"
60s
14 Nov 2016
If we had to sum up the cleverness of TBWA's advertising for Lidl in a single phrase it would be this: it gives us permission to shop there. And their Christmas ad provides a brilliant example of how effective this approach can be. As families get ready for a meal many consider the most important of the year, they will focus on the single most crucial decision: the turkey.

Lidl
"Homecoming"
60s
14 Nov 2016
We suspect a lot of folk will find themselves muttering that there's something in their eye while watching this festive offering from Lidl Ireland. It tells the tale of an extended family gathering at what appears to be their abandoned homestead of years gone by, hurrying to get things ready for a very special guest.

Lidl
"Monster Market"
20s
18 Oct 2016
Lidl show off their wares in this no-frills ad for their range of Halloween products. Pumpkins, witches' hats, and gooey eyeball sweets - among others - it looks like they've got the kids' side of Halloween pretty much covered. Product shots are accompanied by an appropriately-spooky voiceover and some upbeat organ music. It's all 'ghouls, ghosts, and g(h)reat prices' at Lidl this October.

Lidl
"Ocean of Choice"
20s
6 Oct 2016
Cameron rides again! The Scot provides the voiceover for Lidl, this time in an ad concentrating on their fish offerings. His amateur lilt makes their deals sound appealing, and combines well with competent food photography to surpass expectations for a supermarket where you wouldn't necessarily expect to find produce of this quality.

Lidl
"Broccoli"
20s
26 Sep 2016
We've had strawberries, now it's broccoli's turn on Lidl's 'so now you know' list. Social media user 'Helen' believes the supermarket's produce comes from abroad, but - as is the theme of this campaign - Lidl has some home truths to impart. The ad depicts a British farm bathed in sunshine while a farmer describes how several varieties of the vegetable make it to the store.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.