David Reviews

 Biting the hand that feeds us since 2002.

Alzheimer's Society
"Spirit of '66"
60s
27 April 2017
UK Charities

Wembley may have changed since Gordon Banks and Geoff Hurst's day, but the memories of their 1966 World Cup victory remain. Unfortunately, this isn't the case for some of their teammates. We’re told dementia has stricken Nobby Stiles, Martin Peters, and Ray Wilson. For Banks and Hurst, it’s a team game till the end - and we can play our part, too.

The ad builds on the charity’s collaborative message, and the presence of two footballing greats will stir emotions even further.

It's a timely communication, too. With the long-term effects of heading a football under increasing scrutiny, the Alzheimer’s Society hopes more can be done to safeguard future generations while comforting past ones.

Lucozade Sport
"Anthony Joshua"

Rob said:

That tag line is now repeating itself in my head in the voice of David Brent.


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Alzheimer's Society
"Spirit of '66"
60s
27 Apr 2017
Wembley may have changed since Gordon Banks and Geoff Hurst's day, but the memories of their 1966 World Cup victory remain. Unfortunately, this isn't the case for some of their teammates. We’re told dementia has stricken Nobby Stiles, Martin Peters, and Ray Wilson. For Banks and Hurst, it’s a team game till the end - and we can play our part, too.

Alzheimer's Society
"Society United"
90s
25 Apr 2017
This is a really interesting way of drawing attention to the indiscriminate nature of dementia. Alzheimer's and other illnesses leading to the loss of our mental faculties do not give a fig about our race, our sexuality or our political views... they'll take us all down with equal alacrity. Bill Nighy's voiceover reveals that it's time to forget about everything that divides us and - at first - this sounds like an immensely positive message.

Alzheimer's Society
"Cup Cakes"
60s
12 May 2016
Unusual makeovers are the order of the day in this sweet film, which urges us to take part in a cup cake-themed fund-raiser for the Alzheimer's Society. Fern Beresford has her players pout mischievously for the camera as she deftly splits the screen to add a bit of dynamism and generally invests the project with a vibrant aesthetic. Though - being honest - she had us at 'cup cakes'.

Alzheimer's Society
"Walk For"
40s
20 Jul 2015
Another effective piece of work from the Alzheimer's Society focuses on the sacrifices that accompany caring for a loved one afflicted by the disease. A couple's life is told through a photographic montage as the wife shows silent appreciation for her husband's unceasing care - the film encourages us to show the same commitment by signing up for a fund-raising walk in our local area.

Alzheimer's Society
"Connection"
40s
18 May 2015
This powerful spot for the Alzheimer's Society opens on a voluble family meal, where everyone's adding their bit to the conversation. The grandfather's joining in - we can hear snippets of exchanges - but when his granddaughter interrupts to show him something on her phone he loses his thread... and we realise all is not well.

Alzheimer's Society
"Fade"
50s
18 Mar 2015
This simple and touching film was commissioned specially to appear during the screening of 'Still Alice' - the recent Oscar-winning film that looks at the impact of Alzheimer's Disease. The words on the screen describing moments of social awkwardness dissolve into something much more serious, providing a powerful metaphor for the watching audience.

Alzheimer's Society
"Dementia"
40s
28 Feb 2011
As a woman describes her concerns about the decline of her father's mental faculties, we see that he is literally fading away. However, once she persuades him to visit the doctor, he's restored to his former self and she has him in her life for a little longer.

Alzheimer's Society
"Beauty"
40s
20 Mar 2009
This film supporting the work of the Alzheimer's Society contrasts the remedies available to counteract the signs of ageing with the lack of remedies available to people suffering from dementia. Cleverly, it uses the template of beauty product advertising.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.