David Reviews

 Biting the hand that feeds us since 2002.

International Olympic Committee
"Become the Light"
90s
22 November 2017
UK Sports Events

This fetching Olympic film was shot at minus twenty degrees celsius. Think about that the next time you complain about the heating. Despite flirting with hypothermia, Smuggler’s Jaron Albertin and DP Tom Townend have returned with something special.

Against glistening snow and pitch-black skies, the ad highlights various disciplines. Skiers surge through the air like rocketeers, while a figure skater turns a frozen lake into a private ice rink. Watching an archer’s pupil shrink and dilate is equally striking.

The final reveal is effective, too - emphasising how athletes must focus until the last second. Only then can they enjoy the crowd’s adulation. If the overly-earnest VO leaves you cold, enjoy the light show instead.

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International Olympic Committee
"Become the Light"
90s
22 Nov 2017
This fetching Olympic film was shot at minus twenty degrees celsius. Think about that the next time you complain about the heating. Despite flirting with hypothermia, Smuggler’s Jaron Albertin and DP Tom Townend have returned with something special. Against glistening snow and pitch-black skies, the ad highlights various disciplines.

International Olympic Committee
"Together"
90s
24 Apr 2016
The International Olympic Committee preach their hallowed message of determination and collaboration in this stirring film. As well as highlighting the tenacity of those training for Rio 2016, the IOC remind us that Olympic values extend to everyone regardless of their chosen pursuit, gender, or race. Well-shot with a suitably earnest tone, the work squeezes every ounce of grit out of the subject matter.

International Olympic Committee
"Olympic Spirit"
30s
9 Nov 2009
The animation is quite clever but the idea could have come from a 1970s episode of Sesame Street. Mind you, if it had, perhaps the music would have been a tad more interesting than the horrid piece which appears in this very average film.

International Olympic Committee
"All Together Now"
60s
19 Aug 2009
This animated commercial for the Olympic movement has giants using their strength to bring the world together quite literally. Clearly, the aim is to persuade us that the massive sports event is a cohesive force for good.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.