David Reviews

 Biting the hand that feeds us since 2002.

DFS
"Design Discounts"
20s
16 April 2017
UK Furniture Retailers

They may be patchwork, but DFS's design team are a productive bunch. This straightforward commercial showcases a few more of their creations in time for the Easter rush. To her credit, the VO manages to squeeze several incentives and price information into the 20" - enough perhaps to pique the interest of any watching furniture hunters.

Superdrug
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DFS
"Design Discounts"
20s
16 Apr 2017
They may be patchwork, but DFS's design team are a productive bunch. This straightforward commercial showcases a few more of their creations in time for the Easter rush. To her credit, the VO manages to squeeze several incentives and price information into the 20" - enough perhaps to pique the interest of any watching furniture hunters.

DFS
"Design Studio Latest"
20s
10 Apr 2017
DFS show off some of the more colourful work from their sofa design team in this ad. Bright yellow, blue, or even a patchwork encompassing a whole spectrum of colours - the sofa giant has something for you to brighten up your living room. We get a glimpse of Aardman's lovely animated designers at each end of the ad, too.

DFS
"Design Studio"
30s
4 Apr 2017
DFS give us an insight into their design process in another charming instalment of their campaign from krow and Aardman. The design team aim to create sofas which will be universally enjoyed, and love to picture their work as part of people's homes. There are some lovely background moments in the animation here - well worth a second watch to take in all the little details.

DFS
"Spring Event"
20s
31 Mar 2017
DFS's hand-stitched workforce bookends this 20" sales plug. We're given a brisk look at some of their handiwork, while the familiar VO outlines what kind of incentives we can expect in-store. Ads like this have their uses, of course - including underlining the quality of the furniture retailer's Aardman-produced work.

DFS
"The Big Sofa Test"
30s
15 Mar 2017
DFS return to Aardman's charming animated work for this ad, which focuses on the stress tests they put their sofas through. Wacky machines put the furniture through its paces, including a disembodied derriere denting the seats relentlessly like a 'sixteen stone man sitting down nineteen times a day for fifteen years'. That is, indeed, a whole lot of sitting.

DFS
"Helix"
10s
13 Feb 2017
DFS insist time's a-wastin' on their latest savings. This 10" ad introduces us to another one of their discounted sofas and tells us to act fast if we want the strangely-named Helix for our very own at a bargain price. What are you waiting for? Hotfoot is down there now and you might even blag a free cushion.

DFS
"Plane"
20s
30 Jan 2017
DFS are so excited about the closing days of their sale they're flying a stop-motion plane around with a banner touting the big savings. This brief ad calls on their larger campaign and its charming animation, making it stand out against the general almost-static sofa shots which dominate this genre.

DFS
"Introductory Savings"
20s
15 Jan 2017
The DFS winter sale continues and the furniture retailer has some "special introductory prices" to tempt consumers. As is par for the course, we're shown a variety of sofas while the VO reels off the necessary information: a fifteen-year guarantee, nothing to pay for a year... all the greatest hits, really.

DFS
"Winter Sale"
30s
12 Jan 2017
See, not all winter sale ads have to be drab affairs. DFS return to the handstitched factory introduced in their Christmas ad, where Aardman's charming character designs produce some fun moments as we tour the workshop. We especially like the 'no hands!' flourish from one employee. In the end, we see one of their handcrafted sofas in action, so to speak.

DFS
"Special Delivery"
30s
1 Nov 2016
DFS employ Aardman's stop-motion expertise for this charming Christmas ad. In the same mockumentary style as Creature Comforts, we're given a sneak peek behind the scenes at the retailer's Derby workshop. Hand-stitched spokeswoman Laura believes it's their craftsmanship, work ethic, and delivery options that make DFS the perfect option before Christmas.

DFS
"Doo Wop"
20s
30 Sep 2016
With the Olympics and Paralympics now a distant memory, DFS get back to the day job of providing customers with affordable comfort. While a doo wop track keeps things in motion, the VO outlines the retailer's autumn/winter collection, complete with competitive pricing, handmade design, and - reminding you how quickly 2016 has flown by - guaranteed Christmas delivery.

DFS
"Medal-Winning Design"
30s
2 Aug 2016
The exertion of Team GB is neatly matched by the craftsmanship of DFS's design team in this slick ad for the furniture retailer. After some steely-eyed contributions from both camps (with some lovely goggle work thrown in for good measure), the starter's pistol prompts these athletes and workers to do what they do best. Thanks to the lovely visuals and the pulsing soundtrack, the juxtaposition superbly conveys the brand's patriotic vim.

DFS
"Confetti"
30s
29 Jun 2016
The Dave Clark Five's 'Glad All Over' scores this sunny commercial which sees DFS in a patriotic mood. Red, white, and blue reams of confetti erupt from chimney stacks and sofas to celebrate the furniture retailer's national recognition of quality. The visual motif also ties in nicely with the brand's sponsorship of Team GB, all the while communicating their seasonal discounts in eye-catching fashion.

DFS
"Olympic Tickets"
30s
9 Jun 2016
While Team GB get a sweat on at this year's Rio Olympics, DFS want to ensure armchair and sofa supporters alike enjoy the action in comfort and style. As an extra incentive, the retailer are offering lucky customers the chance to see the athletics showpiece in the flesh. As this ad shows, the Roberts clan are determined to make it to Brazil by going all out on new furniture.

DFS
"Spring Sale"
20s
25 Mar 2016
This plain sailing 20" commercial from DFS maintains the upbeat vibe of their main spring ad while promoting their Easter offerings. The suitably chirpy VO outlines the retailer's emphasis on choice and style, while the film demonstrates how their range of both static and adjustable sofas can fit into any home situation with ease. Simple and effective.

DFS
"Spring Mood Board"
30s
15 Mar 2016
A young woman spreads her mood board on the floor as she contemplates some new decor for summer in this typically bright film for DFS. She then disappears into her collection of cuttings and - via some neat post-production jiggery pokery - leaps from one item to the next which allows the furniture retailer to draw attention to a number of different styles.

DFS
"Falling"
40s
24 Dec 2015
'What sofa will you fall for?' asks the VO at the conclusion of this ad which has whole families falling gently towards living room furniture. The connection between falling people and falling prices is clear and it's wrapped in a Christmassy warmth that serves the brand well. Each side of the festive period must be very busy in DFS-land.

DFS
"Santa's Back"
40s
6 Nov 2015
Streets light up as Santa passes in his DFS delivery truck, getting new sofas to punters in time for Christmas. It's the same actor as last year (or it's the real Santa... who knows?) and it possesses just the right level of seasonal bonhomie to communicate the furniture retailer's ability to get us sorted for the 25th - if we order soon!

DFS
"Trust DFS"
20s
1 Oct 2015
This functional piece of work sitting alongside the main branding campaign may not be the work the agency would choose to represent their labours on this account, but it is calm and unhurried - and that alone makes it better than 90% of the ads in this sector. With their annual 'buy a new sofa for Christmas' push already under way, expect more communication like this in the next couple of months.

DFS
"Ready for Christmas"
40s
2 Oct 2015
DFS are first out of the traps in this year's race to remind punters that Christmas is almost upon us. For a number of years now, the furniture retailer has marketed sofas as though buying a new one is as essential to our enjoyment of the festive season as a giant bird in the oven, a dead tree in the house, and copious amounts of strangely-flavoured alcohols.

DFS
"Exclusive Brands"
20s
7 Aug 2015
Supergrass's 'Alright' gets another outing in this postscript to DFS's summer campaign featuring the discount sofas you can buy at their outlet stores. There's a strange inconsistency to the product information here... why do we only get to see the price of the third sofa - what the heck's going on with the prices of the other two?

DFS
"Sale of the Summer"
30s
1 Jul 2015
A sunny, upbeat ad from DFS sees families on the beach eschew the traditional art of building sandcastles in favour of making sofas out of the stuff. It's a fun way of communicating the retailer's promise to build a suite to your specifications without getting sand all over the place. Another persuasive piece of work from a brand on good form with their advertising.

DFS
"Exclusive Brands"
20s
25 May 2015
DFS promote their range of exclusive brands with this commercial backing up their main campaign. With Fairground Attraction's 'Perfect' running gently in the background, the VO informs us that the furniture emporium stock sofas from brands you won't find anywhere else. Nothing spectacular, but it maintains the relaxing ambience of the campaign's recent advertising well.

DFS
"Just Right"
30s
23 Apr 2015
The relaxed vibe of DFS's advertising manages to make it look as though giving your home a spring makeover can be a whole lot of fun. Fairground Attraction's 'Perfect' provides a bit of retro charm and the whole things adds up to another persuasive piece of advertising cunningly positioning DFS as a cut above their rivals.

DFS
"Spring"
40s
17 Mar 2015
A lovely, optimistic spot for DFS that nails the way spring can make us feel. As sunlight warms the patterns on the sofa, blooms open up and rugs start growing like ground cover across the wooden floor. Time-lapse photography works superbly here; creating the sense of a world quickening and responding as the season demands.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.