David Reviews

 Biting the hand that feeds us since 2002.

The Guardian
"Kids Party"
30s
28 April 2015
UK National Newspapers

The third in this series of beautifully observed commercials for The Guardian reminding us of the perils of allowing other people to set our social agenda at the weekend has a woman helping out at a children's birthday party. It's been made to look like one of Dante's infernal circles and the protagonist's face is a perfectly calibrated picture of middle-class torment.

Apple Watch
"Rise"

Mary said:

You're really going to wear that massive 70s style hunk of metal in a dance class???


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The Guardian
"Kids Party"
30s
28 Apr 2015
The third in this series of beautifully observed commercials for The Guardian reminding us of the perils of allowing other people to set our social agenda at the weekend has a woman helping out at a children's birthday party. It's been made to look like one of Dante's infernal circles and the protagonist's face is a perfectly calibrated picture of middle-class torment.

The Guardian
"Sandra"
30s
19 Apr 2015
The hapless hero of this commercial stands obediently in the pouring rain to offer support to his other half as she battles bravely across the mud. He doesn't want to be there but he failed to take ownership of his weekend so Sandra annexed it - if you don't want the same thing to happen to you, buy The Guardian and The Observer (and ditch Sandra).

The Guardian
"Two Men"
30s
16 Apr 2015
This truthiness of this situation will be recognised by many. Two women (or men) who are friends drag their significant others along to a social occasion but the newly-introduced pair find they have nothing in common. The awkwardness of the scenario has been well caught by this amusing ad and its point is well made... own your weekend or someone else will.

The Guardian
"Dreaming About This Weekend"
90s
14 Sep 2014
This commercial by Simon Ratigan is an absolutely gorgeous evocation of the Guardian's Weekend supplement. DAVID greatly liked Jeff Low's ad from January but the new film is even better because it radiates positivity. It gives you an idea of the sheer breadth of The Guardian's Weekend and the extent to which it reflects your values (if you like the newspaper).

The Guardian
"Do It All"
60s
9 Jan 2014
One doesn't expect to leave one's other half home alone for an hour in the fear they'll trash the place like some Inbetweener on a cider-fuelled bender. However, that's not taking into account other halves left with a Guardian Weekend in their possession. This is the sorry tale of Ian, who didn't know any better.

The Guardian
"Mega Glove"
30s
13 Sep 2013
One of the series of bolder, sassier Guardian / Observer ads announcing that they own the weekend. Visually, this is a delight. But again, the VO is just too sardonic and the script on the wordy side. If it's allowed to get into its stride, the campaign could achieve a level of confidence and viewer familiarity that tips it from very good to superb. But is there enough budget for that?

The Guardian
"Paella"
30s
13 Sep 2013
The Guardian and Observer have fine-tuned their campaign idea of owning the weekend with the latest series of ads. We love the way that foolhardy types who pay no attention to these newspapers are bound to come a cropper and remember they're not in charge of their Saturdays and Sundays.

The Guardian
"We Own The Weekend"
3 mins
10 Jan 2013
Hugh Grant introduces this hilarious film purporting to be The Guardian's attempt to 'own the weekend'. After Grant suggests the newspaper is far too grown up to try some crazy marketing stunt, you kind of know what's coming... but it's been done so well that you don't mind one little bit.

The Guardian
"Business In You"
30s
26 Apr 2012
The unlikely names of the first two businesses featured in this ad for a programme organised by The Guardian makes it feel like some kind of spoof. Each of the testimonials is reminiscent of some of the more sober moments from The Apprentice and if these people are likely to be there... count us out.

The Guardian
"Three Little Pigs"
2 mins
29 Feb 2012
This impressive commercial for The Guardian echoing a celebrated ad from the past asks how the newspaper would have covered the story told in the fairy tale about the Three Little Pigs. Interestingly, it's played with a very straight bat despite the absurdity of its subject matter.

The Guardian
"World Cup"
30s
1 Jun 2010
An utterly charming commercial advertising the World Cup coverage in The Guardian and The Observer. An amusing folksy song backs a series of vignettes which suggest that the tournament will be watched with equal enthusiasm across the world.

The Guardian
"He's Back"
10s
7 Mar 2010
You have to think about it for a moment to work out who "he" is. Since the last two world champions are British and now in the same team you'd think they'd be receiving all the attention but it's the return of Michael Schumacher that grabs The Guardian's focus.

The Guardian
"Better Relationships"
10s
11 Feb 2010
This animated piece for The Guardian and The Observer makes people look like cruet pots as they hug each other and generally try to get on with one another. Apparently, a special supplement in this weekend's newspapers will help them to achieve this.

The Guardian
"Kings & Queens"
10s
19 Nov 2009
Animated versions of Henry VIII and Queen Victoria argue about which of them deserves to be thought of as Britain's pre-eminent monarch in this cute piece advertising a special supplement in this weekend's copies of The Guardian and The Observer.

The Guardian
"Frog"
10s
17 Sep 2009
Apparently, there's a two-part guide to Drawing and Painting in this weekend's editions of The Guardian and The Observer. To misquote Thumper's mother, if you haven't got anything useful to give away then don't give away anything at all.

The Guardian
"The Second World War"
10s
3 Sep 2009
An animated film advertising a special supplement available in this weekend's copies of the featured newspapers. We're actually quite surprised that The Guardian haven't tried to turn World War II into some kind of wall chart.

The Guardian
"Brush Your Spaniard"
10s
2 Jul 2009


The Guardian
"Pint"
10s
11 Jun 2009


The Guardian
"World Factfiles"
10s
16 Apr 2009


The Guardian
"Secret Britain"
10s
2 Apr 2009


The Guardian
"How To Understand People"
10s
6 Mar 2009


The Guardian
"Massage And Relaxation Guide"
10s
3 Jul 2008
It's difficult to say whether the woman in this ad is receiving a massage or partaking in a practice which Bridget Jones once observed is "actually illegal in several countries". Either way, the reason for her appearance is to advertise a Guide to Massage and Relaxation in this weekend's newspapers.

The Guardian
"Nature Spotting Guide"
10s
5 Jun 2008
Bill Oddie adds the voice to this ad for a Nature Spotting guide in this weekend's newspapers. We see the brush of a fox and the hind quarter of a deer as they scurry into the woods and out of sight. If we had had the guide then we may have gained a proper look at the shy and retiring animals.

The Guardian
"Guitar Guide"
10s
7 May 2008
A souped up version of Duelling Banjos seems to lie behind this brief ad for The Guardian and The Observer which informs us of a special supplement in this weekend's newspapers devoted to learning the guitar. Further proof that you get a lot of bang for your buck when you give W+K a meagre budget.

The Guardian
"Grow Your Own"
10s
3 Apr 2008
A short ad for the nation's favourite liberal newspaper focuses its attention on the visceral pleasure people gain from growing their own food. Since fans of this journal are liable to be those most susceptible to the charms of home-grown food, there is an element of preaching to the converted.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.