David Reviews

 Biting the hand that feeds us since 2002.

Google
"Project Fi"
30s
26 July 2017
USA Internet Search Engines

Not to Scale’s Mate Steinforth crafts these touchy-feely 15” Google ads. The tech giant’s Project Fi network promises a robust signal and generous data credit - represented here by three colourful fuzzballs and a spongy piggy bank. Steinforth’s tactile animation ensures a bright, compelling outcome - "oddly satisfying”, indeed.

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Google
"Project Fi"
30s
26 Jul 2017
Not to Scale’s Mate Steinforth crafts these touchy-feely 15” Google ads. The tech giant’s Project Fi network promises a robust signal and generous data credit - represented here by three colourful fuzzballs and a spongy piggy bank. Steinforth’s tactile animation ensures a bright, compelling outcome - "oddly satisfying”, indeed.

Google
"Aye & Idea"
3 mins 15s
29 Jun 2017
Google’s annual I/O conference receives a whimsical introduction courtesy of Nexus’s FX Goby. Celebrating the tech symposium’s enterprising spirit, this animated film depicts how an idea can flourish with a little encouragement. The animation style evolves as the film progresses. What begins as a hand-drawn sketch soon morphs into a CG spectacle.

Google
"Keep Searching"
30s
13 Dec 2015
This ad has Google continuing to position themselves as a portable fountain of knowledge for those in need of quick enlightenment. Via the tap of a screen or the sound of your voice, the search engine can summon the right information for those lost in a foreign land, desperate for the next bus, or even knee deep in sheep.

Google
"Hesey Designs"
3 mins 10s
13 Dec 2015
One of the cleverest things Google has done in its advertising is to associate itself strongly with everything that is good about the Internet. In this commercial for the search engine giant, a young woman explains how she used Google to establish a new business in Lagos, Nigeria. She admits that she acted against the advice of her parents who wanted her to become a banker - confirmed in a cameo from her father - and that her chosen profession is one with a very lowly reputation in her home country.

Google
"Alberto's Story"
2 mins
24 Oct 2015
In January 2014, a story in Northern Ireland newspaper the Portadown Times revealed that a pair of promising young footballers from Spain and Portugal were receiving instructions form their football coach using Google Translate. An eagle-eyed representative of the internet giant spotted the story and - a year and three quarters later - this sweetly-judged commercial is being shown on Sky Sports.

Google
"Leaf Blower"
20s
29 Jul 2015
A man stoically endures the powerful blast of a leaf blower, which makes his face look like he's jumped out of a plane without a parachute. Meanwhile, someone offscreen asks Google what the highest windspeed ever recorded is. The answer is 231mph - pah! a mere breeze in comparison with the leaf blower's output.

Google
"Cinema"
20s
29 Jul 2015
As with the rest of this campaign, a mundane domestic situation prompts a Google user to use the Voice Search function so they may be otherwise enlightened. Watching a film in the living room with two OTT mates doesn't appeal to this narrator... and we can't say we're taken by them, either - the man looks like a seal anticipating a herring. Thankfully, Google provides the location of the local cinema.

Google
"Brain Freeze"
20s
20 Jul 2015
Another piece of gentle comedy from Google sees a youngster fail to take his mother's advice on board when it comes to eating frozen goodies. The result is the scourge of ice lolly fans everywhere - brain freeze. The reaction on the afflicted child's face is a treat, but Mum is quick to fire up Google Voice Search to find the cure.

Google
"Tennis Rally"
20s
1 Jul 2015
A pair of cute kittens are transfixed by the sight of an off-screen tennis rally. With time to kill, the VO asks Google what the longest tennis rally in history. Whether or not the feline tennis fans find this piece of trivia interesting remains to be seen, but the ad demonstrates how Google's Voice Search option can help provide information quickly... useless or otherwise.

Google
"Questions"
60s
1 Jun 2015
Another well-executed ad from Google promoting their Voice Search function. It's nice that the search engine is tuned into the UK market, but including the loaded question of "what is Britishness?" seems like an misjudged inclusion - especially as the answer provided is disingenuous obviousness. The rest of the ad does an okay job of covering the variety of queries we earnestly ask everyday. And who hasn't wondered how much a weasel weighs? If you haven't, you will now.

Google
"Inside Abbey Road"
84s
20 Apr 2015
This engaging piece underlining a new initiative from Google offers some idea of the virtual tour of the Abbey Road Studios that's now available. If you've ever wondered what goes on inside, you can now find out. SPOILER ALERT: we're pretty sure it's musicians recording music and having creative differences about the way the money's divvied out.

Google
"Beef Stew"
30s
16 Feb 2015
Condescension is crushed by facts in this cracking commercial for Google representing a conversation we've all had at one point or another. One is explaining what something is called in their native tongue and patronisingly dismissing the word the other calls it; thinking they have misunderstood. Wise old Google is brought in to clear it up.

Google
"Shampoo"
30s
3 Jan 2015
An impressively naturalistic ad for Google sees a mother using its voice app to set a reminder to buy shampoo when her young daughter has used it to create a bubble bath in the bathroom basin. It continues to impress us that the Internet's most powerful brand creates old-fashioned TV ads that look like they're carefully constructed for the UK market.

Google
"Motorbike Trip"
30s
18 Oct 2014
Lovely ad, this. Focusing on just one aspect of Google Talk, it has a young guy planning a trip to the coast on his motorbike. Land's End sounds like a cool place to go, and Google tells him the weather's clement. So what's to stop him? He asks for the route. Google informs him. There's a lovely truthiness about this because being able to ask for details rather than stopping to type questions is really convenient in certain situations... even if the info you get back isn't.

Google
"Innovations"
60s
25 Aug 2014
This film for Google asks us to take a look at innovations which the company should support by reminding us of the ideas they got behind last year. It's good to know that there's a better way of contributing to good causes than pouring ice-cold water over your head and it certainly makes more sense to support an initiative like this.

Google
"London Zoo"
30s
22 Jul 2014
This ad flags charmingly highlights the idea that Google is the fount of all knowledge. Not only can the search engine help mum know how long it's going to take to get to London Zoo, it can provide a series of images to whet the appetite of her young son ahead of their visit (Though we hope he isn't so enthralled by what he sees that they don't get there.)

Google
"Ladybird Cake"
30s
21 Jul 2014
There's a nice twist on the idea that Google can help you do something practical in this ad for the tech giant. Instead of just using his device to find some handy instructions, the protagonist compares his, er, achievement with cakes made by others. He swiftly concludes that it's time to visit a cake shop. Nice.

Google
"Sam Smith"
3 mins 20s
30 May 2014
Rising mainstream singer Sam Smith has an entire ad break devoted to a performance of his single Stay with Me courtesy of Google Play. In a similar vein to John Newman, he's a chubby-faced crooner who seems to know how to please the public, and at the end a VO tells us that if we want to hear an exclusive version of his album, we should head to Google Play now.

Google
"Lost"
30s
12 May 2014


Google
"Chromecast"
30s
24 Apr 2014
Google Chromecast enables you to stream music, videos and photos to any HDMI-enabled TV, tablet, or smartphone via Chrome OS. We suspect this won't mean very much to a large percentage of the audience and this piece of communication would benefit from some effort to explain how it works rather than assuming we're intrigued enough to figure it out for ourselves.

Google
"Play Your Heart Out"
60s
22 Mar 2014
Google's really going for it in this spot, in which it unites books, apps, music and more with the heart as its common bond. The script is well done, and for every heart-related description - soaring hearts, sinking hearts; hearts that race and hearts that pine - there is an image to match, which you can find on one or other of Google's devices and apps.

Google
"Search On"
90s
26 Dec 2013
To remind us what an integral role it plays in our lives, Google shows us a selection of things we've looked up over the past year. From globally-shared events to personally meaningful life changes to the cult moments that brought fans together, it demonstrates how unthinkable life would now be without this particular search engine at our fingertips.

Google
"Dr Julian Bayliss"
90s
10 Nov 2013
Another ad in this clever campaign drawing attention to the wonderful things you can do online. Using tools provided by Google - and the other merchants of the world wide web - Dr Julian Bayliss was able to discover a stretch of rainforest which hadn't been properly investigated before.

Google
"Skate Park"
90s
18 Oct 2013
The really clever thing about this ad for Google is the extent to which the search engine's role is understated. In no way is it being suggested that Andrew Willis couldn't have built his skate park without the advertised service... it just made it that little bit easier. And - critically - Willis doesn't mention Google once, he simply describes what he did and why he did it.

Google
"Hangout"
60s
18 Dec 2012
Wallace & Gromit get in touch with some old friends using some new technology in this ad for Google +. Aardman Animation in Bristol - who else? - made this for the software giant and they'll be hoping that some of the charm associated with these well-loved characters will rub off on them.

1-25 of 29 Results

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.