David Reviews

 Biting the hand that feeds us since 2002.

Road Safety
"The Carvin Family"
2 mins 05s
2 March 2017
UK Public Information Films

This poignant film is part of a wide-reaching campaign to coincide with new, harsher laws around phone use behind the wheel. It tells the story of the Carvin family, who lost their mother to a texting driver, in their own words.

It's the small moments the family describe which really make an emotional impact here. Not remembering final goodbyes, missing being told off, the sudden realisation that there's always something left over from a four-pack now. The ordinariness of the things they notice drives home the point that this could happen to anyone.

The controlled anger of the father packs the greatest punch, as he makes a clear distinction between an accident and the conscious choice someone makes to use their phone while driving. The bravery of the family to talk about their loss is tangible here, and hopefully this film will have the impact it deserves.

Deliveroo
"Moments"

Gareth said:

Gimbal operator in the sunglasses at the end was a sign of bad quality control.


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Road Safety
"The Carvin Family"
2 mins 05s
2 Mar 2017
This poignant film is part of a wide-reaching campaign to coincide with new, harsher laws around phone use behind the wheel. It tells the story of the Carvin family, who lost their mother to a texting driver, in their own words. The controlled anger of the father packs the greatest punch, as he makes the distinction between an accident and the conscious choice someone makes to text and drive.

Road Safety
"Designated Driver"
60s
1 Mar 2017
This road safety film reminds us that dangerous driving comes in many forms. A woman picks up her sozzled partner from the pub. She shows commendable restraint while he regales her with hazy anecdotes… that is until she picks up her phone. In a darkly comic twist, they both agree the drunken one is in a better state to drive.

Road Safety
"Between"
45s
6 Oct 2016
This film for Road safety is bound to have the impact it wants: making cyclists cautious about their decisions when lorries are around. Opening with a skilfully edited montage of clips of things you don't want to get stuck between: rutting stags, hurtling hockey players, a boxer's fist and his opponent's face, the ad sets viewer up so they expect the content to be funny, before letting dread creep in as impacts start to land and things begin to look sinister.

Road Safety
"Photocopying"
60s
10 Dec 2015
This latest road safety film features Malcolm; another individual left isolated and chastised by those around him. His promising career trajectory has taken a dive and he's left photocopying the day away. Why? All because he refused to have a drink. The ad shrewdly highlights the effect that peer pressure can have at this time of the year.

Road Safety
"Doghouse"
60s
1 Dec 2015
This public information film features Brendan. Brendan is in the doghouse. Why? No, not because he recklessly decided to drive after a drink. It's because he didn't... leaving his missus, Sandra, to walk home from the train station in torrential rain. As you can see, Sandra is not best pleased. What makes it such a powerful message is that it looks at the consequences of such a choice and legitimises the drinker's refusal to get behind the wheel.

Road Safety
"If You Could See"
30s
29 Oct 2015
The scanner technique used to such arresting effect in last year's Road Safety film receives another outing with this ad highlighting the dangers of country roads. The colour is drained to give a starker, more atmospheric feel, and the stakes remain just as high - without the ability to see through the environment, it's up to our judgement as drivers to avoid potential tragedies.

Road Safety
"Lights"
60s
4 Mar 2015
A man gives his friends a lift home after a night out. His face is filmed with sweat and he seems jittery. Not surprising, given that they all seem a little lairy... and not necessarily because of booze. They've taken something or other, but all will be okay if he can just get home without the police stopping him. This clever film follows his paranoia-stoked journey.

Road Safety
"50th Anniversary"
60s
14 Nov 2014
It's astonishing to learn that fifty years ago - when there were far fewer cars on the road - deaths caused by drink driving were over seven times higher than they are today. The Road Safety campaign has been largely instrumental in this, and so they have good reason to celebrate this startling reduction. But that's not going to be of any help to the 230 each year who die, as this brave and sensitive film tells us.

Road Safety
"Country Roads"
40s
10 Oct 2014
Using an extremely diverting technique, viewers are able to imagine a world of semi-transparency where there is no danger lurking around the corner because you can see what's coming. It's like seeing an architectural drawing brought to life, and you're so drawn in by the way it looks that by the time of the inevitable collision you're paying maximum attention.

Road Safety
"Same Old Song"
35s
11 Apr 2014
This French road safety film uses a clever device to draw attention to the inevitability of disaster if we opt to combine drinking and driving... though - it has to be said - only older viewers will realise what's going on here as tracks are skipped on a vinyl record by moving the stylus to produce snippets of sound representing the dreadful consequences of a misjudgement that remains all too common.

Road Safety
"The Morning After"
40s
19 Dec 2013
An original and arresting way to demonstrate our lack of awareness of how alcohol continues to affect our bodies the morning after we've had a skinful. Cleverly, the voice you hear is the chap you see when he's had a fair bit to drink - it's a real jolt to connect the slurred words with the dapper, sober chap we're watching.

Road Safety
"Pub Loo Shocker"
50s
8 Jun 2013
This verité-style viral has all the impact it could wish for, in quite a literal sense. Using what appears to be a CCTV camera (although with ovbiously better quality footage), we see a series of young men checking their appearance in a loo mirror of a bar before they're given an unexpected and unpleasant surprise.

Road Safety
"Kilkee"
40s
5 Dec 2011
It's a breath of fresh air to watch a road safety ad that stresses positivity. This beautifully-filmed Irish ad reminds us that each reduction in the death toll on the roads represents a life that will now be lived and celebrates that idea to encourage further adherence to the law.

Road Safety
"Bank Robbery"
40s
8 Mar 2010
This is a very curious road safety film indeed. As a gang of bank robbers get ready for a raid, they see a security guard as a huge hulking figure. Similarly, a passing police car looks enormous. But the cyclist is harder to spot because they're not looking out for her.

Road Safety
"Named Riders"
40s
1 Mar 2010
This lovely road safety ad features a succession of motorcyclists who have neon signs attached to their bikes introducing them to motorists. To be fair, as well as not wanting to knock these people over because they seem nice... we'd also be more likely to see them.

Road Safety
"Eyes"
30s
17 Aug 2009
This road safety ad appears to suggest that the police have magical powers. Apparently, your eyes will give you away if you've been taking drugs and the cops can even spot pupil dilation through a window covered with beads of rainwater at night. Superheroes or what?

Road Safety
"Sarah"
50s
1 Aug 2009


Road Safety
"Respect"
30s
24 Jun 2009


Road Safety
"Speed"
40s
2 Feb 2009
This hard-hitting film promoting road safety shows how a driver responsible for the death of a child is haunted by his culpability. The positioning of the broken body of the boy literally appears to the man no matter where he is or what he does.

Road Safety
"Dress Bright"
30s
23 Jan 2009
Another in this engaging series which is designed to encourage children to pay attention to road safety. This film focuses on the vexed issue of persuading children to wear something bright (whether it is fashionable or not).

Road Safety
"Sign Language"
40s
13 Dec 2008
One of the less welcome traditions associated with Christmas is drinking and driving and this film is part of the annual effort designed to persuade people to resist the temptation to drive while drunk. It was brave to use mime to convey the message but DAVID feels it's paid off as it successfully grabs the attention.

Road Safety
"The Boy Who Didn't"
40s
18 Nov 2008
This animated film reminds children of the importance of crossing the road safely. It tells the tale of a little boy who liked to play football but no longer can because of the severity of the injury he received when hit by a car. The film wisely focuses on something boys genuinely care about without being overly alarmist.

Road Safety
"Richard"
40s
3 Nov 2008
If you've ever wondered, in very specific terms, what might kill someone when they're involved in a road accident then this chilling film promoting seat belt use will satisfy your curiosity. Richard is killed when the main artery to his heart is severed... and we get to see a simulation of this. Persuasive stuff.

Road Safety
"Sorry"
20s
21 Mar 2008
According to this Road Safety film, every day a motorist pulls out in front of a motorcyclist. But, it looks to us, as though it's the same bloke each time... surely, if we arrest him then this problem can be eradicated without bothering the rest of us on television.

Road Safety
"Garden"
60s
13 Mar 2008
This classic anti-drink and drive film which is still being broadcast in the Ulster region packs a mighty punch as it shows the devastating consequences when someone decides to climb behind the wheel having had too much alcohol. Eat your hearts out John Woo and Quentin Tarantino.

1-25 of 61 Results

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.