David Reviews

 Biting the hand that feeds us since 2002.

Weetabix
"Jack"
30s
8 March 2017
UK Cereals

Weetabix return to their tried and tested slogan in this fantastical ad. A giant thunders through his lair, menacingly fee-fi-fo-fum-ing until he comes across his prey. The boy is unconcerned by his impending doom, and gives a notable performance as he cockily informs the giant he's had his Weetabix with a decisive tap of the spoon.

The production here is impressively elaborate, with a vintage vibe. Being so visually polished the potential for out-and-out cheesiness is offset, and it's bound to appeal to youngsters even if adults don't quite buy into it. BBH and The Sweetshop are behind this spot, and they've pulled it off with panache.

McDonald's McCafé
"Madness"

Lizie said:

that is so good , really funny , beautifully observed .. what a difference a talented director makes ... well done great work


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Weetabix
"Jack"
30s
8 Mar 2017
Weetabix return to their tried and tested slogan in this fantastical ad. A giant thunders through his lair, menacingly fee-fi-fo-fum-ing until he comes across his prey. The boy is unconcerned by his impending doom, however, and gives a notable performance as he informs the giant he's had his Weetabix with a decisive tap of the spoon.

Weetabix
"Arm Wrestle"
30s
4 Apr 2016
Weetabix make a bid for the longest arm wrestle in history with this cleverly-filmed ad for their new protein-infused cereal. A boy and his father engage in some friendly competition at the breakfast table before each movement of the camera reveals their older selves still holding strong. The brand provide another interesting fact about our bodies, while the conceit posits Weetabix as a breakfast table staple throughout the years.

Weetabix
"Incredible Body"
40s
13 Feb 2016
A reworking of an ad from last year with some extra elements once again positions Weetabix as the cereal of choice for responsible adults who care about what they eat. It reminds us that our bodies are incredible and offers a visual representation of modern life which makes the case for sprinkling your wheaty biscuits with some amphetamines just to get through the day.

Weetabix
"Happy Birthday"
20s
25 Jan 2016
Weetabix present another pair of breakfast bowl personalities to encourage us to get creative with the most important meal of the day. Blue's companion shows she has an impressive set of pipes on her as she launches into a rendition of 'Happy Birthday', only to have a milk shower cut short her solo. It also shows blueberries aren't the best company at parties, either.

Weetabix
"Weetabuddy Toys"
20s
15 Jan 2016
Children are always taught not to play with their food, but Weetabix have different thoughts on the matter. When it comes to getting the young'uns interested in their five portions of fruit and veg a day, the promise of a soft toy sweetens the deal. Thus, colourful breakfast creations can become a cuddly reality by uploading a photo to the brand's website.

Weetabix
"Southend Shimmy"
30s
17 Aug 2015
One of the go-getters from Weetabix's dynamic ad from earlier this summer gets an ad all to himself. Stealing the show at a party, Frankie shows the young crowd his mastery of the Southend Shimmy (the original and best). It's another warm and well-edited piece of work as the brand posits itself as essential fuel for those with a zest for life like Frankie.

Weetabix
"Incredible Inside"
60s
8 Jun 2015
In case viewers have started taking their bodies for granted, Weetabix wishes to remind people just how remarkable our collections of bones, organs, and muscles are. The way they've gone about it isn't too shabby either. In fact, it's rather terrific. A sincere, colourful film that celebrates how our bodies help us achieve everything from getting work done to wowing others with some spry dance moves.

Weetabix
"I Spy"
20s
18 Jan 2015
There was a unanimous shriek of horror from the DAVID girls when they saw this spot for Weetabix, in which a Weetabuddy gets her chin eaten. "Eeuuugh," they cried, although their response was tinged with laughter at themselves for caring. It's an engaging series, effortlessly drawing attention to the breakfast cereal biscuits and suggesting new ways to entice children in particular to eat them, using a bit of irreverence.

Weetabix
"Sit-Ups"
20s
10 Jan 2015
One of the terrifically simple ads in the new Weetabix campaign which is very amusing because of the burbly voices of the 'gym coach's young wards. Unintelligible to us, they're clear as day to our wheaty coach, whose reiteration of their excuses takes us back to the days of note forging and indiscriminately hungry dogs.

Weetabix
"Alphabet"
3 mins 20s
7 Jan 2015
This delightful piece of nonsense is one of eleven new commercials for Weetabix aiming to persuade us to submit our own Weetabuddies to a dedicated website. We'll be adding the other ten ads in the series over the course of the next week or so. Th1ng's Anthony Farquhar-Smith has combined excellent voice work with skilful photography to bring still images to life in a surprisingly vivid fashion. It brings to mind the excellent Natural Confectionery work made by Fallon a few years ago.

Weetabix
"Sack Race"
20s
28 Apr 2014
A track event is about to take place... the tension builds as we see Mo Farah get his head in the zone... and then the camera reveals a little girl ready to race against him. Yes, he's in the ultimate school sports day sack race courtesy of Weetabix, and she gives him the evils as an archetypical matron of a teacher prepares to fire the starting gun. Lovely expressions captured on the faces of both Mo and the girl.

Weetabix
"I Am the Monkey"
20s
9 Apr 2014
Children behave like monkeys in this charming short for Weetabix directed by MJ Delaney. The choice of music, combined with lovely shots of children monkeying around make this a perfect recipe for the breakfast cereal company. Given her superb track record, it's unsurprising that so many of Delaney's TVCs projects involve children but as she demonstrated with her debut feature The Powder Room she has a lot more to offer than that.

Weetabix
"Lorrane Sponsorship"
1 min 40s
12 Feb 2014
Small people offer their sage opinions on life, families, celebrity and the economy in these delightful breakfast bumpers for Lorrane. If we ever thought our offspring held us in high regard, they candidly disabuse us of the idea here. "My dad ran the marathon last year," one young girl tells us, "but he didn't win." Ah well, at least he doesn't need a wig, like her friend's dad.

Weetabix
"Grandpa"
30s
26 Aug 2013
A campaign that continues to go from strength to strength. In this instance, rather than a tot exhausting his dad, we have a grandpa who has just as much energy as his charges. So once mum and dad have nervously left him alone to cope for the day, the fun begins. The casting's lovely - for such a polite-looking oldie, he really gets stuck in.

Weetabix
"Sibling Rivalry"
60s
11 Mar 2013
If any ad is going to brighten a Monday morning, it's this one. Terrific performances from two youngsters staking their claim to the last Weetabix Chocolate in the box: elder sister has a busy day pampering pooches and organising dance troupes while little brother has superhero duties. However, the girl has an ace up her sleeve...

Weetabix
"Dad's Day Out"
60s
13 Apr 2012
This wonderful commercial for Weetabix's latest variant has a young boy giving his dad the runaround when the two spend the day together. The performances are perfect and it's a thoroughly funny and charming piece of work. Dads are really in at the moment, aren't they?

Weetabix
"Big Day"
60s
17 Jul 2011
Members of a family compete with one another in a bid to determine which of them has the biggest day ahead. Each account seems more colourful than than the last and it climaxes with a highly idiosyncratic view of a toddler's life from the inside.

Weetabix
"Marathon"
30s
26 Jul 2010
The elite runners in a marathon are rather surprised when a man in a rabbit costume draws up alongside them. And they're no less surprised when he's joined by two other runners in novelty costumes... what could be the explanation for their extraordinary athleticism?

Weetabix
"High Fibre"
10s
18 May 2010
Another bit of banter between jockey and horse in this amusing series of postscripts. As the rider reveals that one of Weetabix's asset is its high fibre, his equine friend stresses the importance of facing up to diversity with fortitude. Are these jockey shorts?

Weetabix
"Every Pound"
10s
11 May 2010
The jockey from last year's spectacular ad points out that there's no fat in the advertised product and that benefits him because he "feels every pound" before his Michael Gambon voiced horse cheekily adds that he feels every one of the jockey's extra pounds too.

Weetabix
"Hay"
10s
8 Feb 2010
This amusing postscript to the much praised commercial first broadcast towards the end of last year offers further reassurance about the health of the fallen racehorse as he suggests to his rider that hay might be a nice addition to his breakfast cereal.

Weetabix
"Horse Race"
60s
31 Oct 2009
This hugely entertaining ad features a jockey who is thrown from his horse during a race. he's a determined wee fella and rather than giving in he takes the advice of his equine partner and sets off after the other contenders... on foot. Marvellous.

Weetabix
"Horse Race"
90s
31 Oct 2009
This hugely entertaining ad features a jockey who is thrown from his horse during a race. He's a determined wee fella and rather than giving in he takes the advice of his equine partner and sets off after the other contenders... on foot. Marvellous.

Weetabix
"Where's Nigel?"
40s
14 Aug 2009
A very amusing ad purports to show how Weetabix Minis are made. It's a nice touch to shoot it on a set with a very low ceiling as it helps create an Alice In Wonderland feel about the factory where they minimise the giant weetabixes to get them to the right size.

Weetabix
"The Barnes Family"
30s
23 Apr 2008
Jonathan Richman and the Modern Lovers's 1980s classic Egyptian Reggae enlivens proceedings in this continuation of Weetabix's series of home video style commercials. The song's use in the charming film Son Of Rambow might see it popping up here, there and everywhere.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.